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May 21, 2024 11 mins

In this episode of "Marketing with a Twang," we dive into whether you should be running Facebook ads or ads in general in the first place. 

We'll talk about the 3 common myths concerning Facebook ads:

  •  Secret targeting
  • Copying someone elses ad will work for your audience
  • Thinking everybody elses ads are working

We also explore the reasons why your ads might not be performing as expected. 

From ensuring your offer is compelling to crafting clear messaging, setting a proper budget, defining clear objectives, and maintaining patience, we cover all the crucial elements. Finally, we discuss the importance of having a defined plan for testing and measuring your ad performance.

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