Marketing Rocketfuel

Marketing Rocketfuel

With more than 40 years of combined experience, Drew and Michael decode the rocket science behind small business marketing. Learn about the hidden costs of marketing your business and how to generate more results from less money. Support this podcast:


December 11, 2023 25 mins

Join us for a special live episode recorded at the Charlotte Build Expo! In this episode, hosts Drew and Michael reveal their trade show booth and provide an exclusive behind-the-scenes look at how things are going during the expo. Plus, they tackle marketing questions submitted by attendees and share valuable insights. Don't miss this exciting Expo Diaries installment! 🔗 Learn more about Escape Plan Marketing: https://escape...

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In Episode 2 of Expo Diaries, we're uncovering the unexpected twists and hidden costs that came our way when preparing for the Build Expo. Join us as we navigate the world of trade shows, revealing what it really takes to make an impact at an event like this. Learn from our experiences and get ready to conquer your next trade show challenge! Tune in now and gear up for the journey.

Catch up on previous episodes and stay tuned f...

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November 17, 2023 15 mins

Welcome to the Expo Diary - Segment 1! 📆 Escape Plan Marketing is gearing up for the Charlotte Build Expo on December 6-7, where we'll be at booth 232! 🛠️ In this 5-part series, we're taking you behind the scenes as we prepare for our first major trade show. In this episode, "What are we doing and why?" we dive into: Getting comfortable with being uncomfortable 😅 Our journey to our first major trade show exp...

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In Episode 3 of our Expo Diaries series, Drew and Michael give an exclusive behind-the-scenes look as we share the secrets to crafting a memorable trade show booth that won't break the bank! From unexpected speedbumps to creative solutions, we've got it all covered. Catch up on previous episodes and stay tuned for more Expo Diary updates as we prep for booth 232 at the Charlotte Build Expo on December 6-7, 2023. This epis...

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Drew and Michael reveal the 5 must-have tools every business needs to create social media content on a limited budget. Learn more about the work of Bit of Hope Ranch and its amazing horse therapy services at Enter the launch code "FREEMONTH" at to get your first month free on any social media management plan. (Up to $549 value!) Remember to subscribe, like, and share this episod...

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Welcome to a game-changing episode of the Marketing Rocketfuel podcast! 🎙️ If you're ready to take your business to the next level in the digital age, you've come to the right place.

Join your hosts, Drew Horine and Michael Aldea, as they guide you through the dynamic world of social media trends and platform changes. It's a journey of knowledge and empowerment, and you won't want to miss it!

In today's fast-pa...

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August 24, 2023 38 mins

Are endless hours on social media taking away from what truly matters - running your business? 🕒 Struggling to keep up with consistent content and visibility? Drew and Michael have your back as they unveil the secret to conquering the social media chaos that's been stealing your time, money, and happiness. Introducing our incredible sponsor, Rocketfuel Social, your ultimate solution to stress-free social media management. 🔥 ...

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Welcome to Episode 208 of the Marketing Rocketfuel podcast, where we talk about everything related to marketing and entrepreneurship to help your business reach new heights. In this episode, your hosts, Michael Aldea and Drew Horine, are broadcasting from the sunny locale of Tulum, Mexico, sharing personal insights and experiences on a crucial topic for every small business owner – avoiding burnout. Are you feeling overwhelmed by ...

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🚀 Strap in as we blast off on another episode of Marketing Rocketfuel! This time, Drew and Michael are on a mission to decode the not-so-alien concept of website development. Why does your business need a website developer? Who are the key players in website creation? Is outsourcing the right way to go or should you tackle it yourself? We're answering all these questions and more! 💻 🔍 Discover the unique roles of website de...

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April 13, 2023 49 mins

Can you really create a professional brand using AI and DIY tools? Drew and Michael talk with a real-life graphic designer to find out how they stack up against Midjourney, Canva, and other small business design options. Get our monthly newsletter: Book your free Discovery Call:

Episode Blog Post:

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Welcome to the Marketing Rocketfuel podcast, where Drew and Michael explore the latest trends and technologies in the world of marketing. In this episode, sponsored by Escape Plan Marketing, we're tackling a hot topic: "Copywriters vs. ChatGPT: Celebrity Death Match."  

Are copywriters in danger of being replaced by ChatGPT? It's a question that's been on everyone's minds lately, and we're diving into the debate with a fun and...

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February 16, 2023 56 mins

Learn about the role of a social media coordinator and what they bring to your company. Including creating content, managing your community, and analyzing metrics to drive successful campaigns.  

Drew and Michael answer these questions: 

  • What is and isn't considered social media? 
  • What are the most popular social media platforms today? 
  • What is the difference between a social media profile and a channel...
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January 19, 2023 41 mins

Today on Marketing Rocketfuel, Drew & Michael tackle the biggest mistake made by mid-sized company CEOs. We discuss how the CEO Bottleneck will kill any momentum in your company and how to open it up to scale your company's growth.  

Episode Blog Post:  

Sponsored by Escape Plan Marketing. We create engaging content to attract new customers and deliver mea...

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December 19, 2022 40 mins

The Marketing Director is one of the most misunderstood positions in your small business. Misconceptions about this job often lead to burnout, crappy results, and thousands upon thousands of dollars in wasted money.  

Drew & Michael break down the myths and misconceptions about what a marketing director does, when you actually need one, and how to turn them into a lead-generation powerhouse.  

Marketing Rocketfuel is ...

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November 16, 2022 57 mins

Drew and Michael discuss when to hire a marketing agency, some agency red flags, and how to keep the relationship from going south.  

Shout out to Drew's realtor: Jenna Jourdet 

Marketing Rocketfuel is sponsored by Escape Plan Marketing. If you want to grow your business to the next level, visit to book your Discovery Call now.  

Episode Blog Post: https://www.escap...

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Drew & Michael talk about what it really takes to create a professional business website, from start to finish. We outline the costs and steps involved to get your web presence up, running, and climbing the ranks on Google.  

Sponsored by Escape Plan Marketing 

Marketing Rocketfuel Blog:

--- Support this podcast:
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October 5, 2022 47 mins

Drew and Michael talk about how to be successful with short-form videos on TikTok, Reels, and Youtube Shorts. How much work is involved in creating them and should you outsource to a professional videographer?  

Sponsored by:
Book your free Discovery Call today.  

Marketing Rocketfuel is available on YouTube, Apple Podcast, Google Podcast, Spotify, and Anchor.  

Check out our blog ...

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September 12, 2022 36 mins

Promoting your business through social media is itself a booming business. An analysis conducted by The Content Factory found that "the average organization spends between $200 and $350 per day on social media marketing. This works out to between $6,000 and $10,500 per month or between $72,000 and $126,000 per year.”

In Episode 5 of Rocketing Marketfuel, Drew and Michael talk about the hidden costs of using social media for busines...

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August 12, 2022 41 mins

You've seen them advertised before your favorite Hulu series or YouTube video. Build a professional website in no time with zero experience and hardly any money. But, is that really the best way to create your business website?  

Drew and Michael reveal the hidden costs of Wix, Squarespace, and other do-it-yourself website builders. Should you ever use them or are they a total waste of time?  

Links mentioned in today's p...

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July 29, 2022 47 mins

If you're thinking about selling products online, you don't want to miss today's podcast. Drew and Michael walk through the Shopify app and reveal the hidden costs of launching your store.  


  • Sponsor: - Book a 30-minute Discovery Call and receive our exclusive Marketing Audit Checklist. 
  • Shopify, Part 1
  • Podcast Blog:
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