Marketing Solutions for Local Businesses

Marketing Solutions for Local Businesses

This podcast, hosted by Frank Demming, has been created to help any local business (law firms, dentists, chiropractors, med-spas, HVAC companies, home improvement companies, etc) market their respective businesses effectively by using proven digital marketing strategies. It will help you with what is working now, and what strategies you should consider ditching. We discuss topics like Social Media, Paid Advertising (PPC), Display Advertising, Search Engine Optimization (SEO), how to effectively use mobile apps for your business, and much, much more. We will also have guests that will discuss topics surrounding their particular service and how they can be of service to our listeners. In addition to the digital marketing advice you will be learning, we are also providing our listeners with sound business growth activities that are necessary for today's business environment.

Episodes

June 9, 2021 25 min

One of the things that modern consumers want from digital marketing is personalization, as long as it’s done right.

This can be overwhelming at times, especially for small business owners who believe they don’t have the resources needed to personalize. In reality, technology has made it easy for businesses of all sizes and types to personalize their marketing strategy. 

In this episode, I provide you with the simplest and most effect...

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In this day and age, effective online advertising can be the difference between surviving and thriving for small businesses. With the sheer number of people that use the internet and the tools available to target them by factors like age, interests, location, and more, businesses that don’t pay much attention to advertising online risk severely limiting their growth. 

 As a business owner who probably doesn’t have much experience ru...

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As a content coach and message strategist, Barbara Govednik helps entrepreneurs own their voice, understand their message and launch great conversations with clients and should-be clients.

Her business, 4.23 Communication, scales the corporate marketing communications work she did for *years* down to solo and small-business size so you have the skills, tools, and confidence to always be well said.

Connect with Barbara:

Website: https...

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LinkedIn has done a PHENOMENAL job with the Ads Manager in the past 2 years... So in this episode, I'd like to share some of the things we are doing to bring our clients success using this platform.

General Info:

If you want to get a hold of us, or you would like to be a guest on our show simply click here: https://www.lbmsllc.com/contact-us/

Is there a topic you would like us to cover? Send an email to info@lbmsllc.com or sim...

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Small businesses are always looking for ways to use their marketing budget as efficiently as possible. One of the many strategies is to incorporate TikTok, the fast-growing social media platform. 

But how can you use TikTok in your marketing? Should you pay for ads? Should you create content? In this episode, we’ll outline just some of the ways to use this platform in your marketing. 

General Info:

If you want to get a hold of us, or ...

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After the year we’ve all had, seeing a much brighter economic forecast for the year ahead is music to our ears. Now is the time to make sure you’re ready to take advantage of it!

In this episode, I talk about 8 things you can do today to make the most of your opportunities in the year ahead.

Articles Talked About In This Episode:

Pipedrive Article: https://www.pipedrive.com/en/blog/stop-losing-best-leads
Harvard Business Review Article...

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How to Connect With Cheri:

Website: https://www.cheriandrews.com/
Access to her book: https://bit.ly/SmoothSailingBook
Link to our last episode: https://www.lbmsllc.com/keys-to-launching-and-running-a-legally-sound-business/

General Info:

If you want to get a hold of us, or you would like to be a guest on our show simply click here: https://www.lbmsllc.com/contact-us/

Is there a topic you would like us to cover? Send an email to info@...

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Google Ads and Facebook Ads are the two gorillas of PPC advertising.

Both can be significant drivers for your business and many companies use both in congruence to maximize their reach. But, since time and money are limited, where do you start to get the most bang for your buck?

No matter if you're an expert or just getting started, in this episode, we'll discuss the key differences and important statistics between Google Ads...

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If you’ve ever worked with a marketing consultant or done a Google search, you’ve probably had someone tell you to use Google AdWords.

Pay-per-click (PPC) ads that appear in Google search results pages can be an effective way to generate traffic—particularly traffic that converts into customers—by jumping to the top of search results.

If you choose the right keywords and budget, you can buy your way to the top of the results page. In...

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The COVID19 pandemic has had a drastic impact on every industry. The retail industry was among those hit the hardest. As venturing outside quite literally became the difference between life and death, retail outlets were forced to shut down as governments across the globe struggled to get a grip on the virus.

Even businesses that had a robust online presence before the pandemic hit struggled. As millions of people lost their jobs an...

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Your first quarter is over. How did you do from a digital marketing standpoint? It’s time for a structured review. If you run a small business you do this yourself. So let me help you structure it. Listen to this episode and get some much-needed tips.

General Info:

If you want to get a hold of us, or you would like to be a guest on our show simply click here: https://www.lbmsllc.com/contact-us/

Is there a topic you would like us to co...

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There are only two ways to increase profitability — to increase sales or to cut expenses. 

Some strategies for increasing sales are huge undertakings. A new product line or a major marketing campaign cost major time and money.

But without a major investment, you can increase your sales by improving your conversion rate — the percentage of users on a website or social media platform that completes the desired action.

The action could b...

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Professional copywriters are experts in sales and human psychology. They know what makes people tick and how to connect with an audience to get them to spend their hard-earned dollars on a product or service.

They’re also very expensive. A top-tier copywriter can charge upper five-figures to write a website. And many small businesses aren’t prepared to make that kind of investment. Instead, they (or their head of marketing) will wri...

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March 10, 2021 24 min

General Info:

If you want to get a hold of us, or you would like to be a guest on our show simply click here: https://www.lbmsllc.com/contact-us/

Is there a topic you would like us to cover? Send an email to info@lbmsllc.com or simply call 888-416-7752

Want a free evaluation of your digital marketing presence? Simply click here: https://www.lbmsllc.com/online-presence-report/
and we’ll connect with you as soon as possible.

For a fre...

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The way people interact with the internet has evolved. When the web was new, all internet traffic came from a desktop computer. While some early smartphones were released throughout the 2000s, they could only access a “dumbed down” version of the internet. 

 Everything changed in 2007 when Apple released their first iPhone. Suddenly, we could access full sites from our pocket computers, leading to a previously unheard-of level of co...

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The COVID-19 pandemic has forced us to take a long, hard look at some things we used to take for granted. Over the past year, we’ve explored the wide world of masks, found a new appreciation for our wonderful public school teachers, and learned about the true value of toilet paper. 

We’ve also learned that for many small businesses, we can complete our daily work activities quite efficiently, even when the entire team is working fro...

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Most businesses are sitting on a goldmine of untapped potential. Do you know what it is?

 It’s your past customers. 

 These are people who are already brand-aware, have weighed the pros and cons, and ultimately decided that they trusted you enough to hand over some of their money to buy what you sell. After, they may become raving fans who buy from you regularly and could be considered “brand loyal.”

 Or, they may take their product a...

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When new leads sign up for your email list, what is the first communication they receive from you? 

If you want to reduce unsubscribes and set the stage for a robust open rate, you’ll need a high-quality welcome email series to keep your list warm and engaged. In email marketing, the welcome series (also called a welcome funnel) is an automated progression of emails that introduce you and your brand to the reader.

In this episode, I ...

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Connect with Josh on the link below:

https://www.digimarkintl.com/thewebsiteconversionblueprint/

General Info:

If you want to get a hold of us, or you would like to be a guest on our show simply click here: https://www.lbmsllc.com/contact-us/

Is there a topic you would like us to cover? Send an email to info@lbmsllc.com or simply call 888-416-7752

Want a free evaluation of your digital marketing presence? Simply click here: https://...

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Kentucky Fried Chicken brought back vintage chicken buckets from 1966 and 1971 for the holiday season. Cobra Kai, the continuation of the Karate Kid franchise, is one of the most popular shows on Netflix. And the Nintendo Switch continues to be one of the hottest gaming consoles, with a full catalog of old school video games. 

Noticing a trend?

Each of these brands is benefitting from the emotional power of nostalgia, a wistfulness f...

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