Marketing Without Rules
Marketing Without Rules is your go-to podcast for breaking free from the confines of traditional marketing. Hosted by Lewis Vandervalk, this show throws out the rulebook and embraces creativity, boldness, and unconventional thinking. Each episode dives into the uncharted territory of marketing strategies that don’t follow the norm – and that’s exactly the point. From disruptive tactics to real-world examples, interviews with industry rebels, and off-the-wall ideas, the podcast is for anyone tired of playing it safe. Whether you're a marketer, entrepreneur, or business owner, tune in!
Episodes
In this episode of Marketing Without Rules, Lewis Vandervalk sits down with John Cody, founder of Trailblaze AI and Social Spike, who has helped clients add over $20 million in new revenue by solving the critical problem of missed calls and slow response times.
John shares his entrepreneurial journey from creating nutrition apps in 2012 to launching his agency just weeks before COVID, and how he discovered that even successful ...
In this episode of Marketing Without Rules, host Lewis Vandervalk interviews Dale Dupree, the renegade behind the Sales Rebellion who proves that authenticity outperforms tactics every time.
Dale shares his unconventional journey from heavy metal band frontman to copier salesman to sales coach, revealing how he developed his signature "crumpled letter" strategy after being told to "F off" by a prospect. He d...
In this episode of Marketing Without Rules, host Lewis Vandervalk interviews Greg Wilkes, multi-award-winning construction business coach and author of "Building Your Future."
Greg shares the raw story of how his successful 7-figure construction business collapsed overnight due to scaling without proper systems, including hiring disasters like an alcoholic employee and a project manager who coached clients to break co...
In this episode of Marketing Without Rules, Lewis Vandervalk sits down with Kevin Wiley, a relationship broker and founder of Demolition Group of America, who has built a multi-million dollar consulting business by mastering the art of face-to-face networking in the construction industry.
Kevin shares the legendary "donut strategy" passed down from his father, known as "the donut man," who never made appoint...
In this episode of Marketing Without Rules, Lewis Vandervalk sits down with John Dwyer, a direct response marketing expert from Australia who has spent decades helping businesses break free from price-based competition through creative incentive strategies.
John shares the legendary story of how he convinced Jerry Seinfeld to become the spokesperson for an Australian bank's "get a home loan, get a free vacation" c...
In this episode of Marketing Without Rules, Lewis Vandervalk sits down with Kendall Hines, co-founder and CEO of Clicki, who transformed his family's struggling lawn care business from 90 customers to over 2,000 customers and nearly $1 million in revenue within six years and then went on to start a software company changing the game for business referrals.
Kendall shares his journey from building his first software solutio...
In this episode of Marketing Without Rules, Lewis Vandervalk reconnects with Marc Mawhinney, a lifelong entrepreneur who has been helping coaches get more clients since 2014 and hosts the Natural Born Coaches Podcast with over 900 episodes.
Marc reveals his remarkable consistency strategy of sending daily emails for over 8 years without missing a single day, explaining why most entrepreneurs fail at email marketing by putting a...
In this episode of Marketing Without Rules, Lewis Vandervalk sits down with Kasim Aslam, serial entrepreneur who built and sold Solutions Eight (the world's #1 ranked Google Ads agency) for eight figures to a SoftBanc-backed company.
Kasim reveals why most service business owners struggle with hiring and retention, sharing his counterintuitive approach that peak performers care more about growth than compensation once finan...
In this episode of Marketing Without Rules, Lewis Vandervalk walks through the complete playbook for rapidly scaling a junk removal business, using his own success story with Integrity Junk Removal as the foundation.
Starting from zero in May 2021, Lewis and his partner Ryan grew their Fredericton, New Brunswick-based business to $15,000 per month within just four months, serving a population of only 80,000 people. Lewis breaks dow...
In this throwback episode of Marketing Without Rules, host Lewis Vandervalk sits down with Tommy Mello, founder of A1 Garage Door Service, who has built a remarkable home service empire spanning 15 states with 350 employees and is on pace to hit $300 million in revenue.
Tommy shares his unconventional journey from starting with limited capital in 2007 to developing a billion-dollar vision, emphasizing that recruiting is the foundat...
In this episode of Marketing Without Rules, host Lewis Vandervalk sits down with Darcy Cudmore, founder of RepuLinks, a boutique digital PR and SEO agency that has secured over 5,000 organic backlinks for clients since launch.
Darcy, a journalism graduate turned PR expert, reveals his proven strategies for landing high-authority backlinks from major publications like Forbes, USA Today, and CBS News without buying links. He demonstr...
In this episode of Marketing Without Rules, host Lewis Vandervalk interviews Kevin Hess, founder of Survivor Junk Removal and former standout team member at 1-800-GOT-JUNK. Kevin shares how he helped grow a franchise location from $800K to $9 million in revenue by transforming from a manager into a leader and developing his entire team as leaders.
He reveals the critical difference between managing processes and leading people,...
In this episode of Marketing Without Rules, host Lewis Vandervalk chats with Phil Risher, founder of Phlash Consulting, who shares the exact blueprint he used to scale a home service business from $3M to $5M in under two years.
Phil reveals how the original company achieved $3M in revenue with just 36 Google reviews by leveraging 100 B2B referral partners instead of relying on traditional marketing.
He breaks down his compl...
In this solo episode, host Lewis Vandervalk discusses how business owners can secure a prominent place in search results as AI transforms how people find local companies. With Google AI overviews, ChatGPT, and other AI tools now scanning the internet for signs that people are talking about your business, the old approach no longer works.
Lewis shares four specific strategies: getting detailed reviews that mention what you did and h...
In this episode of Marketing Without Rules, host Lewis Vandervalk interviews Zac Garside, President of Prolific Brand Design. They dive deep into the hunter mindset, creative marketing strategies and the biggest mistakes contractors make when trying to stand out.
Zac shares actionable insights on boosting email deliverability, crafting captivating campaigns that actually get replies, and building long-term relationships with you...
In this episode of Marketing Without Rules, host Lewis Vandervalk welcomes Chris Scoville, founder and CEO of Improvifi, to break down what they’d do to launch a home service business from scratch.
Using a fictional brand called “Generator King”, Lewis and Chris brainstorm creative marketing strategies, branding tactics and referral-based growth plans that any local service business owner can use.
They discuss the importanc...
What if every job you completed quietly brought in 3, 4, even 5 more without running ads or chasing cold leads?
In this free training, Marketing Without Rules host Lewis Vandervalk reveals the exact local marketing strategy that service pros are using to multiply their jobs using trust, visibility, and smart systems.
This week's episode is a special encore replay episode of a workshop Lewis hosted in June of 2025.
In t...
In this episode of Marketing Without Rules, host Lewis Vandervalk sits down with Mitch Smedley, owner of Smedley Plumbing and co-founder of Trade Wins, to unpack the real story behind what it takes to grow a trades business and why most owners stay stuck in the field longer than they should.
From turning a plumbing van into a go-kart and strapping a 12-foot skeleton to a service vehicle… to hiring a full-time videographer and...
In this episode of Marketing Without Rules, host Lewis Vandervalk sits down with Joseph Hughes from Contractor Dynamics to unpack the real reason most contractors fail at marketing and what to do instead. Sponsored by Blue Crocus Solutions, the conversation unpacks Joseph’s journey from struggling entrepreneur to a highly sought-after marketing educator in the roofing space.
Joseph reveals how his early failures shaped his approach,...
In this episode of Marketing Without Rules, host Lewis Vandervalk sits down with Adam Sand, roofing entrepreneur and founder of Roofing Business Partner to unpack what it really takes to build a service business that grows without depending on you.
Adam shares his journey from being an operator in a roofing company to founding the Roofing Business Partner, a consulting firm focused on helping roofing companies streamline operati...
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