Marketing With Empathy Podcast
Marketing With Empathy is where corporate content marketing/brand storytelling professionals come for a mix of tactical and inspirational support that feeds their brand storytelling plans & their own creative souls. Host, and 20+ year expert, Sarah Panus, discusses brand storytelling strategies, content marketing ideas, influence marketing advice, creativity inspiration, and introspection/mindset/wellness thought-starters to help you believe in yourself more to thrive professionally and personally (i.e. the pep talks we all need). What are other companies doing that's working? How can you level-up your career and love the content marketing work you're doing? You're in the right place. Sarah and her guests share real examples of things companies are doing to engage their audiences and attract upper-funnel leads that drive lower-funnel results through storytelling. Think of it as a content marketing jam session mixed with chicken soup for the soul. Ready to be creatively inspired and speak a kindred language with your audience? Hit subscribe so you don’t miss your next big idea. Proud member of the Marketing Podcast Network.
Episodes
Episode 72- Behind-the-scenes of the Marketing Podcast Network. Are podcast networks, like MPN, a good fit for your content’s influence marketing plans? Executive Producer, Jason Falls, and Sarah chat about the new Marketing Podcast Network.
VIEW SHOW NOTES: https://blog.kindredspeak.com/jason-falls-MPN-ep-72
LEARN ABOUT BRAND STORYTELLING ACADEMY™: https://sarah-panus.mykajabi.com/brand-storytelling-academy
71. Data Storytelling Advice - Dr. Jillian Ney & Sarah Panus
How can brands better leverage data AND empathy to improve brand storytelling plans? Sarah chats with Dr. Jillian Ney to share advice about how to become a Content Investigator for your brand.
VIEW SHOW NOTES: https://blog.kindredspeak.com/data-storytelling-jillian-ney-sarah-panus-ep-71
LEARN ABOUT BRAND STORYTELLING ACADEMY™: https://sarah-panus.mykajabi.com...
Episode 70- Sarah breaks down blog content marketing. How to think about the value of your company’s blog. Ways to scale and repurpose blog content. Your blog’s role in the attracting and engaging clients, and examples of things she’s done as the Editor-in-Chief of a brand blog.
VIEW SHOW NOTES: https://blog.kindredspeak.com/blog-content-marketing-strategy-ideas-ep-70
LEARN ABOUT BRAND STORYTELLING ACADEMY™: https://sarah-panus...
Episode 69- Your customers are influencers. How the company, ManyChat, taps into them as extension of their Marketing team. Create business-driving benefits after the purchase.
VIEW SHOW NOTES: https://blog.kindredspeak.com/customers-extension-marketing-team-anna-tutkaia-many-chat-ep-69
LEARN ABOUT BRAND STORYTELLING ACADEMY™: https://sarah-panus.mykajabi.com/brand-storytelling-academy
Episode 68- How your company can use social media to drive lower-funnel actions and conversions like website traffic, leads, and more from social expert, Hannah Acosta. Going beyond social engagements of likes, comments and clicks.
VIEW SHOW NOTES: https://blog.kindredspeak.com/social-drive-lower-funnel-conversions-hannah-acosta-ugly-mug-marketing-ep-68
LEARN ABOUT BRAND STORYTELLING ACADEMY™: https://sarah-panus.mykajabi.com/b...
Episode 67- TikTok Marketing mini-masterclass for businesses. How your company an use TikTok to market your business with expert Austin Armstrong.
VIEW SHOW NOTES: https://blog.kindredspeak.com/tiktok-marketing-austin-armstrong-ep-67
LEARN ABOUT BRAND STORYTELLING ACADEMY™: https://sarah-panus.mykajabi.com/brand-storytelling-academy
SUBSCRIBE TO BRAND STORYTELLING NEWSLETTER: https://view.flodesk.com/pages/6161f93cc71e8685f183...
ep 66- Have you ever been shown how to actually create a good ppt presentation at work? Presentation design expert, Emily Hall, joins Sarah to share how to create presentations that have your audience at the edge of their seats (and help get your message across better).
VIEW SHOW NOTES: https://blog.kindredspeak.com/presentations-emily-hall-ep-66
LEARN ABOUT BRAND STORYTELLING ACADEMY™: https://sarah-panus.mykajabi.com/brand-...
ep 65- Steve Jobs was a magnetic speaker. Sarah recaps how he created his stories from the book, The Presentation Secrets of Steve Jobs, by Gallo.
VIEW SHOW NOTES: https://blog.kindredspeak.com/presentation-secrets-steve-jobs-ep-65
LEARN ABOUT BRAND STORYTELLING ACADEMY™: https://sarah-panus.mykajabi.com/brand-storytelling-academy
SUBSCRIBE TO BRAND STORYTELLING NEWSLETTER: https://view.flodesk.com/pages/6161f93cc71e8685f183...
64. Benefits of Having a Brand Podcast
Should your brand have a podcast? Is the podcast audio space oversaturated? Sarah shares recent podcast growth and user stats + the potential your brand has to engage your customers 20+ minutes every week.
VIEW SHOW NOTES: https://blog.kindredspeak.com/brand-podcast-benefits-ep-64
LEARN ABOUT BRAND STORYTELLING ACADEMY™: https://sarah-panus.mykajabi.com/brand-storytelling-academy
63. The ROI of Being a Nice Leader – Dave Delaney
Learn more about the Nice Method Dave Delaney uses with Google, LinkedIn, FedEx, UPS to help leaders be nice. How it helps improve employee retention; team culture; and leadership skills.
VIEW SHOW NOTES: https://blog.kindredspeak.com/roi-nice-dave-delaney-ep-63
LEARN ABOUT BRAND STORYTELLING ACADEMY™: https://sarah-panus.mykajabi.com/brand-storytelling-academy
You probably sit at your desk a lot, right? Health & happiness coach, Paul Levitin, shares movement advice for busy desk workers. How to maximize the time you have to feel your best each day.
VIEW SHOW NOTES: https://blog.kindredspeak.com/movement-exercise-desk-workers-paul-levitin-ep-62
LEARN ABOUT BRAND STORYTELLING ACADEMY™: https://sarah-panus.mykajabi.com/brand-storytelling-academy
Artist and Licensed Professional Counselor and Creativity Coach/Artist, TJ Walsh joins Sarah to discuss the importance of taking imperfect action + tips to close the creativity gaps of effort, skill, and quality in your career, and on your team.
VIEW SHOW NOTES: https://blog.kindredspeak.com/imperfect-action-creative-gaps-tj-walsh-ep-61
LEARN ABOUT BRAND STORYTELLING ACADEMY™: https://sarah-panus.mykajabi.com/brand-storytell...
Inside peek at how a brand storytelling strategist outlines her own company's 3 storytelling pillars. What they are. How she selected them. Inspiration to refine your own storytelling pillars for more focus and better results.
VIEW SHOW NOTES: https://blog.kindredspeak.com/Sarah-3-brand-storytelling-pillars-ep-61
LEARN ABOUT BRAND STORYTELLING ACADEMY™: https://sarah-panus.mykajabi.com/brand-storytelling-academy
Sought after speaker, author, TEDxalumnus, and creative studio owner, CJ Casciotta joins Sarah to dive deeper into his book and real-life business results he’s seen helping teach businesses to embrace their “weird”.
VIEW SHOW NOTES: https://blog.kindredspeak.com/get-weird-author-cj-casciotta-ep-59
LEARN ABOUT BRAND STORYTELLING ACADEMY™: https://sarah-panus.mykajabi.com/brand-storytelling-academy
What are the 5 steps of empathy and how do they apply to your business and personal life? Author and CEO, Rob Volpe joins Sarah to break down cognitive and emotional empathy.
VIEW SHOW NOTES: https://blog.kindredspeak.com/5-steps-to-empathy-rob-volpe-episode-59
LEARN ABOUT BRAND STORYTELLING ACADEMY™: https://sarah-panus.mykajabi.com/brand-storytelling-academy
SUBSCRIBE TO BRAND STORYTELLING NEWSLETTER: https://view.flodesk.c...
Increase client retention, referrals, and sales by learning trauma sensitive marketing and sales techniques from nervous system coach and consultant, Laura Larios. Good for leaders, employees, teammates, and results.
VIEW SHOW NOTES: https://blog.kindredspeak.com/3-components-trauma-sensitive-marketing-laura-larios-ep-57
DONATE TO IJM WITH SARAH HERE: https://ijm.donordrive.com/participant/Sarah-Panus-2022
56. $6 to End Child Trafficking – Brittany Baker, IJM
More people are trapped in slavery today than any time in history. How Sarah’s teaming up to support nonprofit International Justice Mission’s rescue and recovery efforts. And how you can help for $6. With IJM guest, Marketing Director, Brittany Baker.
VIEW SHOW NOTES: https://blog.kindredspeak.com/help-end-child-trafficking-brittany-baker-ijm-ep-56
How are you leveraging CSR and PR relationships to advance influencer marketing results? Sarah shares the final two categories of influence marketing brands can leverage + offers questions to help your brand understand your influencers.
VIEW SHOW NOTES: https://blog.kindredspeak.com/influencer-marketing-csr-pr-sarah-panus-ep-55
LEARN ABOUT BRAND STORYTELLING ACADEMY™: https://sarah-panus.mykajabi.com/brand-storytelling-academy...
When did weird become an insult? Sarah shares her review of the book “Get Weird” by CJ Casciotta, and why brands and professionals need to embrace their weird to stand out in a good way.
VIEW SHOW NOTES: https://blog.kindredspeak.com/get-weird-book-review-sarah-panus-ep-54
LEARN ABOUT BRAND STORYTELLING ACADEMY™: https://sarah-panus.mykajabi.com/brand-storytelling-academy
SUBSCRIBE TO BRAND STORYTELLING NEWSLETTER: https://view....
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