Sarah Goldberger is the Founder and CEO of Lord Jameson, an award-winning luxury dog treats company on a mission to kindle the bond between dogs and humans. A seasoned professional with over 25 years of experience, Sarah started her career at ABC Good Morning America, specializing in brand development, business management, and luxury product marketing. She's successfully founded three companies, including Lord Jameson, inspired by her therapy dog and passion for holistic wellness. With a strong background in holistic practices and organic food, Sarah brings unique insights and a health-conscious approach to the pet industry.
In this episode…
The organic pet food industry is poised for sustained growth as more and more pet owners seek natural, healthier options for their animals. Brands that can adapt to the evolving preferences of pet parents will play a crucial role in shaping the market's future. How did a seasoned entrepreneur combine an unwavering dedication to holistic well-being and understanding of luxury branding to navigate the industry — and what can we learn from her story?
Sarah Goldberger shares her journey into the organic pet food industry, diving deep into how her dog Jameson inspired her unwavering commitment to product quality, health, and taste. Emphasizing self-manufacturing and the importance of health in pet products, Sarah advises entrepreneurs to build proof of concept and actively seek feedback. With a focus on holistic wellness, she meticulously oversees every aspect of production, ensuring that each treat is crafted with care. Her approach to growth highlights scaling with a clear mission-focused vision, maintaining brand integrity, responding to industry trends, and cultivating relationships within the industry to propel your business forward.
In this episode of Marketing Tails, Mark Bevington hosts Sarah Goldberger, the Founder and CEO of Lord Jameson, to discuss the challenges and opportunities associated with scaling an organic pet treat company. Sarah highlights the power of self-manufacturing, embracing failure as a learning opportunity, and the strategies underlying her brand's remarkable growth. Tune in for insights on successful branding, leveraging AI, and why networking is paramount in the pet industry.
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