Marketing Without Rules
Marketing Without Rules is your go-to podcast for breaking free from the confines of traditional marketing. Hosted by Lewis Vandervalk, this show throws out the rulebook and embraces creativity, boldness, and unconventional thinking. Each episode dives into the uncharted territory of marketing strategies that don’t follow the norm – and that’s exactly the point. From disruptive tactics to real-world examples, interviews with industry rebels, and off-the-wall ideas, the podcast is for anyone tired of playing it safe. Whether you're a marketer, entrepreneur, or business owner, tune in!
Episodes
In this episode of Marketing Without Rules, host Lewis Vandervalk is joined by Chris Weir, the founder of Spartan Junk Removal, one of Maryland’s fastest-growing junk removal companies. Chris shares his unique journey from summer jobs in junk removal to building a purpose-driven business rooted in strong core values and community connections.
They dive into the real-world challenges of running a local service business, including tea...
In this episode of 'Marketing Without Rules,' host Lewis Vandervalk welcomes back Barry Hartman, co-founder and CEO of 505-Junk, (a $6 million+ junk removal company) and founder of Bolt Accelerator.
They discuss the concept of 'vivid vision' in both personal and professional realms, emphasizing the importance of clearly defining future goals. Barry shares his journey of crafting a vivid vision, the iterations ov...
In this episode of 'Marketing Without Rules,' host Lewis Vandervalk engages in an enlightening conversation with Dan Platta, a blue collar dude who actually makes bookkeeping exciting. The discussion kicks off with Dan sharing his recent experience of being hacked on Facebook and the chaos that ensued. (don’t click sketchy links in messenger, people)
Dan explains the critical importance of bookkeeping for businesses, emphasizing tha...
In this episode of Marketing Without Rules, host Lewis Vandervalk interviews Chris Chisholm, Marketing Director of Allied Junk Partners (comprised of Fire Dogs, Joseph's Junk Removal, Lug Away, and Junk Bear)
Chris shares his journey from being a fireman to starting a junk removal business and eventually moving into marketing. He discusses the importance of building a strong brand, the efficacy of grassroots marketing efforts like ...
In this episode of Marketing Without Rules, host Lewis Vandervalk chats with Al Levi, known as the Seven Power Contractor. Al shares his expertise on simplifying and systematizing contracting businesses using a robust seven-part framework. These 'seven powers' include planning, operating, financial, marketing, sales, staffing, and leadership. By implementing these principles, contractors can turn their chaotic operations in...
In this episode of 'Marketing Without Rules,' host Lewis Vandervalk chats with James Hatfield, Chief Revenue Officer at Live Switch, about innovative strategies to grow home service businesses.
James reveals how leveraging Live Switch for virtual estimates can save time, increase closing rates, and extend service areas without needing to drive to every job site. He shares personal anecdotes from his days as a painting a...
In this episode of Marketing Without Rules, host Lewis Vandervalk welcomes Brandon Vaughn, a Guinness World Record holder and renowned entrepreneur, who has scaled multiple service businesses and inspired over 20,000 business owners.
They discuss Brandon's unique approach to differentiating his businesses through exceptional customer experiences and innovative marketing strategies. They delve into Brandon's treadmill jo...
In this episode of Marketing Without Rules, Lewis Vandervalk sits down with Matt Plapp, the CEO of America's Best Restaurants, to discuss innovative and out-of-the-box marketing strategies.
The conversation covers a wide range of topics such as the importance of creating entertaining content on social media, retention strategies for businesses, and the concept of 'aim and expect' versus 'hope and pray' in marketing. Matt shares ane...
In this episode of 'Marketing Without Rules', host Lewis Vandervalk welcomes seasoned AI consultant and digital strategist Jonathan Mast. Jonathan discusses how AI has revolutionized his ability to hyperfocus and achieve more, which led him to create 'White Beard Strategies.'
He shares his journey of leveraging AI to amplify his brand, grow his business, and build a community of 400,000 entrepreneurs learning about AI. Jonathan pro...
In this episode of 'Marketing Without Rules,' host Lewis Vandervalk sits down with seasoned keynote speaker, comedian, author, and digital storyteller Sebastian Rusk.
With over 15 years of experience in building online communities and founding the Podcast Launch Lab in 2016, Sebastian shares his insights on how podcasting can be a powerful tool for business growth and networking.
The conversation delves into the challenges and bene...
In this episode of 'Marketing Without Rules,' host Lewis Vandervalk welcomes social media and advertising expert Dennis Yu to discuss the innovative 'Dollar-A-Day' marketing strategy.
Sponsored by Blue Crocus Solutions, this insightful conversation explores how home service businesses can leverage simple one-minute videos and minimal advertising budgets to significantly boost their online presence and engagement.
Dennis shares acti...
In this episode of Marketing Without Rules, hosted by Lewis Vandervalk and sponsored by Blue Crocus Solutions, Lewis sits down with Dan, the owner of Dan's Holloway. Dan shares unique marketing strategies for his junk removal business—most notably, his consistent weekend donut deliveries to local furniture stores to nurture relationships and build a powerful referral network.
He breaks down the importance of business special...
In this episode of 'Marketing Without Rules', host Lewis Vandervalk speaks with James, the creator of the YacDaddy app that turns job site photos into cash through an innovative approach to content marketing. The show, sponsored by Blue Crocus Solutions, delves into how James transitioned from running a marketing agency to developing the YacDaddy app, which automates the process of creating SEO-optimized content and social media po...
In this episode of 'Marketing Without Rules,' host Lewis Vandervalk chats with Dallin Huso, the founder of a seven-figure pool cleaning business in Arizona. Sponsored by Blue Crocus Solutions, the show delves into Dallin's journey from hating college to creating a thriving home service company with no prior experience.
The conversation highlights Dallan's strategies for rapid business growth, including the vital role of power partn...
In this episode of Marketing Without Rules, host Louis Vander V talks with high-energy entrepreneur and business leader Lance Bachman, renowned for his 'build it to sell IT' philosophy.
Lance has successfully founded, scaled, and sold several businesses across various industries, generating over a hundred million dollars. The discussion delves into Lance's approach to marketing, the importance of leadership, systems...
In this engaging episode of 'Marketing Without Rules' hosted by Lewis Vandervalk, we explore the creative world of SEO and content marketing with Steven Schneider, co-founder and CEO of Trio SEO.
The discussion highlights Steven's journey from his initial business ventures to co-founding Trio SEO, a blog writing agency specializing in driving high-intent organic traffic for B2B brands. Steven shares valuable insights into the nuanc...
In this episode of 'Marketing Without Rules,' host Lewis Vandervalk interviews Dan Antonelli, the founder and CEO of Kick Charge Creative, a branding agency specializing in home service businesses.
Dan, with over 25 years of experience and more than 2,000 logos and brand identities to his name, shares his journey from manual lettering to becoming an authority in branding. He discusses the importance of a strong brand in...
In this episode of 'Marketing Without Rules', host Lewis Vandervalk chats with Matt McQuinn, co-owner of the agency Coldlytics, to explore how businesses can effectively use cold email to generate leads and scale.
The conversation dives into Matt's journey in starting Coldlytics, the challenges he faced, and the innovative solutions his company provides to automate and refine the cold email process. Key points include t...
In this episode of Marketing Without Rules, host Lewis Vandervalk speaks with Matt Diamante, the founder of Hey Tony, a marketing agency specialized in SEO and social media. With over a decade of experience and a vast Instagram following, Matt discusses his unique approach to creating engaging and actionable content.
The conversation covers several topics including effective backlink strategies, the future landscape of SEO, the pow...
In this episode of 'Marketing Without Rules,' host Lewis Vandervalk is joined by Adam Hummel of Grade A Haul-Away. Adam shares how he successfully grew his junk removal business using organic social media engagement and creative community involvement.
The discussion delves into Adam's unique marketing strategies, including frequently posting humorous content, leveraging local Facebook groups, and hosting charitable yard sales. He e...
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