Where Storytelling and Data Meet: Ashly Mellor | Ep. 12

In this episode of Marketing Over Chai, Ashly Mellor shares her unconventional career journey from a non-traditional education to becoming a data-driven marketing strategist. We talked about the importance of storytelling in marketing, how data has transformed marketing strategies, and the resilience required to navigate challenges in the industry. Ashly emphasizes the need for marketers to focus on their goals, leverage data effectively, and continuously adjust their strategies for success. KEY LEARNINGS Ashley credits her husband for supporting her career journey. Her high school experience shaped her passion for advocacy and education. Motherhood taught her to be an advocate and learn continuously. She discovered her love for branding while working at her old high school. Data became a passion when she worked as a marketing manager for a food scientist. Ashley emphasizes the importance of storytelling in marketing. She believes in the power of data to drive marketing strategies. Marketers should focus on their goals and avoid getting overwhelmed by data. Resilience is key in navigating the ups and downs of marketing campaigns. Continuous testing and adjusting are essential for successful marketing. Authenticity and value are crucial in marketing. Continuous learning is essential for success in marketing. AI is becoming increasingly important in advertising strategies. Work-life balance is challenging but can be achieved with the right approach. Networking can lead to valuable insights and opportunities. Data analysis should focus on understanding human behavior. Smaller businesses face unique challenges in the digital space. Community engagement can be a powerful motivator in personal projects. Finding a rhythm that works for you is key to fulfillment. CHAPTERS 00:00 The Journey Begins: Ashley's Career Path 10:08 The Art of Storytelling in Marketing 20:05 Data-Driven Marketing: A Game Changer 30:02 Navigating Challenges: Resilience in Marketing 34:17 The Evolution of Marketing Tools 37:02 Networking and Continuous Learning 38:49 The Role of AI in Marketing 44:11 Work-Life Balance in Marketing 48:37 Passions Beyond Marketing Connect with Us: 🌐 Website: https://marketingoverchai.com/ 🎧 Spotify: https://podcasters.spotify.com/pod/show/markeitngoverchai 📸 Instagram: https://www.instagram.com/marketingoverchai 💼 LinkedIn: https://www.linkedin.com/in/kate-fernandes/ 🎥 TikTok: https://www.tiktok.com/@marketingoverchai Connect with Ashly: 💼 LinkedIn: https://www.linkedin.com/in/ashlymellor/ 🌐 Company website: https://www.staffingindallas.com 🎃Tyler Halloween House: https://tylerhalloweenhouse.com Subscribe to Marketing Over Chai on YouTube and never miss an episode: https://www.youtube.com/@MarketingOverChaiPodcast For Collaborations or Sponsorships, Contact Us: 📧 [e-mail] Keywords: marketing, storytelling, data-driven, career journey, resilience, branding, political campaigns, online education, advocacy, community engagement, marketing challenges, authenticity, data analysis, AI in marketing, work-life balance, networking, continuous learning, marketing tools, storytelling, community engagement #marketingoverchai #marketingtips #marketingpodcast #podcast #careerjourney #worklifebalance #marketing #data #storytelling #dataandsroeytelling #storytelling #Datainmarketing ________________ Disclaimer: This video is for entertainment purposes only. The views, thoughts, and opinions expressed in this podcast are solely those of the speakers and do not necessarily reflect the official policy or position of Marketing Over Chai or any other agency, organization, employer, or company. The content provided is for informational purposes only and should not be considered as professional advice. Always consult with a qualified professional before making any decisions based on the content discussed in this podcast. ________________