Is your B2B podcast ready for YouTube? In this episode of Marketing Spark, I’m joined by Sergey Ross and Joe Newton from Sway One, who created a report that analyzed 75+ B2B video podcasts to uncover what’s working, what’s not, and what the best shows are doing differently.
We talk about why YouTube has become the top discovery platform for podcasts, the essential strategies to optimize for engagement, and why executive-led shows get 6x more views. Whether you’re just launching your show or looking to grow faster, this episode is your tactical blueprint for B2B video podcast success.
Topics include:
- Why B2B brands can’t ignore YouTube anymore
- How to structure and format your show for better discoverability
- Tips on thumbnails, titles, and short-form content
- How to measure ROI (without obsessing over downloads)
- The rise of executive-hosted podcasts and commentary-style formats
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