Marketing Simplified with Adam Benjamin

In this episode we talk about marketing specifically for small businesses. We go through the common challenges and mistakes many smaller businesses make, how to overcome them, and how to grow into a larger business.

In this episode I had our CMO and COO join me to discuss what marketing and business strategies will change in 2025. We discuss everything from paid ads to creative trends, as well as new platforms that will emerge as opportunities for brands.

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In this episode we talk about creating ads that actually work. If you're going to run social advertising, creating high performing ads is essential. It doesn't 
matter how good you are at platform execution if you don't nail the ads. 

In this episode I sit down with our CMO, Emerson Guerrero, to discuss how a brand can go from $0 to $1,000,000 in sales.

This information comes directly from the work we've done and brands we've worked with at our agency. $1M is an arbitrary number, but it signifies a milestone.

I hope you enjoy this, but more importantly I hope it provides value that you can use in your company.

We started testing TikTok shop when it launched, and after 6 months we've determined that it can be a massive opportunity for ecommerce brands. 

In this video, we'll talk about the 3 main features that make TikTok shop powerful. Combine that with the fact that TikTok has the highest daily usage rate of of all the social platforms, and you're got massive potential.

If your marketing strategy isn't working, you may be going to broad. 

There's a common mistake a lot of brands make, they try to appeal to everyone. And when you try to appeal to everyone, you actually reach no-one. 

This episode breaks down how to take the attributes of your product or service, and tailor them to the specific demo you're trying to reach. 

Business is going back to basics. Social advertising and pixel changes combined with higher CPMs are making marketing fundamentals a priority. 

In this episode we run through the three stages of growing a business in 2024.

If you want to get the visuals to this episode, check it out on YouTube:

https://www.youtube.com/watch?v=MN-KAq48rBw&t=98s

SEO isn't dead, but it's changed and you should rethink whether it's a viable strategy for your business. Ultimately, your goal is conquer search, not SEO. That means you need to think through whether Google ads or SEO is the best way to do so. 

I'll break down where and when to invest in SEO, and the three rules behind determining whether SEO is right for you.

Too many entrepreneurs spend way too much time on the wrong aspects of growing a company. This leads to wastage and ultimately failure. Knowing what to focus on and what isn't actually that important is key to success. In this episode we'll break down where to focus your energy, and what to avoid.

Great brands know how to build hype before launching new products, but you can too. We'll explore how companies like Apple and Tesla strategically build hype that leads to massive sales, and how you can do so too.

Building a business is nuanced and very specific based on the vertical and the resources available to the entrepreneur. However, there are some fundamentals that everyone should keep in mind. In this episode we'll break down the six stages that you'll need to progress through on the road to building a profitable company.

This is a question I get a lot, go all in on content creation to build awareness or focus on paid advertising. It's a nuanced question and it really depends on your goals and resources. In this episode I break down what you need to keep in mind as you make your decision.

Henry Ford said "Stopping advertising to save money is live stopping your watch to save time".  Pulling back on your ad budget when times are tough, especially if paid ads is the primary driver of your business, is a road to disaster. What you want to do is instead focus on increasing the efficiency of your marketing spend.