Marketing Rocketfuel

Marketing Rocketfuel

With more than 40 years of combined experience, Drew and Michael decode the rocket science behind small business marketing. Learn about the hidden costs of marketing your business and how to generate more results from less money. Support this podcast:


May 23, 2023 55 mins

🚀 Strap in as we blast off on another episode of Marketing Rocketfuel! This time, Drew and Michael are on a mission to decode the not-so-alien concept of website development. Why does your business need a website developer? Who are the key players in website creation? Is outsourcing the right way to go or should you tackle it yourself? We're answering all these questions and more! 💻 🔍 Discover the unique roles of website de...

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Can you really create a professional brand using AI and DIY tools? Drew and Michael talk with a real-life graphic designer to find out how they stack up against Midjourney, Canva, and other small business design options. Get our monthly newsletter: Book your free Discovery Call:

Episode Blog Post:

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Welcome to the Marketing Rocketfuel podcast, where Drew and Michael explore the latest trends and technologies in the world of marketing. In this episode, sponsored by Escape Plan Marketing, we're tackling a hot topic: "Copywriters vs. ChatGPT: Celebrity Death Match."  

Are copywriters in danger of being replaced by ChatGPT? It's a question that's been on everyone's minds lately, and we're diving into the debate with a fun and...

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February 16, 2023 56 mins

Learn about the role of a social media coordinator and what they bring to your company. Including creating content, managing your community, and analyzing metrics to drive successful campaigns.  

Drew and Michael answer these questions: 

  • What is and isn't considered social media? 
  • What are the most popular social media platforms today? 
  • What is the difference between a social media profile and a channel...
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January 19, 2023 41 mins

Today on Marketing Rocketfuel, Drew & Michael tackle the biggest mistake made by mid-sized company CEOs. We discuss how the CEO Bottleneck will kill any momentum in your company and how to open it up to scale your company's growth.  

Episode Blog Post:  

Sponsored by Escape Plan Marketing. We create engaging content to attract new customers and deliver mea...

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December 19, 2022 40 mins

The Marketing Director is one of the most misunderstood positions in your small business. Misconceptions about this job often lead to burnout, crappy results, and thousands upon thousands of dollars in wasted money.  

Drew & Michael break down the myths and misconceptions about what a marketing director does, when you actually need one, and how to turn them into a lead-generation powerhouse.  

Marketing Rocketfuel is ...

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November 16, 2022 57 mins

Drew and Michael discuss when to hire a marketing agency, some agency red flags, and how to keep the relationship from going south.  

Shout out to Drew's realtor: Jenna Jourdet 

Marketing Rocketfuel is sponsored by Escape Plan Marketing. If you want to grow your business to the next level, visit to book your Discovery Call now.  

Episode Blog Post: https://www.escap...

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Drew & Michael talk about what it really takes to create a professional business website, from start to finish. We outline the costs and steps involved to get your web presence up, running, and climbing the ranks on Google.  

Sponsored by Escape Plan Marketing 

Marketing Rocketfuel Blog:

--- Support this podcast:
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October 5, 2022 47 mins

Drew and Michael talk about how to be successful with short-form videos on TikTok, Reels, and Youtube Shorts. How much work is involved in creating them and should you outsource to a professional videographer?  

Sponsored by:
Book your free Discovery Call today.  

Marketing Rocketfuel is available on YouTube, Apple Podcast, Google Podcast, Spotify, and Anchor.  

Check out our blog ...

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September 12, 2022 36 mins

Promoting your business through social media is itself a booming business. An analysis conducted by The Content Factory found that "the average organization spends between $200 and $350 per day on social media marketing. This works out to between $6,000 and $10,500 per month or between $72,000 and $126,000 per year.”

In Episode 5 of Rocketing Marketfuel, Drew and Michael talk about the hidden costs of using social media for busines...

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August 12, 2022 41 mins

You've seen them advertised before your favorite Hulu series or YouTube video. Build a professional website in no time with zero experience and hardly any money. But, is that really the best way to create your business website?  

Drew and Michael reveal the hidden costs of Wix, Squarespace, and other do-it-yourself website builders. Should you ever use them or are they a total waste of time?  

Links mentioned in today's p...

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July 29, 2022 47 mins

If you're thinking about selling products online, you don't want to miss today's podcast. Drew and Michael walk through the Shopify app and reveal the hidden costs of launching your store.  


  • Sponsor: - Book a 30-minute Discovery Call and receive our exclusive Marketing Audit Checklist. 
  • Shopify, Part 1
  • Podcast Blog:
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July 28, 2022 36 mins

Thinking about selling products online? Drew and Michael reveal the hidden costs of starting your e-commerce business on Shopify. What does it really cost to set yourself up for success on the popular online shopping platform?  


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Is that $25 a month website really all you have to pay? Is social media really free? This season on Marketing Rocketfuel, Drew and Michael talk about the hidden costs of promoting your business in 2022.  

Marketing Rocketfuel, Season 1, Episode 1 The Hidden Costs of Marketing Your Business  

Free Marketing Audit: https://escapeplanmarketing.comRocketfuel 

Blog: https://rocketfuel.workFull 

Post: https://www.esca...

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