The Power of Community for Your Marketing

Mark Schaefer is the Executive Director at Schaefer Marketing Solutions, which helps companies stand out in a world of overwhelming information density. He is a TED keynote speaker, marketing strategist, futurist, university educator, and author of 10 books, including KNOWN and Marketing Rebellion. From Fortune 500 companies such as adidas and Johnson & Johnson to start-ups and nonprofits, he has a track record of crafting marketing strategies for global brands. Mark’s blog, Grow, stands among the top five marketing blogs worldwide. His acclaimed book, Belonging to the Brand, highlights why community is the last great marketing strategy.

In this episode…

While traditional marketing approaches may have worked in the past, the digital landscape offers countless new platforms for engagement, aligning with how people want to connect with brands. How can companies redefine marketing strategies in light of evolving consumer expectations and online interactions? 

Veteran marketer and consultant Mark Schaefer explores this question, leveraging his comprehensive experience in digital marketing. He proposes community as the untapped frontier for creating customer loyalty, advocating for the shift from audiences to engaged communities driven by shared purpose. With insights from his book Belonging to the Brand, Mark emphasizes that real connections are crafted not just through social media, but within spaces where they can belong. Backed by real examples of brands exemplifying this transformative approach, he highlights strategies for fostering organic growth and placing community at the core of your brand.

Tune in to this episode of Marketing Tails as Mark Bevington chats with Mark Schaefer, Executive Director at Schaefer Marketing Solutions, about cultivating powerful communities. Mark uncovers authentic connections as the foundation of enduring brand loyalty. He stresses the value of embracing community as a long-term commitment, identifying the shared purpose that aligns your brand with customers, and creating a safe, welcoming environment for your community members.