Marketing your Private Practice with Kathy C
Marketing Your Private Practice with Kathy C is the go-to podcast for dietitians, therapists, and service providers who want more clients without spending hours a day on social media. Hi, I’m Kathy Colaiacovo, a marketing strategist and business coach, and I believe marketing your private practice shouldn’t be so complicated ... or take hours a day. I’m not a dietitian and I don’t play one on TV :-) So I don’t teach what worked for me. I teach marketing strategies that have helped hundreds of private practice owners grow 5-, 6-, and even 7-figure businesses using the Thrive Marketing Method, a system built around the 4 Pillars of Marketing: Foundations, Messaging, Content, and Systems. ----- In each episode, you’ll get practical, step-by-step guidance to: • Book more consults and clients • Spend less time on marketing and get better results • Clarify your message so it connects and converts • Streamline your marketing with a consistent content plan • Build a sustainable practice and have time for your life outside of work ----- This isn’t recycled social media advice or course-selling strategies that only worked for someone else. This is real marketing - built for real private practice owners - and it works. Stop spinning your wheels and start marketing in a way that finally gets results. Hit play and learn what works to build a practice with more clients, more freedom, and more time for the people and things that matter to you. Then hit Follow so you don’t miss any of my weekly lessons to help you grow your private practice.
Episodes
If the marketing plan for your private practice or dietitian business that people keep saying works for them, but you're still not getting clients, the issue might not be how much you're doing - it's what kind of plan and system you have for doing your marketing that matters!
And that matters for folks who need to do just the required bare minimum or are ready to scale up with a full-blown marketing campaign.
The ans...
Are you seeing fewer client inquiries, missed appointments, or a quieter calendar this summer? Before you accept that it’s just the “summer slump,” and slow down yourself… this episode invites you to take a closer look at what’s really happening in your private practice and 3 simple steps to help with the slowdown when it is real.
In this episode, Kathy breaks down the truth behind the seasonal slowdown that therapists, dietitians,...
Is your marketing content actually doing its job of bringing in clients to your private practice? Ideal clients you want to work with?
In this episode, Kathy breaks down 3 essential elements that every piece of marketing content needs to include if you want it to connect with ideal clients and show up in search results.
If you’re writing blogs, updating your website, posting on social, or emailing your list and not seeing results, t...
Is your website actually pushing clients away?
Nicole Holovach was wondering the same thing when she booked a free marketing review with me.
Nicole is a dietitian in private practice who reached out for a second opinion on why she wasn’t booking as many consults and clients as she expected — even with a polished website and Google Ads running.
She thought it might be the site design.
It wasn’t.
She was told the problem was her nich...
Sometimes the best way to understand what’s not working in when marketing your private practice is to see how others have fixed it.
In this episode of Marketing Your Private Practice, Kathy shares three real-life messaging makeovers from a dietitian, a therapist and a coach - all service providers - who refined what they say and how they say it. These examples - from vague intros to clear, confident elevator pitches - show you ex...
If you've ever found yourself rambling through an intro, freezing on a consult call, or second-guessing what to say to people about “What you do,” … you're not alone.
Most service providers and private practice owners were never taught how to talk about their business in a way that connects with the audience and gets a yes.
In this episode, I’m sharing the 4 Core Marketing Messages that every business owner needs to have r...
Struggling to explain what you do … without rambling or watching eyes glaze over? Or worse! The dreaded questions back - "What is IT that you do????"
If that happens to you, stop and listen to this episode!
In this episode of the Marketing Your Private Practice podcast, I’m breaking down one of the most common problems I see with private practice owners and service providers: unclear messaging.
If you’ve ever over-explaine...
You can have a steady stream of clients, even from referrals, and still be invisible online - even from people who live in the same area. That’s the hidden trap many service providers fall into - and it’s exactly what we unpack in this special video edition of the podcast.
Kathy C sits down with Mary Beaton to conduct a live marketing review of Mary’s website and Google Business Profile. Mary runs a successful payroll service busine...
One of the biggest lies private practice owners tell themselves is, "I’m too busy to do marketing."
The hard truth?
When we actually track where the time goes, most of us are losing one to two hours a day on things we do not even realize are pulling us off track.
Most practice owners think they need more hours in the day to fix their marketing struggles, but the real issue is how invisible distractions are stealing the ...
Feeling drained by marketing that isn’t bringing in clients to your private practice? Marketing a private practice can feel exhausting, especially when it takes up hours of your week but isn’t filling your calendar.
If you’ve tried posting, webinars, email lists, or freebies and it still feels like nothing is working, this episode offers a clearer path forward.
You'll hear about 5 specific reasons why marketing often feels like...
If you are doing Random Acts of Marketing... then hit play right now!
Especially if you feel like you're constantly spinning your wheels trying to grow your practice. You're not alone, and you're definitely not stuck.
In this episode of Marketing Your Private Practice, I’m sharing the 7-step path I’ve used to help hundreds of dietitians, therapists, and other private practice owners move from struggling to thriving...
Attracting better-fit clients to your private practice doesn’t require more content or more consult calls. It starts with learning how to confidently say no when someone isn’t a good fit to work with you.
In this episode, Kathy expands on episode 144 when she shared why 4 words in an email had her immediately tell someone no and how you can ensure that you attract more dream clients to your practice. Whether you're a dietitian...
If you’ve ever felt like you’re not working with your "dream clients" and instead you have too many “drain clients” filling your calendar - this episode is a must-listen, especially for dietitians and therapists in private practice.
Kathy shares a real-life story that makes it crystal clear why sometimes a Hard No is the only option, and without ever talking to the potential client too.
In this case, it took just four word...
Marketing a book and marketing a private practice are very similar in many ways!
In this episode, Kathy Colaiacovo sits down with her client, Janice Dada, a registered dietitian and author of Intuitive Eating for Diabetes. They have been working together for the past year to create a marketing strategy to launch Janice’s book when it gets published on April 1st, 2025.
Kathy and Janice talked about some of the marketing strategies t...
In this special episode of Marketing Your Private Practice with Kathy C, we take a break from marketing strategies to spotlight an incredible cause - Big Brothers Big Sisters.
As part of the worldwide Podcasthon https://podcasthon.org/ Kathy shares her personal experience as a Big Sister and talks with Bethany Porter, the mentoring and volunteer coordinator for Big Brothers Big Sisters of Greater Halifax.
Kathy opens up about what ...
Are you spending too much time on marketing but not seeing results? The reason many private practice owners get overwhelmed with ALL the marketing is because they lack structure doing this work which leads to wasted time, frustration, and inconsistent results.
In this episode, Kathy C shares 5 must-have systems (ALL ARE FREE!) that every practice owner or service provider needs to help you get organized, work more efficiently, and ...
Struggling with low email open rates? Wondering if your newsletters are even worth the effort? If you’re putting time into newsletters but not seeing results, this episode is a must-listen.
Kathy shares why email remains one of the most powerful marketing tools for private practice owners and how small changes can lead to big improvements in engagement. She shares a surprising truth about email visibility and why even unopened email...
Your website should be working for you, not against you. If visitors aren’t booking consults, there’s a reason… and it’s usually messaging, SEO, or calls-to-action that aren’t doing their job. Things that are easy to fix!
In this episode, I did a free marketing review with Cary Cuevas, a registered dietitian and nonprofit business owner, who was struggling to turn website visitors into clients. She built her site years ago and made ...
Are you posting content regularly but still struggling to get clients? You’re not alone. Many private practice owners spend hours creating content for marketing, only to see little to no return. The problem? You're posting in the wrong places.
In this episode of Marketing Your Private Practice, Kathy C breaks down why posting content only on social media will leave you burnt out and overwhelmed from marketing your practice or b...
Does marketing your private practice or business feel like a never-ending task that drains your time and energy?
If that’s you, be sure to listen to this episode of Marketing Your Private Practice and learn why more content doesn’t equal more clients and discover the best content marketing strategy to help you attract more clients and stop wasting time.
In this episode, you’ll learn a smarter, simpler content marketing strategy de...
Popular Podcasts
Joyce Sapp, 76; Bryan Herrera, 16; and Laurance Webb, 32—three Miami residents whose lives were stolen in brutal, unsolved homicides. Cold Case Files: Miami follows award‑winning radio host and City of Miami Police reserve officer Enrique Santos as he partners with the department’s Cold Case Homicide Unit, determined family members, and the advocates who spend their lives fighting for justice for the victims who can no longer fight for themselves.
The latest news in 4 minutes updated every hour, every day.
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
The Clay Travis and Buck Sexton Show. Clay Travis and Buck Sexton tackle the biggest stories in news, politics and current events with intelligence and humor. From the border crisis, to the madness of cancel culture and far-left missteps, Clay and Buck guide listeners through the latest headlines and hot topics with fun and entertaining conversations and opinions.
The World's Most Dangerous Morning Show, The Breakfast Club, With DJ Envy And Charlamagne Tha God!