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In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Kyle Scott, General Manager of High Growth Creators at Thinkific. Kyle discusses his background and the evolution from the influencer-driven creator economy to the emerging expert economy. He explains how experts can monetize their skills and the importance of personal branding. They also explore strategies for businesses using influencers in B2B marketing, measuring influencer campaign effectiveness, and the significance of balancing direct advertising with brand-building activities.
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