As the former co-founder and managing partner at Digital Natives Group, Ben Guttmann’s team was behind the #1 most popular destination marketing app (I Love NY) and the #1 best-selling book of 2014, “Grain Brain” by Dr. David Perlmutter. He has also worked with other renowned clients such as Comcast, the NFL, NBCUniversal, Hachette Book Group, and The Nature Conservancy.
Today, Ben is an author and has written a book titled "Simply Put: Why Clear Messages Win—and How to Design Them." He also teaches digital marketing at Baruch College, the largest business school in the United States. In addition, Ben consults with various thought leaders and venture-backed startups.
This is the career story of marketing and communications expert, Ben Guttmann. Enjoy!
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⌚ TIMESTAMPS
(00:00) - Introduction
(00:47) - Meet Ben Guttmann
(01:39) - Ben’s creative thought process behind creating different marketing campaigns
(05:26) - How do you ensure consistent messaging across different marketing channels?
(09:00) - Why is brand messaging so important?
(10:01) - How did Ben Guttmann get into marketing?
(12:20) - Misconceptions about marketing and communications
(13:32) - Lead generation strategies that grew Digital Natives Group to a 7-figures marketing agency
(16:27) - Marketing agency life vs Teaching marketing
(19:09) - How to create clear and concise messages?
(21:59) - How do we set marketing communication priorities when we know everything will change in 5 or 10 years?
(23:40) - Book recommendations for marketers
(26:59) - One marketing trend here to stay, one that is overrated
(30:06) - Advice to younger self
(31:44) - What tools do you use daily in your workflow?
(35:42) - Favourite type of wine
(36:08) - If you could have a glass of wine with any marketing professional, past or present, who would it be?
(36:52) - Learn more about Ben Guttmann
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This episode was edited and produced by Olawunmi Olaniyi.
RESOURCES
Ben’s Book: Simply Put: Why Clear Messages Win — and How to Design Them
Ben’s Newsletter: 3 Simple Things
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All background music used is by various artists on Pixabay.
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