In this episode of the Marketing Over Wine podcast, we chat with Olabisi Adelaja, a content & growth marketer, about her career journey, lessons so far, and how she pivoted from international relations.
CHAPTERS
(01:01) - Meet Olabisi Adelaja
(01:31) - What is content marketing in the simplest of words?
(03:16) - Is content marketing restricted to only articles?
(04:18) - Differences between content marketing for Web2 and Web3 companies
(08:37) - Journey to becoming a content marketer
(15:33) - How did you price your service for your first role?
(21:46) - Salary negotiation tip for someone starting a content marketing career
(26:50) - The highest amount earned on a single project
(28:45) - Process of creating a content strategy
(33:20) - Automation tools you use day-to-day
(34:20) - Skills needed to become a great content marketer
(40:35) - Mistakes along your career and lessons learned
(43:25) - Favorite type of wine
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All background music used is by various artists on Pixabay.
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