I am sure everyone's read that Hubspot article on how to create an Ideal Customer Profile. If you're like me, you've also wondered to yourself how on this planet you are going to get all that information, and does it really work? Well, I don't like the HubSpot way of doing it, but I can tell you one thing about figuring out your ICA, it sure helps once you understand how to use it in your communication and marketing. In this episode, I'll share an excerpt from my ICA, for your inspiration. So tune in now.
If you're an agency owner or freelancer who's hungry for growth, join the Agency Growth Accelerators Facebook Group. You can find us at www.piyush.digital/group. See you there!
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