Marketing Solutions for Local Law Firms

Marketing Solutions for Local Law Firms

This local marketing podcast, hosted by Frank Demming, has been created to primarily help attorneys market their respective law firms effectively by using proven digital marketing strategies. It will help you with what is working now, and what strategies you should consider replacing. We discuss topics like Paid Advertising (PPC), Display Advertising, Search Engine Optimization (SEO), OmniChannel Marketing, and much, much more. We will also have guests that will discuss topics surrounding their particular service and how they can be of service to our listeners. Since this is a podcast for local law firms, in addition to the digital marketing advice we are also providing our listeners with sound business growth activities that are necessary for today's business environment.


September 27, 2023 33 mins

Elijah Keyes’ interest in estate planning and special needs began as a child where he saw the effects of long-term illness in his household. He gained an appreciation of the effects of physical and mental illnesses and how they affect families and communities. Ever since becoming an attorney, Elijah has worked exclusively in the areas of estate planning, special needs, elder law, and tax.

Elijah is recognized as a Certifie...

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Hugo E. Gomez is the founder of Abogados NOW, a national Spanish marketing agency that helps attorneys advertise to underrepresented communities. With a mission to forge greater awareness of Spanish-speaking communities, Hugo and his team create high-performing and cost-effective Spanish digital marketing campaigns to help attorneys grow their firms.

Hugo’s passion for empowering underrepresented communities began early in...

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Soroya Garner is an attorney, speaker, and coach who is on a journey to help creatives and entrepreneurs make their mark and leave their legacy. As the founder and managing attorney of Soroya Garner Law, LLC, she helps ensure that the intellectual property of entrepreneurs is protected, so that it has a lasting legacy and creates generational wealth. She works with creative entrepreneurs across the country with securing trademarks,...

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Marketing insights are the key for law firms to get new clients. But what most don’t understand is that the data found inside Google Business Profile for lawyers can be leveraged to improve their online marketing strategies. Thus, law firms miss the chance to grow their practice. 

If you’re one of the law firms who’s only discovering what Google Business Profile is, let Local Business Marketing Solutions help you get the knowledge y...

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August 30, 2023 37 mins

David Lopez-Kurtz is an attorney at Dinsmore & Shohl, a national law firm based in Cincinnati, OH, and founded BSL Group, a blockchain-focused ALSP.

He represents clients in the digital currency and blockchain ecosystem, working as outside general counsel and drawing on the firm’s national platform and comprehensive range of capabilities as he advises on a broad range of matters, including company formation and financi...

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Practicing law can be one of the most fulfilling and profitable professions. You get paid helping people, and there’s real value in that. But for lawyers to give more help, they must first be seen in as many places as possible. That’s why lawyers on Instagram have found an unconventional way (at least for lawyers) to reach out on social media other than LinkedIn and Facebook.

It’s time for your law firm to consider getting into this...

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If you are not a believer in content marketing, you want to pay close attention to this episode.

General Info:

Are you looking for digital marketing help for your law firm? Are you currently running a few campaigns, but are not getting the results you were hoping for?

If you are nodding yes to both questions, check out these case studies of some killer results we have gotten for law firms just like yours and ask us...

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Nate Riordan operates a highly regarded business and real estate practice serving multi-unit franchisees of first-tier, nationwide brands. He assists in the purchasing and selling of franchised businesses, real estate sales and acquisitions, leasing, multi-unit development, financing, reviewing franchise documents, negotiating complex multi-year deals with franchisors, and drafting partnership agreements. Nate has been highly regar...

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In today’s digital world, the Internet is the most accessible way to obtain leads—even for law firms. People use search engines to look for the best legal services related to their issues. It’s the main reason why monitoring SEO performance is a must: it ensures your practice stays on top of the search results and your competition.

From key performance metrics to how to use them efficiently for effective SEO, this blog post will giv...

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July 26, 2023 32 mins

Shazia Sparkman is committed to making sure the process goes as smoothly and quickly as possible and at the lowest cost. In most cases, couples want to avoid a contentious divorce battle and achieve a peaceful resolution. Ms. Sparkman is a strong negotiator who knows how to build compromise where disputes exist. She often encourages couples to attempt alternative dispute resolution methods like mediation or collaborative divorce be...

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FACT: Companies with strong omnichannel customer engagement strategies retain an average of 89% of their customers, compared to only 33% for companies with weak omnichannel strategies. (Source: Harvard Business Review)

Omnichannel marketing is about creating a seamless and consistent experience for your customers across all channels, whether it's online, in-store, or via mobile. By offering your customers multiple tou...

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After a career as a technical documentation person that spanned some 20-plus years, Nancy Delain graduated from law school on the same weekend that her college class celebrated its 25th reunion. She's now been practicing intellectual property and business law as the founder of Delain Law Office, PLLC in Schenectady, New York for almost 20 years.

She brings her comprehensive knowledge of the law together with her tech...

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Lawyer advertisement plays a significant role in attracting clients and building a successful law firm. However, lawyers must abide by ethical guidelines set forth by governing bodies to ensure that they uphold their professional responsibilities. 

The American Bar Association (ABA) has released a set of guidelines to address some of the most pressing ethical concerns faced by lawyers when it comes to advertising. This guide has gai...

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Lots of things going on with social media, so in order to help you stay on top of your game, we decided to do the state of social media twice per year.  Listen to where the social platforms are heading as we enter the 2nd half of 2023.

Follow Lora on Social Media and Checkout her Podcast:

Pinterest: h...

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Websites are not just for businesses that sell products. The online landscape for legal services is becoming extremely competitive as more and more law firm websites are sprouting up.

A good law firm website can drive lots of potential clients to your legal business. But what makes a law firm website good? If you want to stand out in the online world, remember to take note of these law firm website design must-haves, and some SEO pr...

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Mike Menninger has been a full-time estate planner since 2014.  He is one of only approximately 155 attorneys in Ohio that is certified as a specialist in Estate Planning, Trust & Probate Law by the Ohio State Bar Association.  To have achieved and maintained that distinction, he dedicates himself to education, both for himself and his clients, to ensure he is able to provide the technical know-how along with honest and heartfe...

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Online legal directories serve as a platform for attorneys to get more clients and establish credibility in the legal industry. In an age where online presence is necessary for business growth, law firms need to be on these directories to expand their reach, generate leads, and, ultimately, increase revenue.

With the numerous options available online, choosing the right ones to be listed on can be a challenge. But don’t worry; we’ve...

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Radiance W. Harris, Esq. is an award-winning trademark attorney, bestselling author, and speaker.  As the founder and managing attorney of Radiance IP Law, she helps emerging businesses protect, monetize, and grow profitable brands with trademarks.  She has successfully represented startups and multinational corporations across diverse industries.  Previously, she worked at one of the world’s largest law firms representing Fortune ...

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Imagine if your law firm’s ads appear at the top of the search engine results. You can make it possible with Google Local Service Ads for law firms. It will guarantee an increase in your reach.

Local Service Ads (LSAs) direct potential clients to firms in different areas of expertise to learn more about their services and connect with them. In turn, they help firms generate more leads and clients. Sadly, many legal practitioners don...

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If you're still treating your online and offline channels as separate entities, it's time to rethink your strategy. Here’s why:

1. Consumers expect a seamless experience: In today's world, customers expect to be able to interact with brands seamlessly across multiple channels. Brands that fail to provide a seamless experience risk losing customers to competitors.

2. Omnichannel can drive revenue: Research shows that co...

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