Guest Profile: LuAnn NigaraLuAnn Nigara is a dynamic media personality, keynote speaker and seasoned entrepreneur, best known as an original founder of Window Works in Livingston, New Jersey, and current co-owner of Exciting Windows. She is the host of the top rated podcast, A Well Designed Business, and the founder of LuAnn Nigara Inc., which supports creative entrepreneurs through live events. Luann University and coaching. Luann's newest podcast, Window Treatments for Profit, focuses on the custom window treatment industry. She serves on the National Board of the Window Coverings Association of America and regularly contributes to industry publications.Other Notes/Links:To learn more about LuAnn Nigara visit:https://luannnigara.com/pssst.... want to be a guest on the show?Listen to other episodes
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TranscriptWill Hanke – WTMP (00:00)All right, hey everyone, welcome to another episode of Marketing Panes where we dive deep into marketing strategies and tools that drive success in the window treatment and awning industries. Today, I’m excited to have LuAnn Magara with us, a true expert in the window treatment field. So LuAnn, thank you so much for jumping on today. I really do appreciate it.LuAnn Nigara (00:25)my goodness, Will, I’m so happy to be here with you. Thank you.Will Hanke – WTMP (00:27)Yeah, yeah. So let me read your bio so we know who you are. LuAnn Nigara is a dynamic media personality, keynote speaker and seasoned entrepreneur, best known as an original founder of Window Works in Livingston, New Jersey, and current co -owner of Exciting Windows. She is the host of the top rated podcast, A Well Designed Business, and the founder of LuAnn Nigara Inc., which supports creative entrepreneurs through live events.Luann University, which we’ll talk a little bit more about later, and coaching. Luann’s newest podcast, Window Treatments for Profit, focuses on the custom window treatment industry. She serves on the National Board of the Window Coverings Association of America and regularly contributes to industry publications. That’s pretty awesome, pretty impressive, quite honestly.LuAnn Nigara (01:19)Sounds good, doesn’t it?Will Hanke – WTMP (01:22)Yeah, that sounds great. Yeah. So thanks so much for being on. Right, right. Yeah. Yeah, we can always make something that sounds really good about ourselves. So give me a little background about how you got into the window treatment world.LuAnn Nigara (01:24)We all sound better in print, don’t we?Well, I met a man that I fell in love with. His name was Vin Nigara. And he had just opened Window Works about six months prior. And I actually had met him when we were dating. And at one point during our dating, he opened Window Works. And about six months after him opening Window Works, I found myself in a job that I hated.Will Hanke – WTMP (01:42)Yeah.LuAnn Nigara (02:03)And of course we’re going out for our dinner dates and so forth and I’m complaining, blah, blah, blah. And he’s like, what do you want to do? And I’m like, I got to get back into sales. I have to get back into sales. This is driving me crazy, know, blah, blah, blah. And he’s like, well, I started this window treatment company. Like if you want to do that for a little bit until you find something else, you could do that. And I’m like, what are window treatments? You know? And so he said, well, you know, back then in 1982, wasWill Hanke – WTMP (02:27)youLuAnn Nigara (02:32)Verisols, Levolor mini -blinds, and Luverdrape verticals. And I said to him, sure, you know what? I mean, I could sell water to a fish, let’s go. And so that was, like I said, in 1982. if I met him and he was selling IBM computers, I would probably have a podcast now that services IBM computer industry. But that’s how it was. I I joined the company andWill Hanke – WTMP (02:53)YouThat’s great.LuAnn Nigara (03:01)really,