Product Marketer Turned Pet Chew Toy Leader: Building a Viral Brand

Adam Baker is the Founder of SodaPup, a Colorado-based company specializing in innovative, sustainable, and non-toxic rubber dog toys in the USA. With a background in product management at notable companies such as Nike, Under Armour, and Crocs, Adam has successfully transferred his knowledge to the pet industry. Under his leadership, SodaPup has become a leader in the pet enrichment products market, achieving notable growth with its unique and consumer-focused designs. His dedication to creating emotionally impactful products and his strategic use of social media have propelled the brand's popularity.

In this episode…

Turning a hobby into a business can be an exciting journey filled with opportunities and challenges. What can you learn from an entrepreneur’s journey from the basement to the forefront of the pet industry?

Adam Baker, a product marketer turned pet brand founder, delves into his venture into the pet industry and how he navigated early challenges. Highlighting the power of consumer-centric strategies in building a brand, Adam shares how he combined his background in sporting goods with a keen understanding of consumer needs, establishing SodaPup as a leader in sustainable pet toys. His strategic use of social media has transformed customer interactions into a treasure trove of insights for product development, showing the value of listening to your audience and adapting to market trends. Adam’s journey also illustrates the value of quality and creativity over mere capital, and his belief in the "work harder" philosophy is a testament to the unrelenting dedication required for entrepreneurial success.

In this episode of Marketing Tails, Mark Bevington chats with Adam Baker, Founder of SodaPup, about the power of product and community in building a thriving pet brand. Adam shares the importance of keeping consumers at the heart of product development, the significance of strategic pivots, and how to stay competitive by leveraging your passion and innovating continuously to meet consumer demands.