Marketing with Purpose
Join host Monica Pitts, founder of MayeCreate, and her team as they guide you through the maze of digital marketing. Listen, laugh, roll your eyes, and leave each episode with another nugget on how to make your marketing less stressful and more successful. You're on the path to marketing with purpose!
Episodes
Well, we're almost 2 years into our 4-day experiment now. Which probably makes it more of a permanent fixture than an experiment. There's not really a manual though, so...things ebb and flow and we're navigating the bumps as they come.
When we started sharing about our four-day work week adventure, we quickly realized n...
After years of wandering trade show aisles like a couple of booth anthropologists, Stacy and Monica may have cracked the code on standing out without emptying your wallet.
We just dropped a new podcast episode that's basically our brain dump of every budget-friendly trade show hack we've discovered. Because let's be h...
Just like the other remaining humans on planet earth, us MayeCreaters survived this last year. And we like to think we’re humans who learn from the past and can use it with a heap of diligence and sprinkle old fashioned grit to chart our way forward to better things.
Fortunately, and unfortunately, last year was a litt...
The number one rule of good website navigation is: don’t make people think.
Which sounds pretty straightforward but somehow people still keep messing it up! And that is why we are publishing this recent public service announcement all about navigation.
Monica’s husband, Mike, se...
This time of year Monica always feels like marketing is like wrestling an octopus.
She sits at her desk, neck deep in spreadsheets attempting to befriend and calm the octopi - emails, social media, website updates… It’s a lot.
As the resident master of 2D spatial relationships at MayeCreate (aka print designer) these days, Monica is pretty strategic when selecting the program for a project.
Over the past 25 years she’s learned the hard way how choosing the right program to start:
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Monica gets asked more and more frequently about how to get customers to leave reviews or make positive social posts for business. Which makes sense because marketing through user generated content is a powerful marketing tool.
- You don’t have to brag about your awesomeness because other...
“I have a Chrome extension for that!” became Monica’s catchphrase at one point, or so Stacy swore.
The MayeCreate team isn’t far behind.
We’re bonafide Chrome extension junkies.
Some of us have collected so many we have to toggle them off a...
At lunch the other day a group of business people were complaining about how annoying their Google Business Profile is to use.
Aaaaand they’re not wrong. But managing your profile is a necessary evil…like going to the dentist - you don’t have to love it but you do have to do it.
You want to show up when people s...
If you’ve ever wondered, "How many emails should we send in our year-end campaign?" Turns out, you're not alone!
We get this question every year, and now, thanks to Jaime Freidrichs, a fundraising coach dedicated to helping small but mighty org...
A few weeks ago, Monica gave some tips on what to include on a business card and briefly mentioned QR codes, promising to dive deeper later. In this podcast/blog, Monica does just that!
Recording and writing this felt a bit like QR code therapy ...
All the marketing gurus are saying “transparency” and “authenticity” are the measure of good marketing these days. And that’s great and all, but if we’re honest the road map to get there isn’t super clear.
Unfortunately, there’s no universal yardstick for “authenticity.” It’s different for everyone. There is, however, a...
Monica thought everyone just knew what to put on a business card and how to design it so it’s a functional marketing tool. But, alas, a recent visit to a tradeshow revealed a sizable knowledge gap in that very area.
You want your prospects and your clients to have a streamlined, easy interaction with you all the time, right? And anytime you have an opportunity to control that process we...
Monica sat down with Donna Dube, a business growth strategist who knows how to simplify marketing like a pro. Seriously, she’s got some killer tips that will make you say, “Why didn’t I think of that?”
Donna talked about the Eisenhower Matrix—sounds fancy, right? But it’s really just a smart way to prioritize what actua...
Stacy calls Monica the “idea factory”. And blog topics just happen to be her favorite thing to produce in idea factory mode.
In this episode, she’s firing up the factory to give you blog ideas out the wazoo AND share her framework she uses to make sure organizations are blogging about the right thing to meet the right p...
We’ve been honing in on our “why” at MayeCreate this year. Studying the concept introduced by Simon Sinek, reading the Power of a Positive Team, redefining our core values, and updating our mission statement.
It’s been an incredible way to learn about each other and why we do what we do. MayeCreate’s “Core 4” (our se...
In a world dominated by flashy visuals and fleeting social media trends, you might wonder, "Is blogging still relevant?"
9 out of 10 marketers use blogging to achieve their content goals (SEMrush, 2023). That’s because it works. Blogging dri...
Monica’s brain turned into an idea factory while interviewing this week's guest, Shannon Houchin, owner of Roadside Republic.
Yes, this episode is all about the success of roadside stands selling peaches, which is really fun all on its own. AND it’s also packed with ideas to locally market your business or organization....
I hear alot about nonprofit boards.
(Sometimes as web designers we get mistaken for marketing therapists…aaaaand tech support…)
But while we work with boards to build websites…I don’t have to manage one. My advice in that area is limited at best. I do, however, see first hand how a...
Choosing the colors for your brand is a combo of art, psychology and science.
Aaaaand unfortunately there aren’t hard and fast rules to follow. There are, however, quite a few things to consider before putting the final stamp of approval on your logo and brand colors. And that’s what Read more
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