In this episode, Grace Nikae, a former international concert pianist and music prodigy, shares how she made the switch to brand & content strategy, the inspiration behind it, how she makes her strategies human-centered, and much more.
CHAPTERS
(00:58) - Meet Grace Nikae
(02:05) - Origin story behind getting into the marketing industry
(04:20) - How she combines her creative side with the rigid sphere of startup marketing
(05:40) - Misconceptions around brand & content strategy
(07:06) - Process of creating a brand strategy
(08:15) - How she makes her marketing strategies human-centered
(09:50) - Idea behind her agency’s name (Kizuna)
(11:15) - What contributes to a startup’s growth
(12:18) - How to maximize a content's potential
(13:55) - Signs that a marketing strategy is not working
(16:03) - Book recommendations for every marketer and entrepreneur
(17:16) - How to keep up with the ever-changing landscape of marketing
(19:49) - How she gets inbound leads for her digital marketing agency
(21:04) - How to spot the right hire
(22:26) - When to start charging for your service
(24:43) - Highest amount earned on a gig or project
(26:33) - When is the right time to increase your rate
(27:13) - Most important skill a marketer should have
(27:17) - Some successes and accomplishments along her brand and content strategist career journey
(30:36) - How to balance creativity with a brand’s need for clear, concise messaging
(32:06) - Tips on remaining creative
(33:08) - Advice to younger self
(33:40) - Favorite type of wine
(34:18) - If you could have a glass of wine with any marketing professional, past or present, who would it be
(34:40) - Learn more about Grace Nikae
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All background music used is by various artists on Pixabay.
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