Power marketing requires balancing fear-based messaging with positive benefit communication to drive high-stakes purchasing decisions.
In this episode of Marketing Vanguard, host Jenny Rooney sits down with Amanda Teder, CMO of Generac Power Systems, to explore the fascinating world of power solutions marketing. Learn how Generac balances fear-based messaging with benefit-focused communication, navigates both B2B and B2C markets, and transforms customer education into sales. Amanda shares invaluable insights on driving business growth through data-driven marketing, building effective pricing ecosystems, and leading organizational transformation. Whether you're managing discretionary purchases or essential services, this conversation offers practical strategies for connecting marketing initiatives directly to business outcomes.
Unlocking the Creator Economy with Awin
Did you know influencer marketing drives twice as many sales as display advertising, with a 37% higher retention rate?
Awin helps brands harness this potential with tailored influencer management solutions that drive measurable results. Whether you're looking to grow your creator roster, foster long-term relationships, or track full-funnel performance, Awin’s expertise and platform integrations make it easy to scale campaigns and optimize impact.
With partnerships across CreatorIQ, LTK, ShopMy, and more, brands gain access to powerful discovery tools and seamless tracking capabilities, ensuring transparency and efficiency at every stage.
Here’s how brands can maximize their influencer marketing:
- Find the right creators – Access a diverse network of influencers, even in niche markets.
- Track performance with full transparency – Measure impact from awareness to conversions in real time.
- Incentivize influencers effectively – Commission-based rewards through affiliate links and coupon codes keep creators engaged.
- Blend influencer & affiliate marketing seamlessly – Awin’s integrations create a streamlined, results-driven approach
Unlock the full potential of influencer marketing. Visit awin.link/adweek to start building high-impact partnerships today!
Hosted on Acast. See acast.com/privacy for more information.
Popular Podcasts
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.