Truth Over Trend: Christie Sclater on Clinique's Mission

What does it take to lead a legacy beauty brand in a world obsessed with trends?

In this episode of Marketing Vanguard, Clinique’s SVP of Global Marketing, Christie Sclater, shares how staying true to the brand’s roots in dermatological science helps it cut through the noise. From her days at Apple to her personal experience with skin conditions, Christie opens up about leading with purpose, building authentic influencer relationships, and bringing humanity to every marketing touchpoint.

What You'll Learn:

• How to use brand heritage and consistency as strengths in crowded markets
• How Clinique makes influencer marketing real—by leading with love, not just likes
• Why "truth over trend" messaging connects in today's packed beauty space
• How to adopt new technology while keeping human connection and brand authenticity
• The value of matching personal values with professional purpose for meaningful leadership

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• Blend influencer & affiliate marketing seamlessly – Awin’s integrations create a streamlined, results-driven approach

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