014: How to succeed as a social media marketing manager | Elise Dalrymple-Keast (Director, Brandsitters Agency)

Social media management is one of the most misunderstood roles in marketing.

“Is a social media manager a content creator?”

“Is it not just posting on social media?”

“Social media managers should have a large following to prove their worth.”

“Social media marketing is irrelevant — it doesn’t drive sales.”

Today’s guest is Elise Dalrymple-Keast. She’s the director and co-founder of Brainsitters, a social media marketing agency specializing in social strategy, social media management, content creation, and digital advertising. 

Previously, Elise was a Marketing and Communications Manager, a Video Content Creator, and a content producer. So, she’s the perfect first guest to answer the many questions about social media management and share her career story.

In this episode, we discuss:

• What it means to be a social media marketing manager
• Differences between a social media manager and a content creator
• Advantages of social media marketing
• SMM marketing
• Skills a social media manager should have
• AI and social media
• Social media onboarding
• Unpopular tools for social media marketing
• Social media content manager

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This episode was edited and produced by Olawunmi Olaniyi.

For inquiries about sponsoring the podcast, email [e-mail].

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Where to find Elise Dalrymple-Keast:

• LinkedIn: Elise Dalrymple-Keast
• Social media marketing agency: Brandsitters

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⌚ TIMESTAMPS

(00:00) - Introduction

(00:50) - Elise career background

(01:35) - How to onboard a new client for social media management?

(05:00) - Is a content creator a social media manager?

(11:43) - Why Elise got into social media management: her marketing career story

(16:08) - Myths of social media marketing

(19:46) - Do social media managers need to have a large following on their personal accounts?

(26:35) - What should be in a social media management portfolio?

(28:22) - How much to charge for social media management

(31:00) - What to know before becoming a social media manager

(33:37) - Pet peeves for social media managers

(38:55) - How to set social media goals and reach them

(42:00) - Social media marketing tools

(44:05) - Tips for social media managers — for new and existing social media managers

(49:03) - Keys to social media marketing success

(50:40) - Elise favorite type of wine

(51:23) - If you could have a glass of wine with anyone, who would it be and why?

(53:40) - Learn more about Elise Dalrymple-Keast.

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All background music used is by various artists on Pixabay.