Are transferable skills worth it? Yes, they are!
In this week's episode, Margaret Etudo shares how she's building a medical writing career with her pharmacy background, her process for getting marketing leads, and how she got to work with brands like Forbes, WebMD, Healthline Media, and other prominent brands.
CHAPTERS
(00:59) - Meet Margaret Etudo
(01:56) - Backstory of becoming a medical writer and content marketer
(06:26) - Explaining content marketing in layman's terms
(08:42) - Career progression and first salary earned
(12:23) - Process of marketing leads (how did you get to work with WebMD, Healthline Media, FitBit)
(14:34) - Advice to a startup or established brand on relaunching a new product or feature
(18:24) - If you were allowed to choose one marketing channel, which would you go for and why?
(21:32) - Why is LinkedIn important for business owners and marketers?
(22:52) - Highest amount earned on a gig or project
(24:40) - Automation tools used to make workflow better
(26:38) - Is growth marketing redundant, and should it be merged with other roles?
(28:48) - How do you repurpose existing content to reach newer audiences?
(30:05) - Pick a brand to work with
(31:17) - Advice to younger self
(32:23) - Learn more about Margaret
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All background music used is by various artists on Pixabay.
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