Trailer - Mastering the Art of Storytelling | Adrian Fulle

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📖 Mastering Brand Storytelling with Adrian Fulle 📖

How can storytelling transform your business? Join us for the next MarketPulse: Pros and Pioneers episode featuring Adrian Fulle, CEO of Good Salt Life. Learn how to:

• Craft stories that resonate emotionally.
 • Use storytelling to justify premium pricing.
 • Avoid the pitfalls of fake brand narratives.

Don’t miss it! Episode drops on 30th April at 3 PM UK time: https://www.youtube.com/@marketpulsepodcast

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If you want to feature as a guest, and you're either a business owner who does most of their own marketing, or you're a marketer with a passion for sharing your knowledge, current trends and adding value, reach out to me directly.

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Episode Transcript

(00:01):
How can a story transform yourbusiness?
And the latest market polls prosand pioneers, Andrea and fuller
returns to unpack the power ofstorytelling in marketing.
With over 20 years in Hollywoodand a CEO of good soul life.
Andrea knows how a great storycan capture attention and build
trust.

Adrian (00:22):
AI doesn't create a backstory.
It just creates the story in themoment.
And that's why a lot of timesthey fall flat.
that's due to taking that timeto create real backstories for
these fictional characters.
And so I started diving intothat and started realizing, oh,
wait a second.
That's also the difference inbusiness and marketing, right?

(00:43):
if you have something that cananchor your product, your brand,
your service, you are actuallygoing to increase the value of
those things.
Learn why.
The all the stories are stillthe most effective.
AI can't replace authentic humannarratives.
Fixed or he's memberingshort-term profits, but

(01:04):
long-term damage.
If you want to stand out andcreate a lasting impact, this
episode is for you.
Join us 30th of April 3:00 PM.
UK time.