Katherine Igiezele is a UX Writer and Strategist at TopTal and the founder of UX Content Champ. Besides her love for everything pink, Kat works passionately at the intersection of product-led growth and user experience.
In this episode, she shares the origin of her career story, addresses misconceptions about UX writing, breaks down UX writing in its entirety, talks about her course, the UX Content Champ, and much more. Enjoy!
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⌚ TIMESTAMPS
(00:00) - Introduction
(00:47) - Meet Katherine Igiezele
(01:57) - What is the difference between UX Writing, Copywriting, and Content Design?
(08:38) - Katherine Igiezele UX writing career story - the journey of how she got into UX writing
(12:57) - What courses did you take to become a UX writer?
(17:03) - What does a UX writer do in a day?
(23:32) - How do you help users understand your product without making them feel stupid?
(28:56) - What is different about the UX Content Champ?
(33:36) - What exactly are T-shaped content and T-shaped skills?
(39:54) - How do you ensure your UX writing is clear, helpful and concise?
(44:33) - Advice for anyone who wants to become a UX writer
(47:16) - What should be in a UX writing portfolio, and how to create the best one?
(56:57) - Predictions for AI and UX writing
(1:00:55) - Favourite type of wine
(1:01:18) - If you could have a glass of wine with any marketing professional, past or present, who would it be?
(1:01:39) - What tools do you use day-to-day as part of your workflow?
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Visit our website for more: marketingoverwine.com
This episode was edited and produced by Olawunmi Olaniyi.
RESOURCES
Will AI Replace UX Writers or Writers in General?
How to Build a UX Writing Portfolio: A Practical Guide
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All background music used is by various artists on Pixabay.
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