Marketing Science Podcast

Marketing Science Podcast

The Marketing Science Podcast from AZoNetwork is a series of podcasts for sales and marketing professionals working within Science, Engineering and Healthcare. Each week we interview a different guest who shares their insights and experience from working on the front line of science communications. #marketingscience #scicomms See acast.com/privacy for privacy and opt-out information.... Show More

Episodes

July 27, 2020 39 min

Oyin Bamgbose is Head of Sales at ResponseTap, an intelligent call-tracking platform designed to integrate seamlessly with your existing suite of MarTech tools.


This is the second part of this interview, in which we go in-depth on the customer journey, sales and marketing metrics, and the value call tracking can add to your marketing stack.


See acast.com/privacy for privacy and opt-out information.

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Oyin Bamgbose is Head of Sales at ResponseTap, an intelligent call-tracking platform designed to integrate seamlessly with your existing suite of MarTech tools.


In the first part of this interview, we talk about the challenges of navigating the increasingly crowded and complex MarTech marketplace, and discuss ways to inspire and enable your sales team to perform at the top of their game.


See acast.com/privacy for privacy and opt-out...

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June 30, 2020 41 min

Will is the smarts behind the Marketing Science podcast and lends his vast technical AV knowledge to producing podcasts on a weekly basis.


We discuss what goes into making a podcast and how to achieve a high quality audio performance.


https://www.azonetwork.com/marketing-science/blog/podcasting-for-scientists?referrer=acast


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June 23, 2020 30 min

As owner and president of Launch Team, Inc. in Rochester, NY, Michele Nichols leads a team that helps technology companies compete and grow.


We talk product launches, internal communications and operational efficiency when working from home. Michele and her team consults with science and engineering-driven companies in the US and internationally and guides in the implementation of those strategies.


https://www.azonetwork.com/marketin...

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June 16, 2020 38 min

Andy Henton is the Founder and Director of InsideScientific, an online environment built for life science researchers – Andy has a distinguished career working within life sciences specialising in webinars, virtual events and science communication.


Join us as we pick our way through collaborating from home, project management and delivering online experiences.


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Ricky Lowe is the CEO of Kumos Consulting having applied his 1st class MEng problem solving ability to an already distinguished Salesforce career. Join us as we discuss Health Cloud as well as Salesforce applications in the Life Science and Engineering industries.


"I always find that when we're talking about Salesforce, I would liken it to the movie "Inception" with Leonard DiCaprio, and I was actually just explainin...

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Join us as we talk podcasting, demand generation, social media, brand vs. performance and how Science can learn from the SaaS model.


A growth mindset leader and the CEO of Refine Labs. He’s originally from a science and engineering background and currently runs the demand generation podcast all the way from Boston Massachusetts – It’s Mr. Chris Walker


https://www.azonetwork.com/marketing-science/blog/b2b-demand-generation-for-science...

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Debra Harrsch is CEO of Brandwidth Solutions, a B2B marketing firm specializing in Life Sciences and Clinical Diagnostics – Debra has a distinguished career working for many Multi-national instrumentation companies and joins us here today to talk about running a Life SCience Marketing Agency in a crisis.


https://www.azonetwork.com/marketing-science/blog/running-a-life-science-marketing-agency


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May 19, 2020 25 min

Matt Rafferty is the Head of Paid Search at AZoNetwork with a keen eye for discovering trends in big data.


Matthew graduated from Sheffield Hallam University with a first-class masters degree in chemistry in 2017 and moved into freelance medical writing before joining AZoNetwork.

During his time at AZoNetwork Matthew has been deeply involved with analytics, in particular Power BI. Both AZoNetwork and clients alike have benefitted fro...

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Business is simple. Good product, cash in the bank, steady cash flow, growing sales and profit margins.


Dr. Ian Birkby and Alex Cairns discuss the simplicity of running a business well.


Welcome to another edition of the marketing science podcast the podcast for sales and marketing professionals working within science engineering and health care don't forget to subscribe on Spotify iTunes or wherever he usually listen to podcasts ...

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May 5, 2020 30 min

Randy Byrne is the CEO of Transformational Scientific Marketing, a highly focused, B2B marketing consultancy specialising in scientific products and services. Below is the adapted transcript from the Marketing Science Podcast recording.


Welcome to another edition of the marketing science podcast. The podcast for sales and marketing professionals working within science, engineering and health care don't forget to subscribe on Spo...

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April 28, 2020 34 min

Paul McCabe is the CEO of the McCabe Group, specializing in strategic marketing and program execution that goes well beyond traditional channels. We caught up with him to discuss current technical business to business marketing matters in 2020.


What is your greatest marketing challenge?

Figuring out how to realign past marketing strategies, even those as current as 2019, to effectively work within this current environment.


Also, getti...

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