Trailer - Stop Guessing What Your Customers Want | Babs Crane

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Still wondering why your conversions are low? Babs Crane has a theory—and it’s backed by science.

In our next MarketPulse: Pros & Pioneers episode, we speak with Babs Crane—a behavioural science consultant helping businesses redesign their customer experience through ethical, evidence-based strategies.

Key topics:

• Why customers ignore your messaging
• What nudge theory actually looks like in business
• How sales and cognitive psychology intersect

Dropping 17th September at 3pm UK time.

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Episode Transcript

(00:01):
What if your sales problemwasn't about your product, but
about psychology?
This week on Marco Paul's prosand pioneers.
I'm joined by Babs Kreon,behavioral designer, psychology
consultant, and former topperforming salesperson.
Turned science led strategistBabs Unpacks.
The Real Reasons CustomersIgnore Your Pitch, why Ethical

(00:25):
design matters more than flashytactics, and how behavioral
science can reshape everythingfrom conversations to retention.

Babs (00:33):
The thing that I really found was that just saying
things in a slightly differentway resulted in some pretty big
differences in the outcomes ofwhether a client would take my
call, whether, I would have anopportunity to quote on a
project, whether or not I could,influence the sale in some way,

(00:53):
shape, or form, So it's aboutunderstanding how humans behave
and what is likely to guide themin a certain way.
the behavioural science.
And then you have behaviouraldesign,
We also dive into nudge theory,cognitive bias, and the real
world consequences of marketingwith integrity.
If you are in consulting, sales,marketing, or building anything

(01:16):
designed to influence people,this episode is an absolute
masterclass.
Join us 17th September at 3:00PM uk.
Time for the full episode withBab Korean.