August 20, 2025 • 29 mins
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Jim Diebold isn’t just a business coach—he’s a man on a mission.
After a career spanning electrical engineering, high-level sales, and entrepreneurship, Jim found his calling in helping faith-driven entrepreneurs scale their businesses without losing themselves in the process. In this episode of MarketPulse: Pros & Pioneers, Jim shares how his values-first approach to growth is changing the game for founders and leaders who want to do business with heart.
You’ll hear how a personal journey through engineering, independent business ownership, and deep spiritual reflection led Jim to become a Certified Master Business Coach with Focal Point. His story is both inspiring and deeply practical—especially for those trying to balance the demands of scaling a company with the desire to live in alignment with their core values.
Expect to learn why Jim believes Christian identity is a business advantage, how to niche down without selling out, and why integrity should be baked into your brand strategy. He also breaks down the misconceptions about personal branding, the real impact of intentionality, and how bold decisions don’t just inspire others—they multiply success.
This is more than just a conversation about business; it’s about legacy, purpose, and putting people first. Tune in for a refreshingly honest take on leadership and growth—and learn why scaling doesn’t have to mean burnout.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Paul (00:00):
Ever wonder how to grow your business without losing
sight of your values?
Jim Diebold shares howfaith-driven entrepreneurs can
scale with purpose and integritywithout the fluff.
Jim is a certified masterbusiness coach, leadership
trainer, and is a partner ofFocal Point Business Coaching
where he helps faith-drivenentrepreneurs and executives
(00:21):
scale their business withpurpose.
With a background in electricalengineering, Jim's journey took
an unexpected turn when he movedinto sales and leadership roles
and eventually running his ownbusiness.
His coaching practice is builton integrating faith and
business.
Helping leaders navigate growthdecision making and leadership
while staying aligned with theirvalues.
(00:41):
Jim's passionate about creatinga community of business leaders
who want to build successthrough biblical principles,
integrity and strategicplanning.
Jim, welcome to the show.
Jim (00:51):
Paul, thank you so much.
I'm really excited to be here.
Paul (00:55):
It is a, it's a pleasure.
It's a pleasure.
I, there's an interesting sideto this in that.
I'm agnostic, right?
I'm not a faith based personmyself, per se.
I'm not a disbeliever.
I don't particularly believeanything myself, but I don't
disbelieve in other people'sfaiths I find faith really
interesting and fascinating andI'd like to think that I live by
a lot of the values that mostpeople have faith lived by also,
(01:17):
which I think a lot of goodpeople do, which is why I find
this conversation reallyinteresting because we talk a
lot.
In business about authenticityand being ourselves.
And most people are very anxiousabout what authenticity means in
different situations.
And I think having thoseprinciples and ethics and morals
(01:37):
that guide us are reallyimportant in those moments to
help us see what's important.
So I'm looking forward togetting into this with you, Jim.
Let's rewind back to thebeginning of your story.
So you started out as anelectrical engineer.
What.
As a kid, is that something youwanted to be, did you want to be
an electrical engineer or isthat kind of something that you
fell into in the first place?
Jim (01:55):
No, it's an interesting story, Paul.
I had no idea what I wanted todo.
I just knew that I enjoyed mathand science.
I.
And not really having a greatsay, guidance counselor or
whatever in high school, andneither of my parents went to
college.
My dad comes from thequintessential blue collar
family where you did everythingyourself.
(02:17):
gene did not land in meanywhere.
I did not like working on thecars or pulling things apart and
stuff like that.
So my very engineering logicalprocess to figure all that out
was I looked at various jobsthat were available, or I should
say disciplines that wereavailable and what they earned
as a median income.
(02:39):
I went and order from top tobottom.
Top was doctors, which was nomore, no, no more school for me.
So I wasn't going thatdirection.
lawyers again, no more school,so I wasn't going that
direction.
Third category engineers.
That was my logical process fordeciding to become an engineer.
then the funny part is I'veactually never sat at a desk and
(03:01):
engineered anything.
Paul (03:03):
But I think you've told a story there that so many of us
have struggled with in our earlylives, right?
Like, doesn't matter where Ican't speak for the eastern
hemisphere of the world, but Iknow in the western world,
career guidance is terriblegenerally, right?
It's terrible for young kidsand.
We still don't seem to havemoved on in many instances from
you are you need to pick acareer path.
(03:25):
You need to follow your careerpath for the rest of your life,
and that is it.
You need to pick it at7-year-old and you need to work
towards it.
And you need to know what youwant.
And if you don't know what youwant, you are a, you're a weird
person, like why don't you knowwhat you want?
And yet, the vast majority ofpeople, nevermind children,
don't know what they want.
You know, I, I didn't realizewhat I wanted to do till I hit
(03:45):
35, 40-year-old.
And I see lots of examples ofthat throughout the world.
You know, a lot of people hittheir stride in their midlife
because they've experienced theworld and they've found what is
enjoyable.
And I think that's the crux.
Look, what's interesting isyou've almost seem to have done
what I'd advise most youngpeople to do is to kind of
forget about what you think youshould be doing.
(04:07):
Look at what you think you'll begood at.
And you've obviously identifiedreally early that you didn't
want to do anything hands-on.
You wanted to do something a bitless, hands-on, a bit more
strategic thinking.
You've obviously recognized thatin yourself early, which is
brilliant.
So you started as an electricalengineer, but you then you
didn't engineer anything.
Well,
Jim (04:26):
Yeah,
Paul (04:26):
Where did that go?
Jim (04:27):
I'm fortunate to have all of the uncles on my mom's side
of the family went to collegeand I.
Everybody I think in theirfamily has that one, like really
successful person, stands outabove everybody else.
And having a conversation reallywith all my uncles, but him in
(04:47):
particular, he always said, Hey,if you really want to be
successful in the financialsense, you have to get into
sales.
know what I didn't know, so Ididn't even ask questions.
I'm like, meaning.
I didn't ask questions, meaninglike, what does that even mean?
I was just like, okay, must getinto sales.
Like that was it.
I, that's how simply I processedthings.
(05:11):
And so when I was getting, whenI was doing interviews, getting
out getting graduated with mydegree.
I really did not know what I wassetting myself up for to be an
electrical engineer.
And all of these interviews Iactually started to nod off in
one of them.
I was tired and it was not aninteresting interview at all,
(05:33):
literally was concerned aboutwhat choices I had just made and
spending all the money I did toget the degree I got.
thankfully, I did wind up with aa nice role.
And one of the, you know,proverbial questions, what do
you want to do in three to fiveyears?
And I just said sales.
I wanna be in sales.
And that really kinda launchedeverything for me.
(05:55):
My wife and I are from St.
Louis Missouri.
to give the sales role is whatmoved us here to Cincinnati,
Ohio back in 1999.
And the rest of my career reallyhas launched from that decision.
Paul (06:11):
What was their reaction when as an electrical engineer?
You told them you wanted to bein sealed, because I can't
imagine that's a natural careerprogression for many, right?
I'd imagine they're a bitsurprised.
Jim (06:21):
That's actually a great question, but interestingly
enough, organization that I wasinterviewing with engineers, or
used to back in the day, hiresengineers to be their
salespeople because at the timeI.
Our primary responsibility wasto go into engineering firms or
(06:41):
to talk with design engineers ata electrical contractor or
whatever.
So they wanted us to be able tohave, you know, a at least
relational informationcommonality with each other so
we could talk the same language.
So actually back in the day, thetitle was district sales
Engineer.
Yeah, now they hire whoever.
(07:02):
I mean, it doesn't, you know,it's,'cause the process is
totally different than it usedto be.
I was on the tail end of all ofthat, so.
Paul (07:08):
But it makes sense to have that subject matter expert doing
the selling.
Because what I see a lot of thetime, especially in B2B and
certainly around SaaS ortechnical products, is the
salespeople get armed with aveneer of knowledge and then
inevitably they go into to, tosell the product or service and
the client asks a deeperquestion and the sales engineer
(07:30):
kind of.
It falls off the rails a bitbecause, oh, I don't know.
I'll have to go and find thatout.
And immediately the trust's lostyou.
You need to make that incrediblefirst impression.
You've already lost it becauseyour salespeople don't
understand the next level.
Jim (07:43):
I would agree.
There's definitely.
Some level of knowledge on theon the front side is important.
But a trap that salespeople willfall in is the more they know,
the more they'll start spewingfacts about stuff.
And that's really not theimportant part's, the
relationship.
So we can get to facts andfeatures and all that stuff
(08:04):
later.
But it is an interesting thingthat I've seen over the years
now having been through a salesrole myself and.
owning a sales organization andnow being a coach doing a lot of
sales training, people reallylike to get stuck on features
and benefits and the what's andthe how's and all that.
And your point they miss the whyof what they're doing and
(08:27):
creating that relationship.
So been very educational overthese last 30 years.
Paul (08:32):
I often say to people that we have a big problem in sales,
generally in that the mostsuccessful sales person gets
promoted to the sales managementposition, but because you are
good at selling doesn'tnecessarily make you a good
leader.
In fact, quite often it doesn'tmake you a good leader.
It means you are a very kind ofaggressive metrics oriented, not
(08:53):
very leadership, not very peopleperson, but you're good at
building relationships with theclients.
So obviously you had that.
Where do you think that abilityto lead came from?
Jim (09:03):
Honestly for me, there was definitely training that was
needed that I got from FocalPoint.
But even before that, do believeit's my ability to relate to
people listen.
now don't get me wrong, I wasdefinitely the person that fell
into the camp of listening torespond listening to learn.
(09:23):
Earlier on in my career, but myability to just connect with
people, the empathy, and thegenuine care to understand what
they're going through, I really,as I look back on it, I really
do believe that's just somethingthat I have and it has served me
very well.
So while I can be the, what'sthat?
(09:45):
The can't think of the word.
The press into things and moveforward and get things going.
I'm more the attract more flieswith honey than vinegar kind of
guy.
And I have seen personally I'vejust seen more results around
that type of approach thanhaving to be, you know, the type
A personality, which I can do.
(10:07):
I just prefer not to.
Paul (10:08):
I think that's, yeah, I think we can all do that, but
yes it's not a, for the vastmajority of people, it's not a
pleasant.
Style of leadership to, to driveforwards with, and we'd would
all rather work with the former.
I wonder, so we're gonna comeback to faith in a moment, but
at this point during all theseyears I assume that you had
(10:29):
faith behind the scenes as well,right?
Like do you think that was aguiding principle that led you
towards that loot, thatrelationship building and that
value first relationships.
Jim (10:39):
I really do believe it.
So I will say.
That a lot of my understandingnow is looking back on things.
I grew up in a household thatwas, were Catholic, we went to
school or went to Catholicschool, we went to church all
the time.
So faith was certainly a bigpart of our everyday life, but
(11:01):
in all objectivity, I would sayit was a little more accidental
than intentional.
So it's one thing to go toschool or go to church, but it's
another thing when you're awayfrom those environments, what
are you doing?
how are you living out thoseprinciples other than just being
nice or just being good?
Right?
Those are not the same thing.
(11:23):
Hence my whole progression hererecently as a business coach
serving Christian businessowners.
So yeah, I do believe that wasdefinitely a part of it, but it
was more subconscious.
More reactive than proactive.
And through this whole journeyof mine, I can see where certain
things happened for a reason andcertain things didn't happen for
(11:46):
a reason to put me where I amtoday, which there's no doubt in
my mind, I'm exactly right whereI'm supposed to be, at least for
right now.
And it's been an amazing journeyand everything right now has
been best thing ever.
So it's really phenomenal.
Paul (12:01):
What was the turning.
Point for you where you decidedto give up on the sales
leadership role itself and startto coach people?
Because I assume, and correct meif I'm wrong, I assume that you
moved into sales coaching firstand the business coaching came
with that.
Is that fair?
Jim (12:17):
It would it all simultaneous.
So I will give a quick part ofthe story.
I was able to have anindependent agency here in
Cincinnati, a partner and I, wasthe stint where I was a business
owner and I was the guy working50 hours a week and pretty
miserable.
I was drained when I got home.
(12:37):
know I wasn't a good dad orhusband during that time, and at
about the five year mark, mypartner left.
I closed the company it was,honestly, it was the best thing
ever.
But then I spent about 10 monthsdoing some independent work and
not very well, and I spent eightmonths doing nothing.
(13:00):
And that was a big part of myfaith journey as well.
A lot of wrestling and a lot ofcrying and yelling and all kinds
of, certainly a lot of praying.
And I ran into a franchisebroker.
Who was representing Focal Pointand we started to have this
conversation and I met one ofthe local guys everything just
(13:21):
resonated.
And so here I am in thiscapacity as a business coach
where I get to help people notbe like I was, which was 50
hours a week, and veryunintentional about how I was
going about business.
It was all putting out fires andrunning from opportunity to
(13:41):
opportunity with.
With, like I said, no realintentionality.
And so through the focal pointin training, I have all of this
content and this process at mydisposal, not to mention a whole
team of people to help.
The coaching was automatic,obviously,'cause that's the
whole premise of theorganization, but for me, given
(14:04):
my background.
The new content that I had, andhonestly, things that I had
never learned before, even in 20years of having been in a sales
role was, I'll even sayrevolutionary to me.
And it has greatly helped thatI've been able to serve over the
last five years.
so they really go hand in hand.
(14:25):
So when I start having aconversation with someone and we
start going through what theirchallenges are, I.
No owner says, I don't need togrow anymore.
Like none of no one ever saysthat.
So we talk about how are wegetting our leads and how are we
closing?
That's the big part.
How well are we closing ouropportunities?
And so we get to work throughthat and one-on-one coaching
(14:48):
with an owner or with otherleaders in the organization.
And then doing sales trainingfor a team or leadership
training for up and comingleaders.
It's fantastic.
So it all, it's all intertwined
Paul (15:00):
It sounds incredibly rewarding and it's clear to see
that you enjoy and mean.
Like, and this is why I lovevideo so much, right?
I can look you in the eyes and Ican see the passion and energy
that you've got for what you do.
And as a courty, I can imaginethat's really powerful to know
that you've got that belief inthat side of things.
One of the things that we, wedraw back to quite a lot is
(15:21):
personal brand and you know,there's a big misconception out
there that personal brand meanshow you are on social media.
Like you've got this personalbrand, you've got all these
followers, right?
Jim (15:31):
Right.
Paul (15:31):
brand is something that follows you around no matter
where you go and what you do.
It's how people perceive youwhen you are not in the room.
Which I think, you know, if Ialign that with your, you know,
your focus on values and moralsas well as.
Strategy and mission.
I think that's really importantfor the business owners you work
with.
Is that fair?
Jim (15:49):
Yeah, absolutely.
and this transformation, ifthat's the right word or
metamorphosis, is over theselast five years have been
sprinkling in my faith becauseI.
Interestingly enough, and reallyby no surprise, most people are
believers.
They just don't overtly talkabout it or whatever.
And so opportunities wouldpresent themself.
(16:12):
so I could just speak in alittle biblical truth and it was
always a oh yeah, that's right.
It's like,'cause we're not beingintentional with those
Paul (16:23):
Yeah.
Jim (16:24):
But when it comes to the brand and the faith.
You at least here in the states,more and more you see folks with
some type of symbol Christiansymbol on their trucks, on their
vehicles, on their website, onwhatever marketing medias.
(16:45):
So people are becoming morewilling to overtly show that
they're Christians.
I think it's great just in this,even if, just from the sense of.
no reason to not promote that,right?
There's just no reason to not dothat.
There's no reason to feel likewe can't or shouldn't, right?
(17:05):
It is part of who we are.
So why wouldn't you do that?
I mean, we're having this,ultimately this conversation
around purpose and values andwhy, which typically is because
something happened.
And I don't want people to, orthe person doesn't want to have
other people fall into theirsame circumstances.
(17:25):
Like me, I don't want people towork 50 hours a week.
We can actually scale businessesand work 40 or less hours a week
if we do it right.
need a little collaboration andguidance to do those things
well.
So same thing with thoseprinciples those values creating
your brand around.
Being comfortable with the factthat you're a Christian and just
(17:46):
saying, you know what?
I am.
And that's part of how I operatein my business.
Look at my core values on thewall.
Look at my vision and missionstatement.
It should encompass who I am asa person.
And that's my guiding force,right?
Even if you're not, and you saidsomething great at the
beginning, absolutely correct.
You, you don't have to overtlysay that you're a Christian in
(18:07):
order to live with great moralprinciples and things like that.
And not to go down a tangent,but the piece would be like,
where did those morals comefrom?
Like, are they written on ussomehow?
Or where do they come from?
That's a whole differentdiscussion though.
So, but I love that.
I love that comment.
I.
Paul (18:27):
It is a different discussion, but it's also
intertwined, I think withmarketing and I can't help but
wonder how much of that.
It helps make it reallyincredibly clear to business
owners what they should be usingas a guiding principle when
they're setting out their stall.
Because like I said at thebeginning, most business owners
struggle to show how they uniquewhat makes me different to
(18:48):
everybody else in themarketplace who does what I do,
if there are others that do whatyou do, and to showcase why
people should align with you asopposed to others.
And I think your journey intofaith-based.
Support for other businessowners is fairly recent as well.
Right.
You've been doing it, you'veprobably been doing it
unintentionally for a while, butthis is something you're now
much more focused on.
What was the turning point foryou to decide, right.
(19:10):
I need to be unique in this way.
Jim (19:12):
Yeah, no, great question.
It is recent, actually less thantwo months ago.
the morning, it was February 6thand like I shared just a minute
ago, I have been kind of infaith components.
But that's more reactive.
The client would say somethingor express something, and then I
(19:33):
would offer, like I said, someof the truths from the Bible I
was going.
I was driving on my way to ameeting on the morning of
February 6th.
Then it just overcame me.
It's like, you just need to saythat you're helping Christian
business owners, period.
Just do that.
I was like, okay.
I mean, I'm not a hundredpercent sure exactly what that
(19:54):
looks like to be honest, but Iknow in talking with people what
they're hungry for, what they'rethirsting for in their business
lives, and that is moreintentionality around who they
are as Christians.
And so for me, it's even ajourney.
It's always a journey for us.
And read in the Bible, Goddoesn't let you know what the
(20:15):
plans are.
He really only lets you knowwhat the next step is.
That's why they always call it astep of faith.
So I've taken that step of faithand I've made that proclamation
that's what I'm doing.
And ever since I've done that,more and more opportunities are
coming forward which is justamazing in and of itself.
But it was that morning where Itold, and he was the first
(20:36):
person I told, I said, you'renot gonna believe.
And it's another Christian who'sdoing some other Christian work
with Christian business ownersand, so I told them what
happened on the way, and it was,we just had a great conversation
around the whole thing.
so what's important to me, whatI've realized is how many
business owners are wanting todo this and be more intentional.
(20:59):
So I always have conversationswith my clients when we are not
controlling what we're doingthroughout the day.
You know, things go off therails.
The thing is, no one drifts intogreatness, right?
We drift.
Off the proverbial cliff.
to be very intentional to getgreat.
the same thing holds true forfaith, we're not going to drift
(21:22):
into demonstrating our faith.
We have to be intentional withthe things that we're doing.
And so that's my plan as ofFebruary 6th, is to help people,
including myself, moreintentional with how they are
demonstrating their faith andliving by those principles.
Through their business, butit'll ripple into their entire
(21:43):
life and out from there.
Paul (21:45):
It will, and it's a great example of I'm gonna use the
British pronunciation of it.
'Nicheing', it's a great exampleof nicheing right down into what
you want to do with yourbusiness, with your life, what
resonates with you and what yourvalues are.
And being very specific about somany businesses out there.
You know, you talk to'em andwho, your clients.
(22:06):
Well, it's all of these peoplehere, but that, I mean, yes,
that's a subsection of the greatwide world.
Fine, but.
Within that there are people whoalign with you, there are people
who don't.
What separates those people off?
And how can you find more ofthose people to talk to'em more
directly?
Because you try and talk toeveryone.
You talk to, no one.
You know, and I'm quite vocalabout, you know, I love to work
with ADHD business owners,whether they realize they are or
(22:29):
not.
Inevitably, most of my clientsare ADHD or neurodiverse because
I am.
I find it easy to communicatewith people who are, because we
connect the dots so easily andshare those things with each
other.
And so that's, you know, butyou've got it.
It takes courage.
I think, and I, if I'm honest, Ihaven't quite made the same leap
of courage that you have, right?
Like, I haven't gone all in onADHD business owners yet.
(22:52):
Maybe I will, I dunno.
But how much.
Guidance do you think mostbusiness owners need in order to
make that leap?
Do you think it's something thathelps when it comes from the
outside, or do you think theyalready have it within them?
They just need that transitionmoment, that transformation
point.
Jim (23:08):
Yeah, I would say the answer to that question is still
probably a work in progress forme in that I don't fully know
because the, I haven't hadenough of those conversations
just yet.
It's other conversations I'vehad'cause I'm certainly not,
this is not unique, right?
I'm not the first person to go,oh my gosh, what a great
opportunity.
(23:28):
I should do this.
I'm the first one.
Oh no, I'm like the millionthone.
Right?
There's plenty of coaches ororganizations that are centered
around the Christian faith thatdo this, but there are so many
business owners that are lookingfor a way, and to your point or
I should say maybe a componentto your point is even within the
(23:52):
niche.
I'm not gonna resonate witheverybody.
Not everyone's gonna resonatewith me and that's okay because
there's just no shortage ofopportunities for any of us to
have an impact in what it iswe're doing, whether it's
products or services.
it's a fantastic opportunity tojust focus and as a marketer you
understand like focus.
(24:14):
The smaller fishing net we use,the more we catch, which is like
counterintuitive.
But it's true.
And I will say that I'm notintentionally excluding anyone
either.
By the way, this isn't to say Iwouldn't work with someone
that's not a Christian or anovert Christian.
Maybe I'll say it that waybecause my heart is to serve.
I love helping people.
(24:36):
I always have folks that are onthe gosh, what's the word?
Pro bono side of things.
I just, I love giving back.
And so it's a real, it's a realpassion of mine and so I get to
help people every day.
Like, I literally just get tohelp people and it's amazing.
But yeah, having that niche isgonna be big as far as helping
(24:57):
others.
A really cool story iscommunicating with another
friend of mine.
He's like, you know what?
Your boldness has emboldened mypartner and I.
do a similar thing becausethey're also believers.
And so just by me taking thatstep and verbalizing it
Paul (25:16):
Yep.
Jim (25:16):
given them the confidence to do the same thing.
So, I mean, that alone, to me isa win.
It's really cool to kind of be apart of that.
And from a Christian faithperspective, we would call that
being used by God to make thingshappen.
And so it is really cool andhumbling, and gratifying and all
kinds of great adjectives to beused to be able to be a small
(25:39):
part of someone's process likethat, just like being a coach
and helping them unlock theirmind around the things that are
going on in their business.
yeah, it's all very connected tome yeah, it is fantastic.
Paul (25:52):
It's genuinely humbling to hear you talk about these
things.
Like, I just think that, youknow, if you were to take
religion outta the equation, theconversation stays the same for
so many people like
Jim (26:02):
It does.
Paul (26:02):
religion, you know, it's.
The shell that you put aroundit.
It's not a shell.
I have around it.
There's some people havedifferent shells, but ultimately
it's about the values and themorals and the ethics that lie
underneath it all.
And if you can set those freeinto your marketing, into your
business mission, your strategy,your outlook, your authenticity,
it just becomes so much easierto be you.
(26:25):
And find other people like you.
And I think that's the criticalthing for most businesses is
being able to reach those peopleon a, on an emotional level to
know what makes them tick sothat you can speak to them as
one of them.
And I think that's reallyimportant message for people to
take away from the deer.
Jim, I've thoroughly enjoyed theconversation.
If anybody's listening along andthey wanna find out a bit more
(26:47):
about you, about your coaching,how can they reach you?
What's the best way to contactyou?
Jim (26:52):
Yeah, so, they can reach out on LinkedIn.
Of course, the my extension isjust Jim Dbol the LinkedIn
extension.
They can certainly get ahold ofme depending upon where they're
at in the world, but they canget ahold of me on my cell
phone, which is(513) 444-0067,or email of course is easy.
(27:13):
It's JDiebold@focalpointcoaching.com, all one
word.
Paul (27:22):
Brilliant.
We'll make sure all that's inthe show notes for you as well.
Thank you very much, Jim.
Jim (27:26):
I
Paul (27:26):
Appreciate you having a, having you as a guest today.
Thanks for coming along andspending your time with us
swirly in the morning.
I hope you have a fantastic dayand we'll speak soon.
Jim (27:34):
You too.
Thanks for the opportunity.
Paul (27:36):
And thank you at home for watching along and joining us.
Don't forget to hit thesubscribe button and I'll see
you next week for anotherfantastic guest on season two of
MarketPulse Pros and Pioneers.
Ever wonder how to grow your business without losing
sight of your values?
Jim Diebold shares howfaith-driven entrepreneurs can
scale with purpose and integritywithout the fluff.
Jim is a certified masterbusiness coach, leadership
trainer, and is a partner ofFocal Point Business Coaching
where he helps faith-drivenentrepreneurs and executives
(00:21):
scale their business withpurpose.
With a background in electricalengineering, Jim's journey took
an unexpected turn when he movedinto sales and leadership roles
and eventually running his ownbusiness.
His coaching practice is builton integrating faith and
business.
Helping leaders navigate growthdecision making and leadership
while staying aligned with theirvalues.
(00:41):
Jim's passionate about creatinga community of business leaders
who want to build successthrough biblical principles,
integrity and strategicplanning.
Jim, welcome to the show.
Jim (00:51):
Paul, thank you so much.
I'm really excited to be here.
Paul (00:55):
It is a, it's a pleasure.
It's a pleasure.
I, there's an interesting sideto this in that.
I'm agnostic, right?
I'm not a faith based personmyself, per se.
I'm not a disbeliever.
I don't particularly believeanything myself, but I don't
disbelieve in other people'sfaiths I find faith really
interesting and fascinating andI'd like to think that I live by
a lot of the values that mostpeople have faith lived by also,
(01:17):
which I think a lot of goodpeople do, which is why I find
this conversation reallyinteresting because we talk a
lot.
In business about authenticityand being ourselves.
And most people are very anxiousabout what authenticity means in
different situations.
And I think having thoseprinciples and ethics and morals
(01:37):
that guide us are reallyimportant in those moments to
help us see what's important.
So I'm looking forward togetting into this with you, Jim.
Let's rewind back to thebeginning of your story.
So you started out as anelectrical engineer.
What.
As a kid, is that something youwanted to be, did you want to be
an electrical engineer or isthat kind of something that you
fell into in the first place?
Jim (01:55):
No, it's an interesting story, Paul.
I had no idea what I wanted todo.
I just knew that I enjoyed mathand science.
I.
And not really having a greatsay, guidance counselor or
whatever in high school, andneither of my parents went to
college.
My dad comes from thequintessential blue collar
family where you did everythingyourself.
(02:17):
gene did not land in meanywhere.
I did not like working on thecars or pulling things apart and
stuff like that.
So my very engineering logicalprocess to figure all that out
was I looked at various jobsthat were available, or I should
say disciplines that wereavailable and what they earned
as a median income.
(02:39):
I went and order from top tobottom.
Top was doctors, which was nomore, no, no more school for me.
So I wasn't going thatdirection.
lawyers again, no more school,so I wasn't going that
direction.
Third category engineers.
That was my logical process fordeciding to become an engineer.
then the funny part is I'veactually never sat at a desk and
(03:01):
engineered anything.
Paul (03:03):
But I think you've told a story there that so many of us
have struggled with in our earlylives, right?
Like, doesn't matter where Ican't speak for the eastern
hemisphere of the world, but Iknow in the western world,
career guidance is terriblegenerally, right?
It's terrible for young kidsand.
We still don't seem to havemoved on in many instances from
you are you need to pick acareer path.
(03:25):
You need to follow your careerpath for the rest of your life,
and that is it.
You need to pick it at7-year-old and you need to work
towards it.
And you need to know what youwant.
And if you don't know what youwant, you are a, you're a weird
person, like why don't you knowwhat you want?
And yet, the vast majority ofpeople, nevermind children,
don't know what they want.
You know, I, I didn't realizewhat I wanted to do till I hit
(03:45):
35, 40-year-old.
And I see lots of examples ofthat throughout the world.
You know, a lot of people hittheir stride in their midlife
because they've experienced theworld and they've found what is
enjoyable.
And I think that's the crux.
Look, what's interesting isyou've almost seem to have done
what I'd advise most youngpeople to do is to kind of
forget about what you think youshould be doing.
(04:07):
Look at what you think you'll begood at.
And you've obviously identifiedreally early that you didn't
want to do anything hands-on.
You wanted to do something a bitless, hands-on, a bit more
strategic thinking.
You've obviously recognized thatin yourself early, which is
brilliant.
So you started as an electricalengineer, but you then you
didn't engineer anything.
Well,
Jim (04:26):
Yeah,
Paul (04:26):
Where did that go?
Jim (04:27):
I'm fortunate to have all of the uncles on my mom's side
of the family went to collegeand I.
Everybody I think in theirfamily has that one, like really
successful person, stands outabove everybody else.
And having a conversation reallywith all my uncles, but him in
(04:47):
particular, he always said, Hey,if you really want to be
successful in the financialsense, you have to get into
sales.
know what I didn't know, so Ididn't even ask questions.
I'm like, meaning.
I didn't ask questions, meaninglike, what does that even mean?
I was just like, okay, must getinto sales.
Like that was it.
I, that's how simply I processedthings.
(05:11):
And so when I was getting, whenI was doing interviews, getting
out getting graduated with mydegree.
I really did not know what I wassetting myself up for to be an
electrical engineer.
And all of these interviews Iactually started to nod off in
one of them.
I was tired and it was not aninteresting interview at all,
(05:33):
literally was concerned aboutwhat choices I had just made and
spending all the money I did toget the degree I got.
thankfully, I did wind up with aa nice role.
And one of the, you know,proverbial questions, what do
you want to do in three to fiveyears?
And I just said sales.
I wanna be in sales.
And that really kinda launchedeverything for me.
(05:55):
My wife and I are from St.
Louis Missouri.
to give the sales role is whatmoved us here to Cincinnati,
Ohio back in 1999.
And the rest of my career reallyhas launched from that decision.
Paul (06:11):
What was their reaction when as an electrical engineer?
You told them you wanted to bein sealed, because I can't
imagine that's a natural careerprogression for many, right?
I'd imagine they're a bitsurprised.
Jim (06:21):
That's actually a great question, but interestingly
enough, organization that I wasinterviewing with engineers, or
used to back in the day, hiresengineers to be their
salespeople because at the timeI.
Our primary responsibility wasto go into engineering firms or
(06:41):
to talk with design engineers ata electrical contractor or
whatever.
So they wanted us to be able tohave, you know, a at least
relational informationcommonality with each other so
we could talk the same language.
So actually back in the day, thetitle was district sales
Engineer.
Yeah, now they hire whoever.
(07:02):
I mean, it doesn't, you know,it's,'cause the process is
totally different than it usedto be.
I was on the tail end of all ofthat, so.
Paul (07:08):
But it makes sense to have that subject matter expert doing
the selling.
Because what I see a lot of thetime, especially in B2B and
certainly around SaaS ortechnical products, is the
salespeople get armed with aveneer of knowledge and then
inevitably they go into to, tosell the product or service and
the client asks a deeperquestion and the sales engineer
(07:30):
kind of.
It falls off the rails a bitbecause, oh, I don't know.
I'll have to go and find thatout.
And immediately the trust's lostyou.
You need to make that incrediblefirst impression.
You've already lost it becauseyour salespeople don't
understand the next level.
Jim (07:43):
I would agree.
There's definitely.
Some level of knowledge on theon the front side is important.
But a trap that salespeople willfall in is the more they know,
the more they'll start spewingfacts about stuff.
And that's really not theimportant part's, the
relationship.
So we can get to facts andfeatures and all that stuff
(08:04):
later.
But it is an interesting thingthat I've seen over the years
now having been through a salesrole myself and.
owning a sales organization andnow being a coach doing a lot of
sales training, people reallylike to get stuck on features
and benefits and the what's andthe how's and all that.
And your point they miss the whyof what they're doing and
(08:27):
creating that relationship.
So been very educational overthese last 30 years.
Paul (08:32):
I often say to people that we have a big problem in sales,
generally in that the mostsuccessful sales person gets
promoted to the sales managementposition, but because you are
good at selling doesn'tnecessarily make you a good
leader.
In fact, quite often it doesn'tmake you a good leader.
It means you are a very kind ofaggressive metrics oriented, not
(08:53):
very leadership, not very peopleperson, but you're good at
building relationships with theclients.
So obviously you had that.
Where do you think that abilityto lead came from?
Jim (09:03):
Honestly for me, there was definitely training that was
needed that I got from FocalPoint.
But even before that, do believeit's my ability to relate to
people listen.
now don't get me wrong, I wasdefinitely the person that fell
into the camp of listening torespond listening to learn.
(09:23):
Earlier on in my career, but myability to just connect with
people, the empathy, and thegenuine care to understand what
they're going through, I really,as I look back on it, I really
do believe that's just somethingthat I have and it has served me
very well.
So while I can be the, what'sthat?
(09:45):
The can't think of the word.
The press into things and moveforward and get things going.
I'm more the attract more flieswith honey than vinegar kind of
guy.
And I have seen personally I'vejust seen more results around
that type of approach thanhaving to be, you know, the type
A personality, which I can do.
(10:07):
I just prefer not to.
Paul (10:08):
I think that's, yeah, I think we can all do that, but
yes it's not a, for the vastmajority of people, it's not a
pleasant.
Style of leadership to, to driveforwards with, and we'd would
all rather work with the former.
I wonder, so we're gonna comeback to faith in a moment, but
at this point during all theseyears I assume that you had
(10:29):
faith behind the scenes as well,right?
Like do you think that was aguiding principle that led you
towards that loot, thatrelationship building and that
value first relationships.
Jim (10:39):
I really do believe it.
So I will say.
That a lot of my understandingnow is looking back on things.
I grew up in a household thatwas, were Catholic, we went to
school or went to Catholicschool, we went to church all
the time.
So faith was certainly a bigpart of our everyday life, but
(11:01):
in all objectivity, I would sayit was a little more accidental
than intentional.
So it's one thing to go toschool or go to church, but it's
another thing when you're awayfrom those environments, what
are you doing?
how are you living out thoseprinciples other than just being
nice or just being good?
Right?
Those are not the same thing.
(11:23):
Hence my whole progression hererecently as a business coach
serving Christian businessowners.
So yeah, I do believe that wasdefinitely a part of it, but it
was more subconscious.
More reactive than proactive.
And through this whole journeyof mine, I can see where certain
things happened for a reason andcertain things didn't happen for
(11:46):
a reason to put me where I amtoday, which there's no doubt in
my mind, I'm exactly right whereI'm supposed to be, at least for
right now.
And it's been an amazing journeyand everything right now has
been best thing ever.
So it's really phenomenal.
Paul (12:01):
What was the turning.
Point for you where you decidedto give up on the sales
leadership role itself and startto coach people?
Because I assume, and correct meif I'm wrong, I assume that you
moved into sales coaching firstand the business coaching came
with that.
Is that fair?
Jim (12:17):
It would it all simultaneous.
So I will give a quick part ofthe story.
I was able to have anindependent agency here in
Cincinnati, a partner and I, wasthe stint where I was a business
owner and I was the guy working50 hours a week and pretty
miserable.
I was drained when I got home.
(12:37):
know I wasn't a good dad orhusband during that time, and at
about the five year mark, mypartner left.
I closed the company it was,honestly, it was the best thing
ever.
But then I spent about 10 monthsdoing some independent work and
not very well, and I spent eightmonths doing nothing.
(13:00):
And that was a big part of myfaith journey as well.
A lot of wrestling and a lot ofcrying and yelling and all kinds
of, certainly a lot of praying.
And I ran into a franchisebroker.
Who was representing Focal Pointand we started to have this
conversation and I met one ofthe local guys everything just
(13:21):
resonated.
And so here I am in thiscapacity as a business coach
where I get to help people notbe like I was, which was 50
hours a week, and veryunintentional about how I was
going about business.
It was all putting out fires andrunning from opportunity to
(13:41):
opportunity with.
With, like I said, no realintentionality.
And so through the focal pointin training, I have all of this
content and this process at mydisposal, not to mention a whole
team of people to help.
The coaching was automatic,obviously,'cause that's the
whole premise of theorganization, but for me, given
(14:04):
my background.
The new content that I had, andhonestly, things that I had
never learned before, even in 20years of having been in a sales
role was, I'll even sayrevolutionary to me.
And it has greatly helped thatI've been able to serve over the
last five years.
so they really go hand in hand.
(14:25):
So when I start having aconversation with someone and we
start going through what theirchallenges are, I.
No owner says, I don't need togrow anymore.
Like none of no one ever saysthat.
So we talk about how are wegetting our leads and how are we
closing?
That's the big part.
How well are we closing ouropportunities?
And so we get to work throughthat and one-on-one coaching
(14:48):
with an owner or with otherleaders in the organization.
And then doing sales trainingfor a team or leadership
training for up and comingleaders.
It's fantastic.
So it all, it's all intertwined
Paul (15:00):
It sounds incredibly rewarding and it's clear to see
that you enjoy and mean.
Like, and this is why I lovevideo so much, right?
I can look you in the eyes and Ican see the passion and energy
that you've got for what you do.
And as a courty, I can imaginethat's really powerful to know
that you've got that belief inthat side of things.
One of the things that we, wedraw back to quite a lot is
(15:21):
personal brand and you know,there's a big misconception out
there that personal brand meanshow you are on social media.
Like you've got this personalbrand, you've got all these
followers, right?
Jim (15:31):
Right.
Paul (15:31):
brand is something that follows you around no matter
where you go and what you do.
It's how people perceive youwhen you are not in the room.
Which I think, you know, if Ialign that with your, you know,
your focus on values and moralsas well as.
Strategy and mission.
I think that's really importantfor the business owners you work
with.
Is that fair?
Jim (15:49):
Yeah, absolutely.
and this transformation, ifthat's the right word or
metamorphosis, is over theselast five years have been
sprinkling in my faith becauseI.
Interestingly enough, and reallyby no surprise, most people are
believers.
They just don't overtly talkabout it or whatever.
And so opportunities wouldpresent themself.
(16:12):
so I could just speak in alittle biblical truth and it was
always a oh yeah, that's right.
It's like,'cause we're not beingintentional with those
Paul (16:23):
Yeah.
Jim (16:24):
But when it comes to the brand and the faith.
You at least here in the states,more and more you see folks with
some type of symbol Christiansymbol on their trucks, on their
vehicles, on their website, onwhatever marketing medias.
(16:45):
So people are becoming morewilling to overtly show that
they're Christians.
I think it's great just in this,even if, just from the sense of.
no reason to not promote that,right?
There's just no reason to not dothat.
There's no reason to feel likewe can't or shouldn't, right?
(17:05):
It is part of who we are.
So why wouldn't you do that?
I mean, we're having this,ultimately this conversation
around purpose and values andwhy, which typically is because
something happened.
And I don't want people to, orthe person doesn't want to have
other people fall into theirsame circumstances.
(17:25):
Like me, I don't want people towork 50 hours a week.
We can actually scale businessesand work 40 or less hours a week
if we do it right.
need a little collaboration andguidance to do those things
well.
So same thing with thoseprinciples those values creating
your brand around.
Being comfortable with the factthat you're a Christian and just
(17:46):
saying, you know what?
I am.
And that's part of how I operatein my business.
Look at my core values on thewall.
Look at my vision and missionstatement.
It should encompass who I am asa person.
And that's my guiding force,right?
Even if you're not, and you saidsomething great at the
beginning, absolutely correct.
You, you don't have to overtlysay that you're a Christian in
(18:07):
order to live with great moralprinciples and things like that.
And not to go down a tangent,but the piece would be like,
where did those morals comefrom?
Like, are they written on ussomehow?
Or where do they come from?
That's a whole differentdiscussion though.
So, but I love that.
I love that comment.
I.
Paul (18:27):
It is a different discussion, but it's also
intertwined, I think withmarketing and I can't help but
wonder how much of that.
It helps make it reallyincredibly clear to business
owners what they should be usingas a guiding principle when
they're setting out their stall.
Because like I said at thebeginning, most business owners
struggle to show how they uniquewhat makes me different to
(18:48):
everybody else in themarketplace who does what I do,
if there are others that do whatyou do, and to showcase why
people should align with you asopposed to others.
And I think your journey intofaith-based.
Support for other businessowners is fairly recent as well.
Right.
You've been doing it, you'veprobably been doing it
unintentionally for a while, butthis is something you're now
much more focused on.
What was the turning point foryou to decide, right.
(19:10):
I need to be unique in this way.
Jim (19:12):
Yeah, no, great question.
It is recent, actually less thantwo months ago.
the morning, it was February 6thand like I shared just a minute
ago, I have been kind of infaith components.
But that's more reactive.
The client would say somethingor express something, and then I
(19:33):
would offer, like I said, someof the truths from the Bible I
was going.
I was driving on my way to ameeting on the morning of
February 6th.
Then it just overcame me.
It's like, you just need to saythat you're helping Christian
business owners, period.
Just do that.
I was like, okay.
I mean, I'm not a hundredpercent sure exactly what that
(19:54):
looks like to be honest, but Iknow in talking with people what
they're hungry for, what they'rethirsting for in their business
lives, and that is moreintentionality around who they
are as Christians.
And so for me, it's even ajourney.
It's always a journey for us.
And read in the Bible, Goddoesn't let you know what the
(20:15):
plans are.
He really only lets you knowwhat the next step is.
That's why they always call it astep of faith.
So I've taken that step of faithand I've made that proclamation
that's what I'm doing.
And ever since I've done that,more and more opportunities are
coming forward which is justamazing in and of itself.
But it was that morning where Itold, and he was the first
(20:36):
person I told, I said, you'renot gonna believe.
And it's another Christian who'sdoing some other Christian work
with Christian business ownersand, so I told them what
happened on the way, and it was,we just had a great conversation
around the whole thing.
so what's important to me, whatI've realized is how many
business owners are wanting todo this and be more intentional.
(20:59):
So I always have conversationswith my clients when we are not
controlling what we're doingthroughout the day.
You know, things go off therails.
The thing is, no one drifts intogreatness, right?
We drift.
Off the proverbial cliff.
to be very intentional to getgreat.
the same thing holds true forfaith, we're not going to drift
(21:22):
into demonstrating our faith.
We have to be intentional withthe things that we're doing.
And so that's my plan as ofFebruary 6th, is to help people,
including myself, moreintentional with how they are
demonstrating their faith andliving by those principles.
Through their business, butit'll ripple into their entire
(21:43):
life and out from there.
Paul (21:45):
It will, and it's a great example of I'm gonna use the
British pronunciation of it.
'Nicheing', it's a great exampleof nicheing right down into what
you want to do with yourbusiness, with your life, what
resonates with you and what yourvalues are.
And being very specific about somany businesses out there.
You know, you talk to'em andwho, your clients.
(22:06):
Well, it's all of these peoplehere, but that, I mean, yes,
that's a subsection of the greatwide world.
Fine, but.
Within that there are people whoalign with you, there are people
who don't.
What separates those people off?
And how can you find more ofthose people to talk to'em more
directly?
Because you try and talk toeveryone.
You talk to, no one.
You know, and I'm quite vocalabout, you know, I love to work
with ADHD business owners,whether they realize they are or
(22:29):
not.
Inevitably, most of my clientsare ADHD or neurodiverse because
I am.
I find it easy to communicatewith people who are, because we
connect the dots so easily andshare those things with each
other.
And so that's, you know, butyou've got it.
It takes courage.
I think, and I, if I'm honest, Ihaven't quite made the same leap
of courage that you have, right?
Like, I haven't gone all in onADHD business owners yet.
(22:52):
Maybe I will, I dunno.
But how much.
Guidance do you think mostbusiness owners need in order to
make that leap?
Do you think it's something thathelps when it comes from the
outside, or do you think theyalready have it within them?
They just need that transitionmoment, that transformation
point.
Jim (23:08):
Yeah, I would say the answer to that question is still
probably a work in progress forme in that I don't fully know
because the, I haven't hadenough of those conversations
just yet.
It's other conversations I'vehad'cause I'm certainly not,
this is not unique, right?
I'm not the first person to go,oh my gosh, what a great
opportunity.
(23:28):
I should do this.
I'm the first one.
Oh no, I'm like the millionthone.
Right?
There's plenty of coaches ororganizations that are centered
around the Christian faith thatdo this, but there are so many
business owners that are lookingfor a way, and to your point or
I should say maybe a componentto your point is even within the
(23:52):
niche.
I'm not gonna resonate witheverybody.
Not everyone's gonna resonatewith me and that's okay because
there's just no shortage ofopportunities for any of us to
have an impact in what it iswe're doing, whether it's
products or services.
it's a fantastic opportunity tojust focus and as a marketer you
understand like focus.
(24:14):
The smaller fishing net we use,the more we catch, which is like
counterintuitive.
But it's true.
And I will say that I'm notintentionally excluding anyone
either.
By the way, this isn't to say Iwouldn't work with someone
that's not a Christian or anovert Christian.
Maybe I'll say it that waybecause my heart is to serve.
I love helping people.
(24:36):
I always have folks that are onthe gosh, what's the word?
Pro bono side of things.
I just, I love giving back.
And so it's a real, it's a realpassion of mine and so I get to
help people every day.
Like, I literally just get tohelp people and it's amazing.
But yeah, having that niche isgonna be big as far as helping
(24:57):
others.
A really cool story iscommunicating with another
friend of mine.
He's like, you know what?
Your boldness has emboldened mypartner and I.
do a similar thing becausethey're also believers.
And so just by me taking thatstep and verbalizing it
Paul (25:16):
Yep.
Jim (25:16):
given them the confidence to do the same thing.
So, I mean, that alone, to me isa win.
It's really cool to kind of be apart of that.
And from a Christian faithperspective, we would call that
being used by God to make thingshappen.
And so it is really cool andhumbling, and gratifying and all
kinds of great adjectives to beused to be able to be a small
(25:39):
part of someone's process likethat, just like being a coach
and helping them unlock theirmind around the things that are
going on in their business.
yeah, it's all very connected tome yeah, it is fantastic.
Paul (25:52):
It's genuinely humbling to hear you talk about these
things.
Like, I just think that, youknow, if you were to take
religion outta the equation, theconversation stays the same for
so many people like
Jim (26:02):
It does.
Paul (26:02):
religion, you know, it's.
The shell that you put aroundit.
It's not a shell.
I have around it.
There's some people havedifferent shells, but ultimately
it's about the values and themorals and the ethics that lie
underneath it all.
And if you can set those freeinto your marketing, into your
business mission, your strategy,your outlook, your authenticity,
it just becomes so much easierto be you.
(26:25):
And find other people like you.
And I think that's the criticalthing for most businesses is
being able to reach those peopleon a, on an emotional level to
know what makes them tick sothat you can speak to them as
one of them.
And I think that's reallyimportant message for people to
take away from the deer.
Jim, I've thoroughly enjoyed theconversation.
If anybody's listening along andthey wanna find out a bit more
(26:47):
about you, about your coaching,how can they reach you?
What's the best way to contactyou?
Jim (26:52):
Yeah, so, they can reach out on LinkedIn.
Of course, the my extension isjust Jim Dbol the LinkedIn
extension.
They can certainly get ahold ofme depending upon where they're
at in the world, but they canget ahold of me on my cell
phone, which is(513) 444-0067,or email of course is easy.
(27:13):
It's JDiebold@focalpointcoaching.com, all one
word.
Paul (27:22):
Brilliant.
We'll make sure all that's inthe show notes for you as well.
Thank you very much, Jim.
Jim (27:26):
I
Paul (27:26):
Appreciate you having a, having you as a guest today.
Thanks for coming along andspending your time with us
swirly in the morning.
I hope you have a fantastic dayand we'll speak soon.
Jim (27:34):
You too.
Thanks for the opportunity.
Paul (27:36):
And thank you at home for watching along and joining us.
Don't forget to hit thesubscribe button and I'll see
you next week for anotherfantastic guest on season two of
MarketPulse Pros and Pioneers.
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