In this conversation, Kate and Charmaine discuss the challenges and strategies of content creation on YouTube, particularly for brands and creators. They explore the importance of data in shaping content, the nuances of creating kid-friendly material, and the future trends in the platform, including YouTube shopping and shorts. Charmaine shares her insights on achieving work-life balance while pursuing a career in content creation and expresses her passion for empowering immigrant women in business. They talk about the tools and technologies that can enhance communication strategies, emphasizing the need for collaboration and project management in achieving effective messaging. Charmaine and Kate also discuss various aspects of marketing and communications including the impact of AI on communications, and the significance of work-life balance in demanding roles, and offer advice for aspiring marketers. Connect with Us: 🌐 Website: https://marketingoverchai.com/ 🎧 Spotify: https://podcasters.spotify.com/pod/sh... 📸 Instagram: https://www.instagram.com/marketingoverchai/ 💼 LinkedIn: https://www.linkedin.com/in/kate-fernandes/ 🎥 TikTok: https://www.tiktok.com/@marketingoverchai?is_from_webapp=1&sender_device=pc Connect with Charmaine: 💼 LinkedIn: https://www.linkedin.com/in/charmaine-fernandes-403ba515/ Subscribe to Marketing Over Chai on YouTube and never miss an episode: / @marketingoverchaipodcast For Collaborations or Sponsorships, Contact Us: 📧 marketingoverchai@gmail.com Keywords: Marketing, Communications, Video Content, YouTube Content, Viral, Content for kids, Content creation, Content Strategy, YouTube Growth, YouTube Strategy, YouTube, content strategy, brand integration, audience engagement, marketing trends, short form content, organic growth, digital marketing, creator economy, social media, work life balance, women in leadership #podcast #marketingoverchai #PRandcommunications #marketingstrategy ________________ Disclaimer: This video is for entertainment purposes only. The views, thoughts, and opinions expressed in this podcast are solely those of the speakers and do not necessarily reflect the official policy or position of Marketing Over Chai or any other agency, organization, employer, or company. The content provided is for informational purposes only and should not be considered as professional advice. Always consult with a qualified professional before making any decisions based on the content discussed in this podcast. ________________
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