May 21, 2025 • 33 mins
Enjoying the Show? Share Your Experience!
In this episode of MarketPulse: Pros and Pioneers, we welcome the dynamic and insightful Hayley Meakes, a marketer, mindset coach, and award-winning speaker with over two decades of experience. As the founder of Gain Momentum Marketing, Hayley has worked with global brands, created transformative workshops like the One Page Marketing Plan, and won four national awards for effective marketing on a small budget.
Hayley’s journey from Inland Revenue to marketing, through missionary school adventures, and finally to becoming a global marketing leader, is both fascinating and inspiring. She shares her perspective on bridging the gap between clients and agencies, why simplicity and clarity in marketing are game-changers, and how mindset coaching has helped business leaders unlock their potential.
In this episode, you’ll learn why knowing your niche is more critical than ever, how to make a big impact with a small budget, and the value of focusing on positivity and self-belief. Hayley’s unique BASICS growth mindset model and her compelling personal stories offer valuable insights for entrepreneurs, marketers, and mindset enthusiasts alike.
Don’t miss Hayley’s reflections on resilience, her grandpa’s life-changing rules, and why celebrating little wins can lead to big breakthroughs.
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Show Links
LinkedIn: https://www.linkedin.com/in/hayley-meakes-grigor-4ba7375/
Website: https://www.gainmomentum.marketing/
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Paul (00:00):
Welcome back for another episode of MarketPulse Pros and
(00:02):
Pioneers.
I'm Paul, your host, and thisweek I'd love to welcome Hayley
Meakes.
Hayley, welcome to the show.
Hayley (00:09):
Thank you for having me.
Paul (00:10):
It's great to have you along.
For those of you who don't knowHaley, she's an award winning
marketer, speaker, and mindsetcoach.
She's got over 20 years ofexperience.
So she's the founder of GainMomentum Marketing, and she's
worked with global brands andwon four national awards for
effective marketing on a smallbudget, and I'm sure that's
(00:30):
something that everybody who'slistening to this show is
interested in, 2025.
Hayley also hosts the SnipBitpodcast and has been named one
of the top mindset coaches inthe world by the Coach
Foundation.
And she's known for her one pagemarketing workshop which helps
bridge the gap between clientsand agencies through clear and
actionable marketing strategies.
(00:52):
And I like that because there's,there always seems to be a step,
doesn't there Hayley, between, Ifind you interesting but I'm not
sure if I want to work with you.
And let's do some more detailedwork together.
Cause it's a big financial step.
It's a big budgeting step.
And that feels like a smart sortof common ground between a new
client and yourself, right?
(01:12):
That way you got started withit.
Hayley (01:14):
I think what the way it happened is that I was doing a
lot of brand and marketingtraining and I'd get people come
up to me at the end who wantedto have a go at agencies and
they'd say to me I've paid thisagency all of this money and
they haven't delivered on what Iwanted.
So I said to them, okay, that'svery interesting and I'm not
(01:35):
here to critique an agency orany agency, quite frankly.
I said, what did you give theagency to work with?
You know, what was your brief?
What was kind of, you know, thebackground to what you were
trying to achieve?
You know, were there KPIs?
You know, did you have somethingthat you were looking to get to?
And often what I found was theydidn't have an idea themselves
(01:58):
and they expected the agency tobe a mind reader.
Yeah.
And it's very, very difficultbecause I've always worked on
the basis of garbage in isgarbage out.
You know, you cannot expect, Imean the agency's got a lot of
skills, they've got a lot ofexperience, but they still need
that input from the client.
So the one page marketing planreally was to help clients to
(02:20):
understand the most importantthing about marketing and people
are going to hate me for this.
Marketing isn't rocket science.
It really isn't.
All it is, is about having aprocess and following a plan.
So the idea of being able togive them a plan, which that
they could then work onthemselves, they could come up
(02:41):
with the ideas themselves, andthen present it to the agency,
we knew that they'd be so muchfurther down the line.
And then they could look at itand it would almost be like a
contract that says, you know,I've said this, this is who my
ideal client is, this is my keymessaging, this is my channels.
So there was something that theagency could actually sort of
get to grips with and reallywork with.
(03:03):
So it was the best of bothworlds as far as I was
concerned.
Paul (03:08):
Amazing.
I love that idea.
I love that idea.
And it does, it's, very much a.
It borrows what I do withpartnerships, from, a business
perspective, right?
Like why make life hard for theother person?
If you want to partner withsomeone and you want to be
effective at near bound, leaddriving, you've got to make life
easy for people.
Same goes for your clients.
You wouldn't give your client aproposal and expect them to
(03:31):
imply their own ROI, right?
You wouldn't let them calculatethat themselves.
You'd put that number front andforemost, we're going to, we're
going to make you this amount ofmoney, we think by doing these
things.
We'll.
It makes sense, why wouldn't youas a client want to accelerate
what they're doing and give theman advantage, make it easy for
your marketing agency?
how
Hayley (03:53):
also the agency should be an extension of your team.
So you should be all working onthe same page.
It shouldn't be.
Client versus agency, it shouldbe client AND agency.
Paul (04:06):
I agree.
And I think that goes for a lotof partnerships, in the business
land.
It becomes too much about, I'vegiven you a lot of money this
month and what have you shown mein return?
the money is great, but likethat's part of the, reciprocity.
It needs to be a two way bridge.
Hayley, why did you get startedin marketing?
What led to that path?
Hayley (04:28):
Well, I had a bit of a strange one, I'm not going to
lie.
I was the classic teenager atschool who did A levels cause
that was what was expected.
And got to the age of 18 andthought, I don't know what I
want to do.
I knew I wanted to earn money.
That was a fundamental driver,but I didn't want to go and
(04:49):
spend three years at uni doingsomething, that I had no
interest in the end, and Ididn't want to get into debt I
was probably a little bit riskaverse at this stage, So I
remember having a conversationwith my mum, and she said"well,
if you want to still live inthis house, you have to get a
job." So I was like Oh, okay,Rubbish! So I ended up, don't
(05:11):
hate me you've got to promise,you won't hate me.
But I ended up working for theInland Revenue for two years.
I know, I know.
Paul (05:20):
There's a
Hayley (05:21):
Wow, it's something, I tell you.
So, and I remember there was oneday I literally, I walked up to
the front door of the officesand I thought, And I looked up
and it was a really nasty greyday and I thought, if this is
the world of work, I want to goback to school.
This is awful.
I felt like the worst.
(05:41):
I was so out of place.
It was just not my thing.
I'm a creative person and thiswasn't a creative world.
You know, and there are peoplethere who were proud of the fact
they'd been there 30 years.
And I was thinking, oh mygoodness, You know, I considered
it a personal shame, I'd gotthere nearly two, you know,
thinking, oh, I've got to dosomething else.
(06:02):
So, a friend of mine hadmentioned that he'd joined a
missionary school, and he said,it's brilliant, H, you'll love
it.
He said, we get to, you know, Weget to do all of this great
stuff of learning, and then wego all around the world helping
people.
And I said, that sounds reallyfun, right?
I said, as I'm imagining myself,you know, as a sort of like, a
(06:24):
modern day Mother Teresa, goinground, you know, helping the
sick, and, you know, feeding thepoor, and all kinds of stuff.
And, well, I ended up, afterfour months, of living a very
sort of sheltered life i mean itwas a great place but again i
was the wrong fit for it So, Iended up spending two months in
(06:44):
Albania, working in orphanages,working with old people,
delivering Bibles, all kinds ofstuff and then two months in
Copenhagen working with drugaddicts, alcoholics and
prostitutes.
And I remember thinking, Thishas been fun, but it's not
(07:06):
really me either.
So, by the time I came home, mydad decided to put his foot
down, and he said, all goodgirls should become PAs.
That was his method in life.
And there was a school inLondon, and he said, I'll send
you to this school, Lucy ClaytonSchool of, you know, it was like
proper old school.
(07:26):
And I said, no, no, no, Don'tpay for the school, pay for me
to go to the local college andI'll do the same sort of course.
Just to get, you know, to getthem off my back really.
So, I did a businessadministration course.
And, I did alright, you know, itwas one of those things.
And I decided I didn't know whattype of business I wanted to be
(07:49):
in, so I'd go around temping.
And I ended up in an advertisingagency.
And it was like the light wenton.
And I was like, this is where Iwant to be.
This is where I want to be.
I love this world.
You know, it was crazy, and itwas manic, and there were loads
of clients, and there's, youknow, Ordering couriers and
(08:10):
doing this and getting creativeproofs and I, this was like my
world.
This was such fun.
So I realized I could do amarketing degree in the evening,
which I did.
And then I joined full time foran educational marketing agency.
And within four years, I'd gonefrom sort of junior secretary to
(08:31):
senior account manager, theaccount director.
So.
I just fell in love with thatworld.
I fell in love with marketingand I fell in love with the fact
that, you know, marketing canmake a real difference.
Paul (08:44):
It's amazing the amount of guests that we get on the show
that anyone who ends up inmarketing, it seems that like
we're drawn to it, but not onpurpose.
We just find ourselves here.
And once we're there, really, Istill don't class myself as a
marketer, right?
It's what I do.
It's part of, it's very much apart of what I do.
not a, traditional marketer assuch, but there's a lot of
(09:07):
marketing elements to what I do.
And I find that, I'm actuallyreally passionate about being
curious about what makes peopletick.
Why?
Why would you buy that thingfrom that advert?
Or why would this change ofwording make a difference to
what bonds you with this clientor this customer?
And I find that there's a lot ofpeople, generally what I see
(09:29):
with people is that there's aunderlining tone that they were
doing in their previous jobs Butthey just weren't doing enough
of it in the previous jobs.
And I suspect it's something todo with people for yourself as
well, right?
and that's the connection to thenext stage of your journey
Hayley (09:46):
That is a brilliant summation, actually.
I, I think it's a combination ofthree things.
It's a combination of a genuinelove of people.
A sense of psychology.
I love the concept of psychologyand understanding how people
think and how people's brainworks and why two people can go
through the same experience andone of them can thrive and one
(10:07):
of them can be knocked apart byit.
And also, I'm just nosy.
I think that's probably it.
It's all of those three thingskind of in a nutshell.
And, you know, I consider my,you know, I haven't had the
perfect life but i have I'vebeen very, very fortunate with
the people that have been aroundme.
(10:27):
And, I just think, you know,positivity, breathe positivity,
looking for the best in things,and understanding people is just
such a It's such a privilege todo what we do.
Paul (10:42):
is, and I think it's one of the few rules out there where
you get to see an immediateimpact to the things that you do
and change as a result of thoselearnings.
So you get to do the fullcircle.
Whereas a lot of people get tosee one side or the other as a
marketer, you get to make thelearnings on one side.
Implement new ideas on the nextside, and you almost get to just
(11:03):
play, on a daily basis, to anextent, right?
On somebody else's money a lotof the time, which is
fascinating.
and I, so I do a lot of kind oftest and learn on my own stuff,
so that I can implement thingsfor customers.
That kind of brings me back tothat kind of, there's a big
undertone in your bio therearound doing.
More with less, in terms ofclient spend.
(11:25):
And you said it yourself, right?
Marketing is not rocket science.
So walk us through your thoughtsthen on the difference between
working with a small budget anda large budget for marketing and
why you don't need a largebudget.
Hayley (11:39):
I think, you know, when I first started out in
marketing, you did need a largebudget.
You did.
You know, if you look at the waythat, that marketing has gone
over the, over the ages, youknow, the first sort of
marketing was all about, youknow, direct mail and
advertising, and, and it hadn'tchanged for about 500 years.
(12:00):
And then all of a sudden,Content marketing, you know, the
social media, the internet, allof these things basically turned
the industry on its head.
And so many people now arecompeting against the big boys
because they understand how theycan harness and create their own
(12:22):
audience and create their owntribe using content marketing
and through that social media.
And I think that's the bigdifference, because previously
you'd have to have such a bigbudget for the media spend
alone.
And, you know, the print budgetwas huge, that, you know, it was
very hard.
Everything you were doing waspushing out.
(12:43):
And now, the whole point ofmarketing is about pulling and
attracting your tribe.
Paul (12:48):
Yeah, I like that.
I like that.
And I think that anybody who'sgot a clear proposition that
they can articulate in a waythat makes sense.
And emotionally connect themwith their clients or their
potential clients.
Once upon a time your businesshad to be local.
You had to market in the localarea.
(13:10):
And it struck me a while back,in the two years since I started
travelling, I've never evenconsidered trying to find
clients in my local area.
I don't need to because myaudience, my network is pretty
global.
I've got clients in NorthAmerica, in South Africa, all
across Europe.
and I've got several in the UKas well, but none of them are
local to me apart from one,which is very nice because we
(13:31):
get to go for a coffee now andagain.
It's lovely.
and I guess that means that thepotential target market for a
lot of now is also global,right?
It's, impacted on everyone.
Hayley (13:45):
And I think that's really important.
I think, you know, technologyhas meant that, you know, that
we're today, we're not in thesame town.
We're able to communicate, we'reable to see each other face to
face, we're able to have thisdialogue and this conversation
without physically being in thesame room.
And that's how things haveevolved, you know.
(14:06):
The number of people who come tome and I say, Who's your target
audience?
And they go, Everyone.
And it's like, Oh, please, comeon.
You know, that used to be thecase.
It used to be like this.
Let's hit as much stuff againstthe wall and see what sticks.
Nowadays, you have to know yourniche.
You have to know your, yourpeople, if you like, because
that's who you're going, you'regoing to, to, to draw into your
(14:28):
business.
Paul (14:30):
And I think you need to know them in more detail than
ever.
I, think, that, that customerresearch, there is so much
customer research that'savailable.
It almost floods you and you'vegot to be able to siphon off the
stuff that's irrelevant or notas niche as you need it to be.
I was talking to a guy the otherday who was trying to figure out
what films his customers like towatch.
(14:50):
And I'm like, that is just suchan insane level of detail to go
to.
for a small business, like onceupon a time, you'd get customer
focus groups for your bigretailers and things like that,
and they'd horn down on thosethings.
But for a small business ownerto be looking at those things,
that's an amazing leap.
At what point did you decide tobecome a mindset coach?
Hayley (15:10):
It's a really interesting, it's many years ago
I had a car accident, I mean atthe very beginning of my, my
marketing journey and I rememberbeing told I'd never walk again.
You know, I remember theparamedics saying to my mum, we
don't know how she's got the caralive.
It was just one of those thingsI got hit head on.
(15:33):
And I was in a Renault 5, whichis, is like an inferior version
to a Fiat 500 for people in the2020 time And essentially, it's
like a tin can.
And the engine literally camethrough the car and came through
my leg, essentially, and my legjust, you know, had to be
rebuilt.
(15:54):
And I remember them saying,You're never going to be able to
walk again.
You're never going to be able torun.
You're never going to be able tokick box, cause I was training
for a competition at the time.
You're never going to be able toski, and you're never going to
bungee jump.
So the last one I, I'm not goingto lie, I wasn't that bothered
about the bungee jumping.
But I was just like, you know,my life at the time was fitness
(16:17):
and everything else.
And I remember, I was like 8weeks later, handing back my
crutches and walking out ofthere.
After all of this, all of thisnegativity, you're never going
to do this, you're never goingto do that.
in 2010, I ran the LondonMarathon, and I still, I mean,
(16:38):
obviously I don't compete atkickboxing, but I can still
kickbox, and I can still box.
I have skied once, really badly,but I just didn't enjoy it.
It wasn't that I couldn't do it,I just didn't particularly enjoy
it.
And it's like And I thought whatI did was quite normal.
I thought, you know, you have aproblem, you, you, you, you
(16:59):
apply your, your mindset skillsto that problem and then you
carry on.
And then I remember when Istarted my speaker training,
cause I wanted to be able tospeak on marketing and, and
business, they were like wowedby this story and they said,
well, Explain to me how you'vedone that, and I ended up
creating my own mindset modelcalled Basics, and, you know, it
(17:24):
was very important to me, andthey said, well, where does this
come from?
And, I come from a single parentfamily.
my mum suffered with bipolar, soI had the huge blessing of
spending a lot of time with mygrandparents, and my granddad
had been, in World War II.
(17:44):
And he's been in Burma in WorldWar II.
And, my granddad was Tottenhamborn and bred, literally.
I mean, and so he'd never reallybeen out of London.
And when he found out, you know,that he, that everyone was being
enlisted, he was like, I want tobe part of this, you know, I
want to serve my country.
and in those days, what they didwas they put you together with
(18:07):
your community and your friends,you know, so you were a troop
and they said that that's howyou bonded better.
And Grandpa ended up in Burma.
Now for someone who's neverreally been outside London, that
was like Can you imagine theculture shock of that?
Of never knowing that Are yougoing to come home again?
Are you going to see your lovedones again?
(18:28):
You know, it must have beenhorrific.
Anyway, somewhere in the fiveyears that he was out there due
due to a paperwork mix up inLondon, Grandpa was transferred
to another troop.
And I remember saying to him,well, how was that, Grandpa?
And he went, well, I was a bitannoyed at the time, Mum.
I won't use the exact words youused.
(18:49):
But he was annoyed.
but he later found out that thispaperwork mix up had saved his
life.
Because his original troop hadbeen ambushed and killed.
And so this led to Grandpa'sthree rules for life.
You know, bearing in mind wespent so much time with him, I,
I picked up, I paid attention.
(19:11):
And the first one, mostimportant one, is to live every
day as your best day, for thepeople that didn't get to come
home.
So, every day, I wake up with anattitude of gratitude, and I
think about the positives, youknow?
And some days, it's just thatI've woken up.
You don't have to have, like,massive reasons.
(19:32):
It doesn't have to be earthshattering.
You know, it can just be, youknow, I'm just grateful I can
get out of my bed today.
You know, I can walk, I can walkto my bathroom, I can walk to my
kitchen.
You know, they were telling me Icouldn't do these things, you
know.
The second thing is to faceeverything that happens to you,
again, with this attitude ofpositivity.
(19:54):
Because what you think is meantfor your business Your poor
health or your, your, yourdetriment can also be for your
benefit.
It's like with grandpa, hemoving the troops saved his
life, you know, so you neverknow what's happening and what's
around the corner and you canlook at it and go, Oh my
goodness, your car accident wasbad.
(20:15):
But the resilience that it gaveme and the lessons that it
taught me, I, I, I couldn't havewished for more.
And to be honest, I don't sufferfrom any of my injuries.
You know, I really am veryfortunate, very fortunate
indeed.
And the third thing, and Grandpawould say that this is the most
(20:35):
important one.
You can support any footballteam you like, as long as it's
Tottenham Hotspur.
And if that doesn't teach
Paul (20:43):
Yep.
Hayley (20:43):
you resilience and positive mindset, I don't know
what does, you know?
And so I had this
Paul (20:49):
certainly does this year.
I can see.
Hayley (20:51):
Oh gosh, tell me about it.
Still have faith in Anne's,don't you worry, still have
faith.
so I had this one side of myfamily and then the other side
of my family.
You know, my uncle was anamateur athlete who suddenly
became Olympic champion.
So he came from a single parenthome, in a council house in
(21:16):
London, and he became Olympicchampion.
Olympic, World, Commonwealth andEuropean Champion.
And it just proves that if youput your mind to it, if you, if
you work hard and you applyyourself and, and, you know,
you're really focused on yourdreams, you can achieve whatever
you want,
Paul (21:35):
I think it's probably about how you choose to
experience things, right?
Like yeah, you can go throughlike the problem I have with a
lot of people that I speak to isthat they're stuck in a victim
mentality and that's not theirfold But it is really hard for
them to get out of, and I reallystruggle to deal with people who
(21:56):
are victim mentality, and, whenyou start talking to people
about, you can choose toexperience this in a different
way, people who are stuck in avictim mentality can't, because
they just can't see past wherethey're at, and people who've
already made that leap, who'vetransformed their mindset,
they're in the growth mindset,scarcity, whatever that looks
(22:18):
like for them.
They can see the importance ofwhat that sentence means for
people.
how did that, growing up aroundall of that, there's a
phenomenal kind of psychologicalbackground that you've got
there, and lots of lessons andexperience to draw on.
(22:40):
and I can imagine, we've talkedalready, it made you very
curious about what makes peopletick.
What was the, clinching momentwhere you thought, Do I can go
and do this.
Hayley (22:51):
I think when you look at it and There's a lot of things
that you can focus on.
It's like, recently my husbandgot a new car.
I mean, I'm not saying Mr.
Boasty got a new car.
I've never heard of it.
I'm not a car person.
But everywhere I go now, I seethis car.
(23:12):
Okay, same color, his car.
Now, I don't know whether Inever noticed those cars before.
Or the fact was those cardsweren't important to me because
they weren't on my radar.
And I think the issue that I'velearned above all is what you
focus on is, is what you seemore of.
(23:34):
So if your focus is onpositivity, if your focus is on
gratitude, if your focus is on,you know, looking for the silver
lining, if you like, then you'llsee more If your focus is on
what's gone wrong, if your focusis on how hard your life is,
you'll see more of that.
And I think it's very simple.
(23:56):
It's just about turning thedial.
And sometimes it's going tostart by feeling really weird.
But you almost have to, to kindof think of great things to be,
be thankful for and start thatpositive process as part of the
mindset.
And so, you know, with basics,the first thing is believe in
(24:16):
yourself.
You know, acquire your powerteam.
Make sure you've got the rightpeople around you.
Make sure you've got those,those radiators and not those
drains.
You know, have a strategy forsuccess.
People, you know, you look atall the great people who've
achieved in the world.
They've all got a plan.
They've surrounded themselves bythe right people and they've got
(24:38):
a plan.
You know, invest in yourself.
Whether that is timing, time on,on getting yourself right.
Now for some people that mightbe overcoming.
Things that have happened intheir past.
It might be learning new skills.
It might be, you know, takingthemselves to the next level,
but actually taking the time inthemselves.
(24:59):
And the other thing is, it'sabout carry on, carrying on,
carrying on.
If you like, you know, sometimeswe quit just before we get to,
to the optimum moment.
And there's a book by SharonLecter called, 3 Feet From Gold
and it talked about the goldmining people in America.
And they said so many of themgave up just before they were
(25:22):
about to reach the bigbreakthrough.
And it's about having the senseof knowing when is it time to
quit because there is no futurein this.
And when is it, come on, it justneeds another push, another
piece of effort.
And the final one is aboutsmashing it out of the park.
Celebrating little successes,you know, thinking about those
little wins.
(25:43):
What are your little wins?
You know, every day you can havelittle wins, you know?
I mean, I've nearly been 11months without a cigarette.
And it started off cabinet indays and I was thinking I'm
going to do another day andanother day and not thinking I'm
never going to have one againbut literally being grateful for
the fact that oh you know I'velooked up now I've done this for
(26:07):
a week this has happened oh lookand now you know and focusing
and going here that's great I'vesaved this amount of money now
what am I going to So I thinkit's about It's just about
little steps and I think toooften people, it's like with new
year, every new year people tryand change their life by
implementing a thousandresolutions as opposed to saying
(26:30):
okay what's the one thing that Iwant to achieve and how can I
break that down so it'smanageable and it's sustainable.
Paul (26:38):
I think that's fair.
I, I released a video.
obviously this is going out,this is going to be going out on
Easter, which is a weird time tobe talking New Year's
resolutions.
But I released a video yesterdaywhere I said exactly the same
thing.
I'm a big fan.
Disbeliever in New Year'sresolutions for the sake of New
Year's resolutions, right?
I believe that every day shouldbe an opportunity to try
(27:01):
something new, and it shouldn'tboil down to New Year's Day.
You shouldn't be waiting forJanuary the 1st to make those
decisions.
This should be something thatyou think about, analyse, and
decide on any day, any week ofthe year, and if you're not
sure, If things aren't brokenfor you, don't change them.
I see so many people making newbusiness resolutions for January
(27:23):
the 1st and actually they'realready pretty successful and
they don't need a businessresolution.
They just need to keep doingwhat they're doing and just keep
believing in what they're doingand the clients that they have
and just do more of it or do itbetter or tweak it slightly.
It doesn't need a new year'sresolution.
We're coming to the end of thehalf hour now.
I could probably talk foranother hour or two with you on
(27:43):
all of these topics.
I've really enjoyed this.
It's been nice to chat
Hayley (27:45):
Oh thank you.
Paul (27:47):
We talk about you being a mindset coach.
Who are your, all your idealclients out there and what are
they, thinking right now that,that might lead them to your
door?
Hayley (27:56):
The biggest, the biggest thing that we find is there's a
lot of people out there whoReally, they need a combination
of things.
They're probably a businessowner and they've been
relatively successful.
But they're spending too muchtime working in their business
and not on their business.
(28:19):
And they're dropping the ballsin other areas of their life.
They need, they need to haveaccountability.
They need to be, feel thatthey've got a safe space to
upskill, to share successes,share challenges, and to feel
that supportive community, butmost of all, to have that
accountability.
(28:40):
So they want to be able to, tohave almost like that virtual
board.
So for them, it's about, youknow, surrounding themselves
with people who've been there,done that.
And that's one of the thingsthat we really love to do, is to
surround them with other reallygood people.
And so that they can then taketheir business to that, scale it
(29:01):
up and take it to that nextlevel.
Paul (29:05):
Fantastic.
And if people are listeningalong here and they've enjoyed
the story, the background, maybeit resonates with their own
story and why they're where theyare, how can they reach out and
find out more about either, gainmomentum marketing or the
mindset coaching?
Hayley (29:19):
Well, do you know what, probably the best thing is
LinkedIn.
I am the only me on LinkedIn.
Can you believe it?
There's only one Hayley Meakeson LinkedIn.
So, please, please connect.
It would be great to connect.
Send me a little note and then,we'll start the journey.
Paul (29:36):
I once did an experiment in search for Paul Banks on the
internet and, there's a lot ofus, there's a lot of us out
there.
I connected with quite a lot ofPaul Banks on Facebook.
It was a weird thing that I did,but I really enjoyed it and it's
still, it's quite a fun story totell.
So I've got a friend out inSouth Africa who is, a rapper.
I've got a friend out in Texasin America who's a music
(29:57):
producer and I put themtogether.
I've got a friend not far fromme who lives in my hometown with
the same name, but there aretens of thousands of Paul
Bankses out there.
Thankfully, I'm the only onethat posts anything of any
substance on LinkedIn.
So I've managed to get to numberone ratings on LinkedIn.
That's,
Hayley (30:13):
I love that.
I absolutely love that.
And I, I love the, I love thefact of, of, of the, the six
degrees of separation, right?
So we're all connected to anyoneelse in the world by six
degrees, or six connections.
And so I realized the other dayI'm actually connected to Donald
Trump in lesson six.
(30:35):
Whether that's a good thing or abad thing, people can decide,
but I was quite, I was quiteimpressed by it, you know, if
nothing
Paul (30:41):
Yeah, it's the power of network, it's the power of
network and if you, if you canshare your story and share a bit
of you that, that connects youwith other people and you mix
them with other good networkerswho can do the same, then
there's a real power to be hard.
I'm a big believer innetworking, huge believer in it.
thank you very much for comingalong today Hayley, for being a
lovely guest on the show.
Hayley (31:02):
Oh, thank
Paul (31:03):
you.
at home for coming along and,listening to us or watching the
video and I look forward toseeing you next week for another
episode.
Bye bye.
Hayley (31:11):
Bye.
Welcome back for another episode of MarketPulse Pros and
(00:02):
Pioneers.
I'm Paul, your host, and thisweek I'd love to welcome Hayley
Meakes.
Hayley, welcome to the show.
Hayley (00:09):
Thank you for having me.
Paul (00:10):
It's great to have you along.
For those of you who don't knowHaley, she's an award winning
marketer, speaker, and mindsetcoach.
She's got over 20 years ofexperience.
So she's the founder of GainMomentum Marketing, and she's
worked with global brands andwon four national awards for
effective marketing on a smallbudget, and I'm sure that's
(00:30):
something that everybody who'slistening to this show is
interested in, 2025.
Hayley also hosts the SnipBitpodcast and has been named one
of the top mindset coaches inthe world by the Coach
Foundation.
And she's known for her one pagemarketing workshop which helps
bridge the gap between clientsand agencies through clear and
actionable marketing strategies.
(00:52):
And I like that because there's,there always seems to be a step,
doesn't there Hayley, between, Ifind you interesting but I'm not
sure if I want to work with you.
And let's do some more detailedwork together.
Cause it's a big financial step.
It's a big budgeting step.
And that feels like a smart sortof common ground between a new
client and yourself, right?
(01:12):
That way you got started withit.
Hayley (01:14):
I think what the way it happened is that I was doing a
lot of brand and marketingtraining and I'd get people come
up to me at the end who wantedto have a go at agencies and
they'd say to me I've paid thisagency all of this money and
they haven't delivered on what Iwanted.
So I said to them, okay, that'svery interesting and I'm not
(01:35):
here to critique an agency orany agency, quite frankly.
I said, what did you give theagency to work with?
You know, what was your brief?
What was kind of, you know, thebackground to what you were
trying to achieve?
You know, were there KPIs?
You know, did you have somethingthat you were looking to get to?
And often what I found was theydidn't have an idea themselves
(01:58):
and they expected the agency tobe a mind reader.
Yeah.
And it's very, very difficultbecause I've always worked on
the basis of garbage in isgarbage out.
You know, you cannot expect, Imean the agency's got a lot of
skills, they've got a lot ofexperience, but they still need
that input from the client.
So the one page marketing planreally was to help clients to
(02:20):
understand the most importantthing about marketing and people
are going to hate me for this.
Marketing isn't rocket science.
It really isn't.
All it is, is about having aprocess and following a plan.
So the idea of being able togive them a plan, which that
they could then work onthemselves, they could come up
(02:41):
with the ideas themselves, andthen present it to the agency,
we knew that they'd be so muchfurther down the line.
And then they could look at itand it would almost be like a
contract that says, you know,I've said this, this is who my
ideal client is, this is my keymessaging, this is my channels.
So there was something that theagency could actually sort of
get to grips with and reallywork with.
(03:03):
So it was the best of bothworlds as far as I was
concerned.
Paul (03:08):
Amazing.
I love that idea.
I love that idea.
And it does, it's, very much a.
It borrows what I do withpartnerships, from, a business
perspective, right?
Like why make life hard for theother person?
If you want to partner withsomeone and you want to be
effective at near bound, leaddriving, you've got to make life
easy for people.
Same goes for your clients.
You wouldn't give your client aproposal and expect them to
(03:31):
imply their own ROI, right?
You wouldn't let them calculatethat themselves.
You'd put that number front andforemost, we're going to, we're
going to make you this amount ofmoney, we think by doing these
things.
We'll.
It makes sense, why wouldn't youas a client want to accelerate
what they're doing and give theman advantage, make it easy for
your marketing agency?
how
Hayley (03:53):
also the agency should be an extension of your team.
So you should be all working onthe same page.
It shouldn't be.
Client versus agency, it shouldbe client AND agency.
Paul (04:06):
I agree.
And I think that goes for a lotof partnerships, in the business
land.
It becomes too much about, I'vegiven you a lot of money this
month and what have you shown mein return?
the money is great, but likethat's part of the, reciprocity.
It needs to be a two way bridge.
Hayley, why did you get startedin marketing?
What led to that path?
Hayley (04:28):
Well, I had a bit of a strange one, I'm not going to
lie.
I was the classic teenager atschool who did A levels cause
that was what was expected.
And got to the age of 18 andthought, I don't know what I
want to do.
I knew I wanted to earn money.
That was a fundamental driver,but I didn't want to go and
(04:49):
spend three years at uni doingsomething, that I had no
interest in the end, and Ididn't want to get into debt I
was probably a little bit riskaverse at this stage, So I
remember having a conversationwith my mum, and she said"well,
if you want to still live inthis house, you have to get a
job." So I was like Oh, okay,Rubbish! So I ended up, don't
(05:11):
hate me you've got to promise,you won't hate me.
But I ended up working for theInland Revenue for two years.
I know, I know.
Paul (05:20):
There's a
Hayley (05:21):
Wow, it's something, I tell you.
So, and I remember there was oneday I literally, I walked up to
the front door of the officesand I thought, And I looked up
and it was a really nasty greyday and I thought, if this is
the world of work, I want to goback to school.
This is awful.
I felt like the worst.
(05:41):
I was so out of place.
It was just not my thing.
I'm a creative person and thiswasn't a creative world.
You know, and there are peoplethere who were proud of the fact
they'd been there 30 years.
And I was thinking, oh mygoodness, You know, I considered
it a personal shame, I'd gotthere nearly two, you know,
thinking, oh, I've got to dosomething else.
(06:02):
So, a friend of mine hadmentioned that he'd joined a
missionary school, and he said,it's brilliant, H, you'll love
it.
He said, we get to, you know, Weget to do all of this great
stuff of learning, and then wego all around the world helping
people.
And I said, that sounds reallyfun, right?
I said, as I'm imagining myself,you know, as a sort of like, a
(06:24):
modern day Mother Teresa, goinground, you know, helping the
sick, and, you know, feeding thepoor, and all kinds of stuff.
And, well, I ended up, afterfour months, of living a very
sort of sheltered life i mean itwas a great place but again i
was the wrong fit for it So, Iended up spending two months in
(06:44):
Albania, working in orphanages,working with old people,
delivering Bibles, all kinds ofstuff and then two months in
Copenhagen working with drugaddicts, alcoholics and
prostitutes.
And I remember thinking, Thishas been fun, but it's not
(07:06):
really me either.
So, by the time I came home, mydad decided to put his foot
down, and he said, all goodgirls should become PAs.
That was his method in life.
And there was a school inLondon, and he said, I'll send
you to this school, Lucy ClaytonSchool of, you know, it was like
proper old school.
(07:26):
And I said, no, no, no, Don'tpay for the school, pay for me
to go to the local college andI'll do the same sort of course.
Just to get, you know, to getthem off my back really.
So, I did a businessadministration course.
And, I did alright, you know, itwas one of those things.
And I decided I didn't know whattype of business I wanted to be
(07:49):
in, so I'd go around temping.
And I ended up in an advertisingagency.
And it was like the light wenton.
And I was like, this is where Iwant to be.
This is where I want to be.
I love this world.
You know, it was crazy, and itwas manic, and there were loads
of clients, and there's, youknow, Ordering couriers and
(08:10):
doing this and getting creativeproofs and I, this was like my
world.
This was such fun.
So I realized I could do amarketing degree in the evening,
which I did.
And then I joined full time foran educational marketing agency.
And within four years, I'd gonefrom sort of junior secretary to
(08:31):
senior account manager, theaccount director.
So.
I just fell in love with thatworld.
I fell in love with marketingand I fell in love with the fact
that, you know, marketing canmake a real difference.
Paul (08:44):
It's amazing the amount of guests that we get on the show
that anyone who ends up inmarketing, it seems that like
we're drawn to it, but not onpurpose.
We just find ourselves here.
And once we're there, really, Istill don't class myself as a
marketer, right?
It's what I do.
It's part of, it's very much apart of what I do.
not a, traditional marketer assuch, but there's a lot of
(09:07):
marketing elements to what I do.
And I find that, I'm actuallyreally passionate about being
curious about what makes peopletick.
Why?
Why would you buy that thingfrom that advert?
Or why would this change ofwording make a difference to
what bonds you with this clientor this customer?
And I find that there's a lot ofpeople, generally what I see
(09:29):
with people is that there's aunderlining tone that they were
doing in their previous jobs Butthey just weren't doing enough
of it in the previous jobs.
And I suspect it's something todo with people for yourself as
well, right?
and that's the connection to thenext stage of your journey
Hayley (09:46):
That is a brilliant summation, actually.
I, I think it's a combination ofthree things.
It's a combination of a genuinelove of people.
A sense of psychology.
I love the concept of psychologyand understanding how people
think and how people's brainworks and why two people can go
through the same experience andone of them can thrive and one
(10:07):
of them can be knocked apart byit.
And also, I'm just nosy.
I think that's probably it.
It's all of those three thingskind of in a nutshell.
And, you know, I consider my,you know, I haven't had the
perfect life but i have I'vebeen very, very fortunate with
the people that have been aroundme.
(10:27):
And, I just think, you know,positivity, breathe positivity,
looking for the best in things,and understanding people is just
such a It's such a privilege todo what we do.
Paul (10:42):
is, and I think it's one of the few rules out there where
you get to see an immediateimpact to the things that you do
and change as a result of thoselearnings.
So you get to do the fullcircle.
Whereas a lot of people get tosee one side or the other as a
marketer, you get to make thelearnings on one side.
Implement new ideas on the nextside, and you almost get to just
(11:03):
play, on a daily basis, to anextent, right?
On somebody else's money a lotof the time, which is
fascinating.
and I, so I do a lot of kind oftest and learn on my own stuff,
so that I can implement thingsfor customers.
That kind of brings me back tothat kind of, there's a big
undertone in your bio therearound doing.
More with less, in terms ofclient spend.
(11:25):
And you said it yourself, right?
Marketing is not rocket science.
So walk us through your thoughtsthen on the difference between
working with a small budget anda large budget for marketing and
why you don't need a largebudget.
Hayley (11:39):
I think, you know, when I first started out in
marketing, you did need a largebudget.
You did.
You know, if you look at the waythat, that marketing has gone
over the, over the ages, youknow, the first sort of
marketing was all about, youknow, direct mail and
advertising, and, and it hadn'tchanged for about 500 years.
(12:00):
And then all of a sudden,Content marketing, you know, the
social media, the internet, allof these things basically turned
the industry on its head.
And so many people now arecompeting against the big boys
because they understand how theycan harness and create their own
(12:22):
audience and create their owntribe using content marketing
and through that social media.
And I think that's the bigdifference, because previously
you'd have to have such a bigbudget for the media spend
alone.
And, you know, the print budgetwas huge, that, you know, it was
very hard.
Everything you were doing waspushing out.
(12:43):
And now, the whole point ofmarketing is about pulling and
attracting your tribe.
Paul (12:48):
Yeah, I like that.
I like that.
And I think that anybody who'sgot a clear proposition that
they can articulate in a waythat makes sense.
And emotionally connect themwith their clients or their
potential clients.
Once upon a time your businesshad to be local.
You had to market in the localarea.
(13:10):
And it struck me a while back,in the two years since I started
travelling, I've never evenconsidered trying to find
clients in my local area.
I don't need to because myaudience, my network is pretty
global.
I've got clients in NorthAmerica, in South Africa, all
across Europe.
and I've got several in the UKas well, but none of them are
local to me apart from one,which is very nice because we
(13:31):
get to go for a coffee now andagain.
It's lovely.
and I guess that means that thepotential target market for a
lot of now is also global,right?
It's, impacted on everyone.
Hayley (13:45):
And I think that's really important.
I think, you know, technologyhas meant that, you know, that
we're today, we're not in thesame town.
We're able to communicate, we'reable to see each other face to
face, we're able to have thisdialogue and this conversation
without physically being in thesame room.
And that's how things haveevolved, you know.
(14:06):
The number of people who come tome and I say, Who's your target
audience?
And they go, Everyone.
And it's like, Oh, please, comeon.
You know, that used to be thecase.
It used to be like this.
Let's hit as much stuff againstthe wall and see what sticks.
Nowadays, you have to know yourniche.
You have to know your, yourpeople, if you like, because
that's who you're going, you'regoing to, to, to draw into your
(14:28):
business.
Paul (14:30):
And I think you need to know them in more detail than
ever.
I, think, that, that customerresearch, there is so much
customer research that'savailable.
It almost floods you and you'vegot to be able to siphon off the
stuff that's irrelevant or notas niche as you need it to be.
I was talking to a guy the otherday who was trying to figure out
what films his customers like towatch.
(14:50):
And I'm like, that is just suchan insane level of detail to go
to.
for a small business, like onceupon a time, you'd get customer
focus groups for your bigretailers and things like that,
and they'd horn down on thosethings.
But for a small business ownerto be looking at those things,
that's an amazing leap.
At what point did you decide tobecome a mindset coach?
Hayley (15:10):
It's a really interesting, it's many years ago
I had a car accident, I mean atthe very beginning of my, my
marketing journey and I rememberbeing told I'd never walk again.
You know, I remember theparamedics saying to my mum, we
don't know how she's got the caralive.
It was just one of those thingsI got hit head on.
(15:33):
And I was in a Renault 5, whichis, is like an inferior version
to a Fiat 500 for people in the2020 time And essentially, it's
like a tin can.
And the engine literally camethrough the car and came through
my leg, essentially, and my legjust, you know, had to be
rebuilt.
(15:54):
And I remember them saying,You're never going to be able to
walk again.
You're never going to be able torun.
You're never going to be able tokick box, cause I was training
for a competition at the time.
You're never going to be able toski, and you're never going to
bungee jump.
So the last one I, I'm not goingto lie, I wasn't that bothered
about the bungee jumping.
But I was just like, you know,my life at the time was fitness
(16:17):
and everything else.
And I remember, I was like 8weeks later, handing back my
crutches and walking out ofthere.
After all of this, all of thisnegativity, you're never going
to do this, you're never goingto do that.
in 2010, I ran the LondonMarathon, and I still, I mean,
(16:38):
obviously I don't compete atkickboxing, but I can still
kickbox, and I can still box.
I have skied once, really badly,but I just didn't enjoy it.
It wasn't that I couldn't do it,I just didn't particularly enjoy
it.
And it's like And I thought whatI did was quite normal.
I thought, you know, you have aproblem, you, you, you, you
(16:59):
apply your, your mindset skillsto that problem and then you
carry on.
And then I remember when Istarted my speaker training,
cause I wanted to be able tospeak on marketing and, and
business, they were like wowedby this story and they said,
well, Explain to me how you'vedone that, and I ended up
creating my own mindset modelcalled Basics, and, you know, it
(17:24):
was very important to me, andthey said, well, where does this
come from?
And, I come from a single parentfamily.
my mum suffered with bipolar, soI had the huge blessing of
spending a lot of time with mygrandparents, and my granddad
had been, in World War II.
(17:44):
And he's been in Burma in WorldWar II.
And, my granddad was Tottenhamborn and bred, literally.
I mean, and so he'd never reallybeen out of London.
And when he found out, you know,that he, that everyone was being
enlisted, he was like, I want tobe part of this, you know, I
want to serve my country.
and in those days, what they didwas they put you together with
(18:07):
your community and your friends,you know, so you were a troop
and they said that that's howyou bonded better.
And Grandpa ended up in Burma.
Now for someone who's neverreally been outside London, that
was like Can you imagine theculture shock of that?
Of never knowing that Are yougoing to come home again?
Are you going to see your lovedones again?
(18:28):
You know, it must have beenhorrific.
Anyway, somewhere in the fiveyears that he was out there due
due to a paperwork mix up inLondon, Grandpa was transferred
to another troop.
And I remember saying to him,well, how was that, Grandpa?
And he went, well, I was a bitannoyed at the time, Mum.
I won't use the exact words youused.
(18:49):
But he was annoyed.
but he later found out that thispaperwork mix up had saved his
life.
Because his original troop hadbeen ambushed and killed.
And so this led to Grandpa'sthree rules for life.
You know, bearing in mind wespent so much time with him, I,
I picked up, I paid attention.
(19:11):
And the first one, mostimportant one, is to live every
day as your best day, for thepeople that didn't get to come
home.
So, every day, I wake up with anattitude of gratitude, and I
think about the positives, youknow?
And some days, it's just thatI've woken up.
You don't have to have, like,massive reasons.
(19:32):
It doesn't have to be earthshattering.
You know, it can just be, youknow, I'm just grateful I can
get out of my bed today.
You know, I can walk, I can walkto my bathroom, I can walk to my
kitchen.
You know, they were telling me Icouldn't do these things, you
know.
The second thing is to faceeverything that happens to you,
again, with this attitude ofpositivity.
(19:54):
Because what you think is meantfor your business Your poor
health or your, your, yourdetriment can also be for your
benefit.
It's like with grandpa, hemoving the troops saved his
life, you know, so you neverknow what's happening and what's
around the corner and you canlook at it and go, Oh my
goodness, your car accident wasbad.
(20:15):
But the resilience that it gaveme and the lessons that it
taught me, I, I, I couldn't havewished for more.
And to be honest, I don't sufferfrom any of my injuries.
You know, I really am veryfortunate, very fortunate
indeed.
And the third thing, and Grandpawould say that this is the most
(20:35):
important one.
You can support any footballteam you like, as long as it's
Tottenham Hotspur.
And if that doesn't teach
Paul (20:43):
Yep.
Hayley (20:43):
you resilience and positive mindset, I don't know
what does, you know?
And so I had this
Paul (20:49):
certainly does this year.
I can see.
Hayley (20:51):
Oh gosh, tell me about it.
Still have faith in Anne's,don't you worry, still have
faith.
so I had this one side of myfamily and then the other side
of my family.
You know, my uncle was anamateur athlete who suddenly
became Olympic champion.
So he came from a single parenthome, in a council house in
(21:16):
London, and he became Olympicchampion.
Olympic, World, Commonwealth andEuropean Champion.
And it just proves that if youput your mind to it, if you, if
you work hard and you applyyourself and, and, you know,
you're really focused on yourdreams, you can achieve whatever
you want,
Paul (21:35):
I think it's probably about how you choose to
experience things, right?
Like yeah, you can go throughlike the problem I have with a
lot of people that I speak to isthat they're stuck in a victim
mentality and that's not theirfold But it is really hard for
them to get out of, and I reallystruggle to deal with people who
(21:56):
are victim mentality, and, whenyou start talking to people
about, you can choose toexperience this in a different
way, people who are stuck in avictim mentality can't, because
they just can't see past wherethey're at, and people who've
already made that leap, who'vetransformed their mindset,
they're in the growth mindset,scarcity, whatever that looks
(22:18):
like for them.
They can see the importance ofwhat that sentence means for
people.
how did that, growing up aroundall of that, there's a
phenomenal kind of psychologicalbackground that you've got
there, and lots of lessons andexperience to draw on.
(22:40):
and I can imagine, we've talkedalready, it made you very
curious about what makes peopletick.
What was the, clinching momentwhere you thought, Do I can go
and do this.
Hayley (22:51):
I think when you look at it and There's a lot of things
that you can focus on.
It's like, recently my husbandgot a new car.
I mean, I'm not saying Mr.
Boasty got a new car.
I've never heard of it.
I'm not a car person.
But everywhere I go now, I seethis car.
(23:12):
Okay, same color, his car.
Now, I don't know whether Inever noticed those cars before.
Or the fact was those cardsweren't important to me because
they weren't on my radar.
And I think the issue that I'velearned above all is what you
focus on is, is what you seemore of.
(23:34):
So if your focus is onpositivity, if your focus is on
gratitude, if your focus is on,you know, looking for the silver
lining, if you like, then you'llsee more If your focus is on
what's gone wrong, if your focusis on how hard your life is,
you'll see more of that.
And I think it's very simple.
(23:56):
It's just about turning thedial.
And sometimes it's going tostart by feeling really weird.
But you almost have to, to kindof think of great things to be,
be thankful for and start thatpositive process as part of the
mindset.
And so, you know, with basics,the first thing is believe in
(24:16):
yourself.
You know, acquire your powerteam.
Make sure you've got the rightpeople around you.
Make sure you've got those,those radiators and not those
drains.
You know, have a strategy forsuccess.
People, you know, you look atall the great people who've
achieved in the world.
They've all got a plan.
They've surrounded themselves bythe right people and they've got
(24:38):
a plan.
You know, invest in yourself.
Whether that is timing, time on,on getting yourself right.
Now for some people that mightbe overcoming.
Things that have happened intheir past.
It might be learning new skills.
It might be, you know, takingthemselves to the next level,
but actually taking the time inthemselves.
(24:59):
And the other thing is, it'sabout carry on, carrying on,
carrying on.
If you like, you know, sometimeswe quit just before we get to,
to the optimum moment.
And there's a book by SharonLecter called, 3 Feet From Gold
and it talked about the goldmining people in America.
And they said so many of themgave up just before they were
(25:22):
about to reach the bigbreakthrough.
And it's about having the senseof knowing when is it time to
quit because there is no futurein this.
And when is it, come on, it justneeds another push, another
piece of effort.
And the final one is aboutsmashing it out of the park.
Celebrating little successes,you know, thinking about those
little wins.
(25:43):
What are your little wins?
You know, every day you can havelittle wins, you know?
I mean, I've nearly been 11months without a cigarette.
And it started off cabinet indays and I was thinking I'm
going to do another day andanother day and not thinking I'm
never going to have one againbut literally being grateful for
the fact that oh you know I'velooked up now I've done this for
(26:07):
a week this has happened oh lookand now you know and focusing
and going here that's great I'vesaved this amount of money now
what am I going to So I thinkit's about It's just about
little steps and I think toooften people, it's like with new
year, every new year people tryand change their life by
implementing a thousandresolutions as opposed to saying
(26:30):
okay what's the one thing that Iwant to achieve and how can I
break that down so it'smanageable and it's sustainable.
Paul (26:38):
I think that's fair.
I, I released a video.
obviously this is going out,this is going to be going out on
Easter, which is a weird time tobe talking New Year's
resolutions.
But I released a video yesterdaywhere I said exactly the same
thing.
I'm a big fan.
Disbeliever in New Year'sresolutions for the sake of New
Year's resolutions, right?
I believe that every day shouldbe an opportunity to try
(27:01):
something new, and it shouldn'tboil down to New Year's Day.
You shouldn't be waiting forJanuary the 1st to make those
decisions.
This should be something thatyou think about, analyse, and
decide on any day, any week ofthe year, and if you're not
sure, If things aren't brokenfor you, don't change them.
I see so many people making newbusiness resolutions for January
(27:23):
the 1st and actually they'realready pretty successful and
they don't need a businessresolution.
They just need to keep doingwhat they're doing and just keep
believing in what they're doingand the clients that they have
and just do more of it or do itbetter or tweak it slightly.
It doesn't need a new year'sresolution.
We're coming to the end of thehalf hour now.
I could probably talk foranother hour or two with you on
(27:43):
all of these topics.
I've really enjoyed this.
It's been nice to chat
Hayley (27:45):
Oh thank you.
Paul (27:47):
We talk about you being a mindset coach.
Who are your, all your idealclients out there and what are
they, thinking right now that,that might lead them to your
door?
Hayley (27:56):
The biggest, the biggest thing that we find is there's a
lot of people out there whoReally, they need a combination
of things.
They're probably a businessowner and they've been
relatively successful.
But they're spending too muchtime working in their business
and not on their business.
(28:19):
And they're dropping the ballsin other areas of their life.
They need, they need to haveaccountability.
They need to be, feel thatthey've got a safe space to
upskill, to share successes,share challenges, and to feel
that supportive community, butmost of all, to have that
accountability.
(28:40):
So they want to be able to, tohave almost like that virtual
board.
So for them, it's about, youknow, surrounding themselves
with people who've been there,done that.
And that's one of the thingsthat we really love to do, is to
surround them with other reallygood people.
And so that they can then taketheir business to that, scale it
(29:01):
up and take it to that nextlevel.
Paul (29:05):
Fantastic.
And if people are listeningalong here and they've enjoyed
the story, the background, maybeit resonates with their own
story and why they're where theyare, how can they reach out and
find out more about either, gainmomentum marketing or the
mindset coaching?
Hayley (29:19):
Well, do you know what, probably the best thing is
LinkedIn.
I am the only me on LinkedIn.
Can you believe it?
There's only one Hayley Meakeson LinkedIn.
So, please, please connect.
It would be great to connect.
Send me a little note and then,we'll start the journey.
Paul (29:36):
I once did an experiment in search for Paul Banks on the
internet and, there's a lot ofus, there's a lot of us out
there.
I connected with quite a lot ofPaul Banks on Facebook.
It was a weird thing that I did,but I really enjoyed it and it's
still, it's quite a fun story totell.
So I've got a friend out inSouth Africa who is, a rapper.
I've got a friend out in Texasin America who's a music
(29:57):
producer and I put themtogether.
I've got a friend not far fromme who lives in my hometown with
the same name, but there aretens of thousands of Paul
Bankses out there.
Thankfully, I'm the only onethat posts anything of any
substance on LinkedIn.
So I've managed to get to numberone ratings on LinkedIn.
That's,
Hayley (30:13):
I love that.
I absolutely love that.
And I, I love the, I love thefact of, of, of the, the six
degrees of separation, right?
So we're all connected to anyoneelse in the world by six
degrees, or six connections.
And so I realized the other dayI'm actually connected to Donald
Trump in lesson six.
(30:35):
Whether that's a good thing or abad thing, people can decide,
but I was quite, I was quiteimpressed by it, you know, if
nothing
Paul (30:41):
Yeah, it's the power of network, it's the power of
network and if you, if you canshare your story and share a bit
of you that, that connects youwith other people and you mix
them with other good networkerswho can do the same, then
there's a real power to be hard.
I'm a big believer innetworking, huge believer in it.
thank you very much for comingalong today Hayley, for being a
lovely guest on the show.
Hayley (31:02):
Oh, thank
Paul (31:03):
you.
at home for coming along and,listening to us or watching the
video and I look forward toseeing you next week for another
episode.
Bye bye.
Hayley (31:11):
Bye.
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