Lisa Apolinski is a digital marketer, content coach, international speaker, and author.
In 2012, Lisa founded 3 Dog Write, Inc., a full-service digital consulting agency. Before then Lisa has been in digital marketing for 2 decades, bringing her years of experience to 30+ years.
In the last ten years, Lisa has helped her clients create nearly $1 billion in revenue growth.
She has been featured on Forbes.com and the New York Times on multiple occasions for her expertise in digital marketing growth strategies. Because of her work with companies to help them develop and share their digital messaging, she has been dubbed “America’s Digital Content Futurist.”
Today, Lisa works with business leaders who want to accelerate revenue and take market share using digital growth strategies.
This is part 1 of a two-part episode with Lisa Apolinski.
In this episode, we discuss;
- how digital marketing works
- digital marketing tools
- digital marketing channels
- digital marketing fundamentals
- digital marketing skills
- digital marketing benefits
- digital marketing trends 2024
- digital marketing how to get started
- digital marketing responsibilities
- email segmentation
- storytelling for marketing
- content marketing storytelling
- community based marketing
- how to promote business through digital marketing
- how to become a self made digital marketing expert
- how to become a digital marketing expert
- how to choose the right digital marketing agency
- how to find clients for digital marketing
- what are the benefits of digital marketing
- what is the difference between traditional and digital marketing
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This episode was edited by Adedayo Abiodun and Olawunmi Olaniyi.
Produced by Olawunmi Olaniyi.
For inquiries about sponsoring the podcast, email sponsorships@marketingoverwine.com.
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Where to find Lisa Apolinski:
LinkedIn: Lisa Apolinski, CMC
Agency Website: 3 Dog Write Inc.
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Where to find Marketing Over Wine:
Email us at marketingoverwine@gmail.com. We love hearing from you.
Follow us on Instagram: @marketingoverwine
Follow on Twitter: @MktgOverWine
Follow us on LinkedIn: Marketing Over Wine
Visit our website for more episodes and transcripts: marketingoverwine.com
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⌚ TIMESTAMPS
(00:00) - Introduction
(01:38) - Meet Lisa Apolinski
(04:46) - Lisa’s agency, 3 Dog Write origin story
(06:56) - Lisa Apolinski 30-year career background
(12:31) - Why email segmentation matters
(18:20) - Why storytelling matters in your branding
(19:38) - Common digital marketing myths debunked
(36:12) - Using storytelling in marketing
(44:08) - How can marketers building a personal brand create content that cuts through the noise in digital marketing
(49:38) - Community engagement marketing strategies for small businesses
Part 2 with Lisa Apolinski goes live next Thursday at 10 a.m. GMT+1.
If you liked this episode, please subscribe and tap the notification bell so you’ll be informed when the next episode is published.
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