Marketing Science Podcast

Marketing Science Podcast

The Marketing Science Podcast from AZoNetwork is a series of podcasts for sales and marketing professionals working within Science, Engineering and Healthcare. Each week we interview a different guest who shares their insights and experience from working on the front line of science communications. #MarketingScience #SciComms #Marketing See acast.com/privacy for privacy and opt-out information.

Episodes

July 5, 2022 27 min

Our new market research looks at the latest buying habits of Science, Engineering, and Healthcare professionals.


The report presents the current state of scientific purchasing and examines the trends that will have an impact on your marketing strategy.


In this Q&A taken from our live webinar, our team answers audience questions related to the research presented in our latest ebook.


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We welcome our special guest, Michele Nichols from Launch. Inc. Michele shares insights into culture, brand building and the importance of creating an authentic competitive advantage in a changing market.


Your organizational culture may be your most valuable asset; and the key to your growth. As leaders, we read, think and talk about the importance of culture, a lot. But are we missing the opportunity to tell that story in a way tha...

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In this episode, we are joined by Tracy Gay from Cerion Nanomaterials, discussing the four key components that make up effective communication strategies for nanotechnology.

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In episode 2 of the Marketing Science Podcast we are excited to be joined by Paul Orange, Chief Commercial Officer at H.E.L Group. The podcast is all about innovation within scientific marketing, developing leadership skills within a team and the importance of digital transformation.

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We’re delighted to welcome Jamie Grabert for episode one, Director of Media at DeanHouston. Jamie shares her knowledge of data-driven marketing strategies, the application of data and how to utilize it to make business decisions that define your goals and objectives.

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September 14, 2021 36 min
In the latest episode of the Marketing Science Podcast, Sara Stella Lattanzio joins Danny to discuss the importance of branding in B2B. Sara has recently managed a full rebrand at her organization and shares what she learnt from the experience and gives plenty of tips and tricks to help marketers going through a similar project.

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August 16, 2021 42 min
In the latest episode of the Marketing Science Podcast, Emma Provost Honeybone joins Danny to discuss Relationship Marketing. Emma shares insights on how relationship marketing can be both a short and long term strategy and if done well can provide opportunities to connect and engage with people that can have a positive impact on your business.

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August 9, 2021 28 min
In the latest episode of the Marketing Science Podcast, Ben Stibbs-Eaton joins Danny to discuss the importance of SEO in Science, Healthcare and Engineering's Marketing. He shares insights on how Google's current algorithm ranks websites. Listen below to learn about Google's most valued aspects of a website and how to improve your own rankings.

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August 2, 2021 25 min

Lina is a Digital Marketing Specialist at Dassault Systèmes and a content creator and personal branding expert on LinkedIn. In this episode, she shares advice on how to create a positive first impression online and how to navigate your personal accounts.


Shoutouts:


  • The Marketing Meetup
  • Graphic Designer Dave Officer
  • Videographer Kevin Parry
  • Content Creator John Espirian
  • Marketer Sarah Stella Lattanzio

  • Relevant Resources​:


  • More episodes fr...
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    July 26, 2021 47 min

    Damian Corbet joined Danny to discuss how social media can make you a stronger leader in the latest episode of the Marketing Science Podcast. Damian is the author of the book, 'The Social CEO' and shared a number of great anecdotes from his experience of putting the book together.


    Links mentioned in the podcast:


  • LinkedIn: https://www.linkedin.com/in/damiancorbet/
  • Blog: https://thesocialcsuite.net/
  • C-Suite Twitter lists: https:...
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    July 20, 2021 36 min

    Katie Harte joined Danny to discuss neuromarketing in the latest episode of the Marketing Science Podcast. Katie is an acclaimed international speaker, trainer and researcher in the exciting new field of Neuromarketing.


    Links mentioned in the podcast:


  • LinkedIn: https://www.linkedin.com/in/aboutkatiehart/
  • Website: http://katiehart.co.uk/

  • Books mentioned in the podcast:


  • Brainfluence
  • Influence
  • Buyology

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    July 12, 2021 20 min

    This episode is an adaptation from our recent webinar Q&A: Social Media for Science - How to create an effective B2B social media strategy. 


    We discuss:


  • Social Media Content Creation
  • Developing a personal brand on social media
  • LinkedIn advertising

  • Full webinar can be viewed here.


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    July 5, 2021 35 min

    Sam Kuehnle from Refine Labs joined Danny on the latest episode of the Marketing Science Podcast.


    They discussed lead generation v demand generation, knowing your audience, effective B2B social media strategy and tips for taking new marketing initiatives to the C-Suite.


    Notes


    LinkedIn: https://www.linkedin.com/in/samkuehnle/


    Buyer Persona book referenced: https://www.amazon.co.uk/Buyer-Personas-Customers-Expectations-Strategies/dp/11...

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    June 28, 2021 38 min

    Hal Collier from International Gas Detectors (IGD) joined Franky on the latest episode of the Marketing Science Podcast.


    They discussed how Hal has grown the marketing department from the ground up and also the challenges of being a one person marketing band.


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    June 23, 2021 29 min

    We are starting season 3 on Women in Engineering Day.


    Dr Susan Scurlock MBE, Chief Executive & Founder of Primary Engineer is joining us to discuss how her organisation, and the engineers that she partners with, are inspiring the next generation of young engineers.


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    February 18, 2021 27 min

    Laura Haldane is the Head of Sales and Marketing at SciLeads. She is also a board member at SAMPS, an organization specializing in connecting and empowering sales and marketing professionals in life science and applied research.


    Laura joins the podcast to talk about best practices when it comes to selling and marketing to scientists. She gives tips based on psychological and marketing research on email marketing, scientific sales a...

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    Michele Nichols is the President of Launch Team Inc and specializes in providing sales and marketing expertise for science and engineering-driven companies.


    She rejoins the podcast to give insights into current engineering & science marketing trends and challenges, as well as how companies can continue to make the all-important pivot to digital marketing and virtual event marketing.


    Check out adapted transcript 👉👉...

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    We're joined by Dr. Neal Dando, President of Pittcon 2021. Pittcon is one of the largest laboratory science conferences in the U.S. We discuss:

  • How to strategize your marketing efforts and plan a virtual event vs. a face-to-face event
  • Pre-recorded vs. on-demand content for virtual events
  • How Pittcon facilitates collaboration between scientists
  • The importance of science outreach programs
  • Read the adapted transcript here.


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    In this episode of the Marketing Science Podcast, we are joined by Geoff Davison, CEO of Bionow, a leading biomedical and life science membership organization based in the North of England.


    Listen to the episode to learn about:


  • The life sciences sector and contributions made by Bionow member organizations through the COVID-19 pandemic
  • The importance of collaboration in life sciences throughout 2020 and into 2021
  • Insights into life sc...
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    January 5, 2021 47 min

    Our latest episode of the Marketing Science Podcast is the adapted audio of our recent webinar: "Using Webinars to Market Science".


    Frank Barker is joined by the AZoNetwork marketing team, Elizabeth Rudy and Danny Layzell, as well as Andy Henton from InsideScientific.


    The discussion includes all areas of your webinar marketing including:


  • Planning a science webinar
  • Webinar software
  • Marketing a science webinar
  • Running your event
  • ...
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