May 28, 2024 • 12 mins
Trying to figure out the best platform to use for ads may not be as straightforward as you think. Most everybody gravitates toward Facebook because that’s what they think they “should do”.
In this episode I’m going to go into the various platforms and let you know how to use each one and evaluate which is the best one for your situation.
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Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Hey everybody, this is the Marketing with a Twang
podcast.
I'm your host, ben Blackman,and on this episode, we're going
to talk about which ad platformis the best one to use if
you're a coach.
Here comes episode number four.
All right, all right, all right, it's time for Marketing with a
Twang.
You're down home no BS onlinemarketing show, so pull up a
(00:24):
chair and ease on in with yourhost, ben Black.
Hey, welcome to episode numberfour.
Everybody, I'm excited to haveyou here.
You know, I've really beenthinking about actually bringing
back the Facebook ads with theTwang podcast as well, if any of
you all have listened to thatbefore.
In the past, I did a lot ofepisodes and had a lot of really
(00:49):
good feedback there, but if anyof you are interested in that,
let me know.
I would appreciate it.
I may just do it anyway.
So if you're not familiar withFacebook ads or the twang, I'm
trying to teach you how to doFacebook ads 10 minutes at a
time, ok, instead of trying todo the whole thing at once,
trying to figure it all out thatway, just give you the down and
(01:11):
dirty, simple things that workon Facebook ads.
So I might do that.
All right, on this episode,though, we're talking about
which ad platform you should usein general, which ad platform
you should use in general.
By the way, my son, evan and forthose of you all who know or
don't know, he's autistic.
(01:32):
I mean, I love him to death.
He's a good boy and I'm reallygrateful because a lot of the
things that a lot of autistickids go through he doesn't go
through.
But then again, he has thingsthat are very hard for him.
He really can't communicatevery well.
So, for example, he's sickright now.
He never gets sick, and hehappens to be sick and he can't
(01:55):
tell me what's wrong.
So that's a bit frustrating forhim, more so than me.
I just want to help him, and hecan't really express what's
going on, at least not in atypical way, but what I was
getting at was he may comerunning through here Of course,
y'all aren't going to see thatand be glad, but he may come
running through here with noclothes on, which was funny,
(02:20):
really funny, when he was seven,but now that he's 18, it's just
not as funny as it used to be.
But if you hear me, you know,start laughing or something like
.
That's probably what it is.
All right.
So let's talk about which adplatform.
The answer is simple it doesn'tstink and matter, just pick one
.
But since I know that we're allgoing to overthink it, me
(02:41):
included, let's just talk aboutthem individually.
So, which ad platforms can youreally make a go of it?
When it comes to trying to getclients as a coach, I think we
all know that Facebook andInstagram and, by the way,
instagram really traditionallyhas not been a good place to try
to get clients from an adstandpoint.
(03:02):
Organically, yes, but not ads.
But now it is a good place toget clients, and we'll talk
about that in a minute.
Then TikTok does TikTok work?
Sort of YouTube.
Then there's Google Ads,pinterest and X or Twitter,
whatever.
So we're going to leave outGoogle Ads, pinterest and
(03:26):
Twitter just because those aremuch harder platforms to get
dialed in and the learning curveis so steep that most don't
want to get started there.
I really do think that GoogleAds and possibly Twitter,
depending on your audience, areones that you should consider at
(03:46):
some point, but in thebeginning probably not.
So that leaves us with Facebook, Instagram, tiktok and YouTube.
So let's just kind of talkabout what you might want to
consider before you pick one.
So, first of all, which adplatform are you currently on?
Where do you post?
Where do you put your stuff?
(04:07):
That's probably going to be theone that you're going to want
to run ads on, but maybe not.
So you want to take that intoconsideration, and you also want
to take into considerationwhich platform your ideal client
is on.
Now, the truth is is your idealclient is on every platform.
Don't let it fool you.
Okay, I don't care if it's theCEO of a Fortune 500 company.
They're on TikTok.
(04:28):
Okay, it's just thinking thatthey're not, that you're doing
yourself a disservice.
Now, whether you can get infront of enough of them, of the
right client on that platform,that's a different question, but
they are there.
So it's best to try to figureout which platform your ideal
client is likely on, for themost part, that you can get in
front of.
(04:49):
The next thing would be whichplatform do you know how to use
for ads Like?
Have you been running adsalready?
You already know how to use forads Like?
Have you been running adsalready?
You already know how to useFacebook.
You already know how to useTikTok ads, you know.
If you do, that's probably agood place to start really Now
if you've never run ads, or isit ran?
I always get that confused.
You know, I grew up in ruralKentucky, so grammar stuff, you
(05:13):
know, is a mystery to me.
But if you haven't ever ran anyads, then you probably want to
pick the one that's easiest toget started with.
And I'm going to talk, I'mgoing to kind of go through each
platform so you can kind of getan idea of which one, which way
to go.
Another thing I would thinkabout is what kind of effort are
you going to put into it?
If you're just going to beplaying around and then you just
(05:36):
need to do Facebook and be donewith it, okay.
But if you're going to reallymake a go of it, then you still
might be Facebook.
But then you have all youroptions are open.
And what is your intent withyour ads?
What are you trying to do?
Are you trying to just educatepeople?
Are you trying to, you know,get people to book calls with
you?
Are you trying to just educatepeople?
Are you trying to get people tobook calls with you?
Are you trying to get people togo to a webinar?
(05:57):
I mean, what's your goal there?
And it could be all of theabove, but you want to take that
into consideration.
So let me just kind of breakdown the platforms and we'll
just kind of talk about themreal quick.
So the best overall all-aroundplatform to get started is
Facebook, and the reason isbecause you have a good audience
(06:19):
selection.
Even though the targeting hasgotten much more difficult
recently, it's still betterBecause you can get started
easier, much easier.
The ease of use, the way thesystem is set up, is much easier
.
There's so much support, somany training things out there.
You can find anything aboutfacebook ads out there, so it
(06:40):
makes it a lot easier to getthat.
Tracking is pretty good.
It's not perfect, it depends onhow you use it, but it's it's
still very good for now and thelearning curve is a lot shorter
just because there's all thattraining out there, so that,
like if you didn't know anythingelse, that's where you'd
probably start.
(07:01):
Now.
Instagram mimics Facebookbecause it's the same thing,
right, Same ad platform andeverything.
You're just selecting Instagramversus Facebook.
So the difference is that withInstagram, the learning curve is
a little different because youhave to test a lot more and it's
a lot easier to not get infront of the right people.
(07:21):
That's one of the challengeswith Instagram.
And also, you're creative.
The creative on Instagram hasto be different.
It's almost I don't want to sayit's impossible.
It's a challenge to take thecreative that you would have
made for Facebook and put it onInstagram and have it work the
same way.
It usually doesn't happen.
Instagram lends itself now toreels and stories from an ad
(07:44):
standpoint, and so if you'regood with stuff like that, then,
yeah, instagram might be agreat way for you to go.
Now, what about TikTok?
Well, tiktok's great from astandpoint of it's easier for
trends, okay and it's a lot morecreator friendly, so you can do
(08:06):
a lot more things with it.
You can say a lot more thingsin your ads and, from a creator
standpoint, it helps you get infront of more new people than
you know Facebook or Instagramwill.
However, the targeting is notthat good yet, and part of it is
just because the number ofpeople on it just don't aren't
(08:29):
you know it just isn't as manythat are available, but it
really does allow you to.
The algorithm allows you to getin front of a lot more new
people is what happens, which iskind of nice.
The learning curve on that isprobably medium compared to
Facebook.
There's not nearly as muchtraining out there and you have
(08:51):
to do lots of tests.
Your ads fatigue a lot quicker,you have to change them out a
lot more often, and so you know.
You just have to bear that inmind.
Now, with YouTube, this isprobably the hardest, uh, from
the standpoint of the learningcurve.
And the other thing is is it'shard to test.
And if you just kind ofconsider that, well, you know
(09:13):
when you're making a YouTubevideo it's, even though it may
not be a highly overproducedvideo, even if it's just
minimally edited, still you'vegot to do that.
That stuff's got to get done.
But the nice thing aboutYouTube is the quality of people
watching is often much better.
Much better, because the longerpeople stay on, the more likely
(09:37):
they are your ideal clients andthe more that they can get to
know you.
So in a text image Facebook ad,it might just count as one
touch of a person, but athree-minute video or
five-minute video or 20-minutevideo of you on YouTube might
count as five touches.
You know what I mean, becauseyou're, you're getting them into
(09:59):
your world and they're gettingto know you a lot faster.
Okay, and there is good supportout there because you know,
youtube ads runs off the Googleads platform.
It's just a selection whenyou're running Google ads, so
there's a lot of support.
The Google ads platform to meit's not very user friendly,
although they've been trying tochange that, but nevertheless,
(10:20):
still there's a lot of supportfor it.
So I will tell you this If youdon't know anything else.
Like I said before, I would gowith Facebook or Instagram and
if you want, if you do decide togo with those, you can get my
three-post boost bundle method.
That's a lot.
I might change the name of that, but for now that's what it's
(10:40):
called the three post boostbundle method.
It's free.
I'm just going to give it toyou.
I don't have it available foran instant download, like on a
landing page or something, atthe moment, but soon I'll have
it on marketingwithatwingcom.
In the meantime, if you want it, just message me on Facebook or
Instagram and I'll get it toyou or I'll get Celeste to send
it to you.
(11:01):
But it's an effective way to useboosting posts to attract your
ideal client.
You know people are often downon boosting posts and I have
been myself in the past.
But if you do it right, itworks.
It's just most people don't doit right and that's the problem.
So I'll teach you how to dothat in that method.
(11:21):
It's not hard.
It's really not All right.
In the meantime, just, whateverit is that you're going to do,
decide and start learning.
That's what's got to happen.
You've got to learn how to dothis and the sooner you get
started, the better off you are.
But you have to do it withintention.
Don't play around with it.
Don't say I'm going to try itfor a couple of days and see
(11:43):
what happens.
No, commit to doing this forthe next six months that you're
going to learn how to post adsand to do ads.
Often you don't have to spend alot per day.
Maybe you only spend $3 a day,$1 a day, $5, whatever it is.
But start running ads, allright, that's it, and I will see
you on episode number five.
(12:05):
Take care, are you late gettinginto the entrepreneur game?
I got you covered.
Grab my free newsletter atmarketingwithatwangcom and each
week you'll get bite-sized, noBS marketing strategies, just
for you.
Get it atmarketingwithatwangcom.
I'll see you next time.
Hey everybody, this is the Marketing with a Twang
podcast.
I'm your host, ben Blackman,and on this episode, we're going
to talk about which ad platformis the best one to use if
you're a coach.
Here comes episode number four.
All right, all right, all right, it's time for Marketing with a
Twang.
You're down home no BS onlinemarketing show, so pull up a
(00:24):
chair and ease on in with yourhost, ben Black.
Hey, welcome to episode numberfour.
Everybody, I'm excited to haveyou here.
You know, I've really beenthinking about actually bringing
back the Facebook ads with theTwang podcast as well, if any of
you all have listened to thatbefore.
In the past, I did a lot ofepisodes and had a lot of really
(00:49):
good feedback there, but if anyof you are interested in that,
let me know.
I would appreciate it.
I may just do it anyway.
So if you're not familiar withFacebook ads or the twang, I'm
trying to teach you how to doFacebook ads 10 minutes at a
time, ok, instead of trying todo the whole thing at once,
trying to figure it all out thatway, just give you the down and
(01:11):
dirty, simple things that workon Facebook ads.
So I might do that.
All right, on this episode,though, we're talking about
which ad platform you should usein general, which ad platform
you should use in general.
By the way, my son, evan and forthose of you all who know or
don't know, he's autistic.
(01:32):
I mean, I love him to death.
He's a good boy and I'm reallygrateful because a lot of the
things that a lot of autistickids go through he doesn't go
through.
But then again, he has thingsthat are very hard for him.
He really can't communicatevery well.
So, for example, he's sickright now.
He never gets sick, and hehappens to be sick and he can't
(01:55):
tell me what's wrong.
So that's a bit frustrating forhim, more so than me.
I just want to help him, and hecan't really express what's
going on, at least not in atypical way, but what I was
getting at was he may comerunning through here Of course,
y'all aren't going to see thatand be glad, but he may come
running through here with noclothes on, which was funny,
(02:20):
really funny, when he was seven,but now that he's 18, it's just
not as funny as it used to be.
But if you hear me, you know,start laughing or something like
.
That's probably what it is.
All right.
So let's talk about which adplatform.
The answer is simple it doesn'tstink and matter, just pick one
.
But since I know that we're allgoing to overthink it, me
(02:41):
included, let's just talk aboutthem individually.
So, which ad platforms can youreally make a go of it?
When it comes to trying to getclients as a coach, I think we
all know that Facebook andInstagram and, by the way,
instagram really traditionallyhas not been a good place to try
to get clients from an adstandpoint.
(03:02):
Organically, yes, but not ads.
But now it is a good place toget clients, and we'll talk
about that in a minute.
Then TikTok does TikTok work?
Sort of YouTube.
Then there's Google Ads,pinterest and X or Twitter,
whatever.
So we're going to leave outGoogle Ads, pinterest and
(03:26):
Twitter just because those aremuch harder platforms to get
dialed in and the learning curveis so steep that most don't
want to get started there.
I really do think that GoogleAds and possibly Twitter,
depending on your audience, areones that you should consider at
(03:46):
some point, but in thebeginning probably not.
So that leaves us with Facebook, Instagram, tiktok and YouTube.
So let's just kind of talkabout what you might want to
consider before you pick one.
So, first of all, which adplatform are you currently on?
Where do you post?
Where do you put your stuff?
(04:07):
That's probably going to be theone that you're going to want
to run ads on, but maybe not.
So you want to take that intoconsideration, and you also want
to take into considerationwhich platform your ideal client
is on.
Now, the truth is is your idealclient is on every platform.
Don't let it fool you.
Okay, I don't care if it's theCEO of a Fortune 500 company.
They're on TikTok.
(04:28):
Okay, it's just thinking thatthey're not, that you're doing
yourself a disservice.
Now, whether you can get infront of enough of them, of the
right client on that platform,that's a different question, but
they are there.
So it's best to try to figureout which platform your ideal
client is likely on, for themost part, that you can get in
front of.
(04:49):
The next thing would be whichplatform do you know how to use
for ads Like?
Have you been running adsalready?
You already know how to use forads Like?
Have you been running adsalready?
You already know how to useFacebook.
You already know how to useTikTok ads, you know.
If you do, that's probably agood place to start really Now
if you've never run ads, or isit ran?
I always get that confused.
You know, I grew up in ruralKentucky, so grammar stuff, you
(05:13):
know, is a mystery to me.
But if you haven't ever ran anyads, then you probably want to
pick the one that's easiest toget started with.
And I'm going to talk, I'mgoing to kind of go through each
platform so you can kind of getan idea of which one, which way
to go.
Another thing I would thinkabout is what kind of effort are
you going to put into it?
If you're just going to beplaying around and then you just
(05:36):
need to do Facebook and be donewith it, okay.
But if you're going to reallymake a go of it, then you still
might be Facebook.
But then you have all youroptions are open.
And what is your intent withyour ads?
What are you trying to do?
Are you trying to just educatepeople?
Are you trying to, you know,get people to book calls with
you?
Are you trying to just educatepeople?
Are you trying to get people tobook calls with you?
Are you trying to get people togo to a webinar?
(05:57):
I mean, what's your goal there?
And it could be all of theabove, but you want to take that
into consideration.
So let me just kind of breakdown the platforms and we'll
just kind of talk about themreal quick.
So the best overall all-aroundplatform to get started is
Facebook, and the reason isbecause you have a good audience
(06:19):
selection.
Even though the targeting hasgotten much more difficult
recently, it's still betterBecause you can get started
easier, much easier.
The ease of use, the way thesystem is set up, is much easier
.
There's so much support, somany training things out there.
You can find anything aboutfacebook ads out there, so it
(06:40):
makes it a lot easier to getthat.
Tracking is pretty good.
It's not perfect, it depends onhow you use it, but it's it's
still very good for now and thelearning curve is a lot shorter
just because there's all thattraining out there, so that,
like if you didn't know anythingelse, that's where you'd
probably start.
(07:01):
Now.
Instagram mimics Facebookbecause it's the same thing,
right, Same ad platform andeverything.
You're just selecting Instagramversus Facebook.
So the difference is that withInstagram, the learning curve is
a little different because youhave to test a lot more and it's
a lot easier to not get infront of the right people.
(07:21):
That's one of the challengeswith Instagram.
And also, you're creative.
The creative on Instagram hasto be different.
It's almost I don't want to sayit's impossible.
It's a challenge to take thecreative that you would have
made for Facebook and put it onInstagram and have it work the
same way.
It usually doesn't happen.
Instagram lends itself now toreels and stories from an ad
(07:44):
standpoint, and so if you'regood with stuff like that, then,
yeah, instagram might be agreat way for you to go.
Now, what about TikTok?
Well, tiktok's great from astandpoint of it's easier for
trends, okay and it's a lot morecreator friendly, so you can do
(08:06):
a lot more things with it.
You can say a lot more thingsin your ads and, from a creator
standpoint, it helps you get infront of more new people than
you know Facebook or Instagramwill.
However, the targeting is notthat good yet, and part of it is
just because the number ofpeople on it just don't aren't
(08:29):
you know it just isn't as manythat are available, but it
really does allow you to.
The algorithm allows you to getin front of a lot more new
people is what happens, which iskind of nice.
The learning curve on that isprobably medium compared to
Facebook.
There's not nearly as muchtraining out there and you have
(08:51):
to do lots of tests.
Your ads fatigue a lot quicker,you have to change them out a
lot more often, and so you know.
You just have to bear that inmind.
Now, with YouTube, this isprobably the hardest, uh, from
the standpoint of the learningcurve.
And the other thing is is it'shard to test.
And if you just kind ofconsider that, well, you know
(09:13):
when you're making a YouTubevideo it's, even though it may
not be a highly overproducedvideo, even if it's just
minimally edited, still you'vegot to do that.
That stuff's got to get done.
But the nice thing aboutYouTube is the quality of people
watching is often much better.
Much better, because the longerpeople stay on, the more likely
(09:37):
they are your ideal clients andthe more that they can get to
know you.
So in a text image Facebook ad,it might just count as one
touch of a person, but athree-minute video or
five-minute video or 20-minutevideo of you on YouTube might
count as five touches.
You know what I mean, becauseyou're, you're getting them into
(09:59):
your world and they're gettingto know you a lot faster.
Okay, and there is good supportout there because you know,
youtube ads runs off the Googleads platform.
It's just a selection whenyou're running Google ads, so
there's a lot of support.
The Google ads platform to meit's not very user friendly,
although they've been trying tochange that, but nevertheless,
(10:20):
still there's a lot of supportfor it.
So I will tell you this If youdon't know anything else.
Like I said before, I would gowith Facebook or Instagram and
if you want, if you do decide togo with those, you can get my
three-post boost bundle method.
That's a lot.
I might change the name of that, but for now that's what it's
(10:40):
called the three post boostbundle method.
It's free.
I'm just going to give it toyou.
I don't have it available foran instant download, like on a
landing page or something, atthe moment, but soon I'll have
it on marketingwithatwingcom.
In the meantime, if you want it, just message me on Facebook or
Instagram and I'll get it toyou or I'll get Celeste to send
it to you.
(11:01):
But it's an effective way to useboosting posts to attract your
ideal client.
You know people are often downon boosting posts and I have
been myself in the past.
But if you do it right, itworks.
It's just most people don't doit right and that's the problem.
So I'll teach you how to dothat in that method.
(11:21):
It's not hard.
It's really not All right.
In the meantime, just, whateverit is that you're going to do,
decide and start learning.
That's what's got to happen.
You've got to learn how to dothis and the sooner you get
started, the better off you are.
But you have to do it withintention.
Don't play around with it.
Don't say I'm going to try itfor a couple of days and see
(11:43):
what happens.
No, commit to doing this forthe next six months that you're
going to learn how to post adsand to do ads.
Often you don't have to spend alot per day.
Maybe you only spend $3 a day,$1 a day, $5, whatever it is.
But start running ads, allright, that's it, and I will see
you on episode number five.
(12:05):
Take care, are you late gettinginto the entrepreneur game?
I got you covered.
Grab my free newsletter atmarketingwithatwangcom and each
week you'll get bite-sized, noBS marketing strategies, just
for you.
Get it atmarketingwithatwangcom.
I'll see you next time.
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