Marketing Science Podcast
The Marketing Science Podcast from AZoNetwork is a series of podcasts for sales and marketing professionals working within Science, Engineering and Healthcare. Each week we interview a different guest who shares their insights and experience from working on the front line of science communications. #MarketingScience #SciComms #Marketing Hosted on Acast. See acast.com/privacy for more information.
Episodes
Hosted on Acast. See acast.com/privacy for more information.
In 2023, AZoNetwork launched our first eBook dedicated to email marketing, diving deep into over a decade's worth of campaigns. Since then, our subscriber base has thrived, ballooning from 900,000 a year ago to now over 1 million active users.
Recently, Danny caught up with Torsten, our Head of Email Marketing, to explore his top strategies and tips, aiming to empower fellow marketers in their quest to captivate audiences thro...
Hosted on Acast. See acast.com/privacy for more inf...
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
The podcast will draw on data and experiences from over 250 million email sends to share best practices for crafting effective subject lines, email content, and call-to-action buttons.
Additionally, listeners will learn about common mistakes to avoid and strategies for achieving better results from their email marketing.
Topics covered:
- What We Have Learned From Over 250 Million Email Sends
- Insights and strategies for eff...
The podcast will cover the top 10 problems that are commonly encountered when auditing a website, and will provide actionable advice for fixing these issues.
Whether you're an experienced website developer or a business owner looking to improve your online presence, this podcast will give you the knowledge and tools you need to audit your website effectively and make meaningful improvements to your online presence.
Topics cov...
Listeners will learn about the latest trends and best practices for creating video, podcast and webinar content that will keep their audience engaged and informed.
We cover topics such as storytelling, visual design, and audience engagement strategies, focusing on the unique challenges of communicating science to a diverse audience.
Hosted on Acast. See acast.com/privacy for more ...
The first episode of season 5 sees the AZoNetwork team discussing the strategies behind how we took AZoLifeSciences from 0 to 1 Million website views in just under three years.
Joining our host, Danny, is Ben Stibbs-Eaton, our Content Marketing Manager, to look at the SEO strategies used on the website. Alongside Emily Henderson, Senior Editor of AZoLifeSciences, to discuss the content strategy for the platform, and&nb...
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
This episode of the Marketing Science podcast is an audio format of our most recent webinar looking at the state of scientific marketing survey 2023.
Host Danny is joined by the rest of the AZoNetwork marketing team, Frank, Sara and Rebecca to present and discuss the research undertaken over the last few months.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Our new market research looks at the latest buying habits of Science, Engineering, and Healthcare professionals.
The report presents the current state of scientific purchasing and examines the trends that will have an impact on your marketing strategy.
In this Q&A taken from our live webinar, our team answers audience questions related to the research presented in our latest ebook.
We welcome our special guest, Michele Nichols from Launch. Inc. Michele shares insights into culture, brand building and the importance of creating an authentic competitive advantage in a changing market.
Your organizational culture may be your most valuable asset; and the key to your growth. As leaders, we read, think and talk about the importance of culture, a lot. But are we missing the opportunity to tell that stor...
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
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