Guest Profile: Georgiana SchwandtGeorgiana (Georgi) Giese Schwandt, founder of Incredible Windows, hails from central Illinois where she imbibed the values of hard work, compassion, and dedication. A former educator with 28 years of experience across four school districts, Georgi now leads her team in covering thousands of windows in the greater Madison, WI area. Her commitment to serving clients with kindness and respect remains unwavering.Other Notes/Links:To learn more about Georgiana Schwandt visit: https://www.incrediblewindows.com/pssst.... want to be a guest on the show?Listen to other episodes
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Transcript[0:02] Alright.[0:02] Hello everyone.[0:03] Welcome to another episode of marketing pains.[0:05] My name is Will hanky.[0:08] This is the podcast where we talked with real window treatment and Awning business owners about their successes and struggles related to marketing their business today.[0:18] We’re on covering success.[0:20] This is episode 33 and I’m excited to have Georgiana Schwandt who we called Georgie with us from Madison, Wisconsin.[0:30] She has been a client of ours for probably around I think nine or ten months now and we’re excited to have Georgie with us today.[0:38] And let’s Jump Right In Georgie.[0:40] How are you?[0:41] I’m good.[0:42] Well and you doing fantastic so excited to have you on today?[0:47] Thank you.[0:47] I appreciate the opportunity.[0:48] Well, yeah.[0:50] Well, let’s Jump Right In tell me a little bit about your business.[0:53] It’s called incredible Windows.[0:55] You’re in the Madison Wisconsin area.[0:58] Tell us a little bit more.[1:00] Well, so my story would I give him a very abbreviated version when I meet with a customer is this simply this is my retirement business.[1:11] So I had a real job for 28 years as a high school educator and I retired relatively young in as far as Retirement term door speaking and I needed something to do and look around for about two years trying to figure that out.[1:27] Try different things including real estate appraisal.[1:30] I hated it took the courses got certified and I don’t like this.[1:34] So I thought well, let’s look for something else and I went out for lunch or someone who is selling window treatments in Northern Illinois.[1:42] And she said you had to do what I do.[1:43] I said I think you’re right and it was about that quick.[1:47] So that was in 2006 and here I am almost 18 years later selling window treatments on a part-time basis as I shop at home.[1:56] I’ve never had a storefront.[1:57] I never will and I I’m enjoy great success.[2:03] Wow, okay, so you don’t like the storefront idea tell me more about that.[2:09] Well, there are a couple reasons I decided that first of all, I was a high school principal in Madison for eight years managing lots and lots of people including students and staff and parents and you know legislators and being involved and I wanted a simple business model that was manageable.[2:31] I didn’t want to have the expense of the storefront and I have no regrets.[2:36] I know it took me a while to get started.[2:39] Of course, it wasn’t easy, but I feel like I’ve done it and I was still learning and I still when I do grow.[2:48] Good good.[2:49] So your business model is get the lead go to the home pitch the pitch the installer.[2:57] Whatever the product do you get the payment right then or do you go back and do a proposal and then of course do the install later?[3:08] Well, it works in different ways.[3:11] Ideally what actually the ideal situation happened yesterday where indeed I meant with a customer.[3:19] She did a remodel over 30 year old home and was when a new window treatments.[3:24] I we went in and talked about her needs and what she wanted and if it’s a she’s doing it in two parts.[3:30] So we did the bedrooms and baths first and if it’s a relatively small project...