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April 21, 2025 14 mins

Feeling stuck on how to build your personal brand without hiring a designer or doing a full rebrand? You’re not alone. In this episode, I’m breaking down the concept of a Minimum Viable Brand—inspired by a powerful talk from ConvertKit founder Nathan Barry. Whether you're just getting started or pivoting into a new season, this simple 3-step framework will help you build clarity, confidence, and consistency as you show up in your business.

Key Takeaways:

  • Why your personal brand matters more than your logo or color palette
  • The power of showing up with your name, face, and voice
  • How to choose one platform to start creating content (without the overwhelm)
  • Why people trust people—not polished brands
  • A simple action step you can take this week to start building your brand

🔗 Resources & Links:
Want help building or refreshing your personal brand?
👉 Book a free Client Attraction Clarity Call with me: https://resources.shellyniehaus.com/discoverycall

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