Trailer - How to Make Your Brand Truly Unforgettable | Jimi Gibson

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Most brands struggle to get attention—not because their product isn’t great, but because their message isn’t clear.

On 9th July, MarketPulse: Pros & Pioneers welcomes Jimi Gibson, a marketing expert who went from performing magic tricks to transforming brand messaging. He’s helped businesses cut through the noise, ditch the fluff, and create content that converts.

What you’ll learn:
✔️ Why attention is earned, not taken
✔️ The biggest marketing myths (and what to do instead)
✔️ How to make your brand impossible to ignore

Don’t waste another second on marketing that doesn’t work. Join us on 9th July at 3 PM UK time.

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If you want to feature as a guest, and you're either a business owner who does most of their own marketing, or you're a marketer with a passion for sharing your knowledge, current trends and adding value, reach out to me directly.

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Episode Transcript

(00:02):
Most marketing fails, notbecause the product isn't great,
but because the message isn'tclear.
Jimmy Gibson is a man who knowshow to fix that.
He spent over 25 years craftingbrand messaging that actually
works.
Before that, he was a magician,and it turns out magic and

(00:23):
marketing have a lot in common.
Both rely on capturingattention, creating curiosity,
and delivering the unexpected.
I.

Jimi (00:31):
I had to do 365 shows over the course of six months.
So that's five shows a day, fivedays a week.
And each show I focused on onething to make better.
Content should not be, I have todo this because somebody in
marketing says I have to dothis, so I'm just gonna go write
some generic article or put somesocial media posts out there and

(00:53):
it just adds to.
The trash pile of content thatis prevalent across the
internet, and it's reallyopportunity for businesses to be
proud of who they are and whatthey do.
In this episode, Jimmy breaksdown the biggest mistakes brands
make when they're trying toconnect with customers.

(01:14):
Why going viral isn't a realstrategy.
The magic script framework forcrafting messages that convert.
If you wanna make your brandunforgettable, you need to hear
this.
Join us 9th of July, 3:00 PMcare time.
Subscribe now so you don't missout.