015: How to create engaging content for social media, Career Story & More | Omobolaji Ajibare (TheSocialMediaOga)

Today’s guest is Omobolaji Ajibare, popularly known as Bolaji Billionss or TheSocialMediaOga. Omobolaji is the social media manager’s manager, video content creator, coach, and speaker.

In this episode, we discuss;

• How to create engaging social media content
• What it means to be a social media marketing manager
• Difference between content creator and Influencer
• Differences between a social media manager and a content creator
• Social Media Manager job description
• Where to find social media management clients
• Social media manager job requirements
• How to build a social media following from scratch
• Social media management tools
• How to make a social media portfolio
• AI and social media
• Social media onboarding
• Social media content manager

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This episode was edited and produced by Olawunmi Olaniyi.

For inquiries about sponsoring the podcast, email [e-mail].

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Where to find Omobolaji Ajibare:

• LinkedIn: Omobolaji Ajibare 
• Bolajibillionss on Instagram
• Thesocialmediaoga on Instagram

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Where to find Marketing Over Wine:

• Email us at [e-mail]. We love hearing from you.
• Follow us on Instagram: @marketingoverwine
• ⁠Follow on Twitter: @⁠MktgOverWine 
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• Visit our website for more episodes and transcripts: marketingoverwine.com

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⌚ TIMESTAMPS

(00:00) - Introduction

(00:50) - Meet Omobolaji Ajibare

(01:35) - How to onboard a new client for social media management?

(04:32) - Omobolaji marketing career story

(05:00) - Is a content creator a social media manager?

(09:34) - Differences between a social media manager, a content creator, and an influencer

(14:27) - Social Media Manager job description

(25:10) - Is a social media manager in charge of driving sales

(28:15) - Misconceptions about social media management

(29:37) - Do social media managers need a large following to get clients

(39:00) - Social media onboarding checklist

(44:25) - Do you need to learn all the social media platforms

(46:17) - How to build a social media following from scratch

(49:40) - How to create engaging content for social media

(53:25) - Social media manager's pet peeves

(56:55) - How to find clients as a social media manager

(59:13) - How to make a social media portfolio

(1:01:50) - AI and social media

(1:04:28) - Social media management tools according to their usage

(1:07:16) - Omobolaji’s top social media management advice

(1:12:08) - If you could have a glass of wine with anyone, who would it be and why?

(1:13:35) - Learn more about Omobolaji Ajibare (TheSocialMediaOga)

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All background music used is by various artists on Pixabay.