As a brand communications manager, Esther Felix leads the communications team, manages partnerships that benefit the brand, and more.
In this episode, she shares her brand & marketing communications origin story, how she uses storytelling and personality embodiment to ensure consistent messaging, and her career lessons.
CHAPTERS
(00:00) - Introduction
(00:54) - Meet Esther Felix
(01:34) - The journey to becoming a marketing communications manager
(09:28) - What exactly is marketing communications?
(12:36) - Role of storytelling in brand and marketing communications
(18:20) - How to ensure consistent messaging and tone across different marketing channels
(23:19) - Most amount earned on a project/gig/full-time role
(24:30) - Balancing concise messaging with creativity
(28:17) - One marketing trend here to stay, one to go.
(28:40) - Evolution of the marketing industry in the next 5 to 10 years
(29:07) - Advice to younger self
(30:05) - Is growth marketing redundant or necessary?
(34:50) - If you could have a glass of wine with any professional, past or present, who would it be and why?
(35:26) - Mistakes along career journey and lessons learnt
(36:18) - Learn more about Esther Felix
(36:29) - What next for Esther Felix and thetopazbrand?
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All background music used is by various artists on Pixabay.
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