Trailer - How Rebellious Thinking Fuels Marketing Innovation | Ivonne Kinser

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🚀 Think Different. Act Bold. Innovate Relentlessly. 🚀

In our next MarketPulse: Pros and Pioneers episode, we’re joined by Ivonne Kinser, an innovator who believes in the power of rebellious creativity. Ivonne will show you why breaking norms can be the spark your marketing strategy needs.

📅 Don’t miss out! Tune in on 23rd April at 3 PM UK time to learn:

• How neuroscience unlocks creative potential
 • Why it’s time to ditch brainstorming sessions
 • How rebellious thinking can drive innovation across any industry

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Episode Transcript

(00:02):
Is your.
Your marketing stuck in a rot.
Maybe it's time to get a littlerebellious.
In this episode of season two,MarketPulse pros and pioneers.
I'm.
I'm joined by.
Yvonne Kinser.
Uh, marketing innovator andbest-selling author of the book.
Think.
Yvonne shares how rebellious.
thinking.
It can fuel.
fuel.
creativity.

(00:22):
Drive innovation and transformyour business.

Ivonne (00:25):
Anybody can, an accountant can be creative, a
doctor can be creative, a lawyercan be creative.
Solving problems set you free.
Set you free from the constraintof having to live with something
that you don't have a solutionfor.
You need the people that enjoybeing creative and creating, and

(00:47):
you need the people that enjoyexecuting those ideas and make
it happen.
I saw the opportunity to developthe digital presence.
For American Airlines across 20countries in Latin America,
there was none before.
You.
You learn why traditionalbrainstorming is holding You.
back, how neuroscience canunlock your creative potential.

(01:10):
And how to build a culture ofinnovation that thrives on bold
ideas.
More importantly, you'll hearYvonne's amazing story from
walking into the building whereshe knew her dream job existed
to.
Walking.
Out two.
Weeks later with an accountdirector's.
The biggest airline in theworld.
Join.
Join.
us 20.

(01:30):
Third of.
April at three.
3:00 PM.
UK time.