MarPro - The Marketing Procurement Podcast

MarPro - The Marketing Procurement Podcast

Marketing and Procurement are two sides of the same coin. Yet, they are at opposite ends of the spectrum, where one focuses on branding and customers, and the other on driving out costs and inefficiencies. Just like Marketing and Procurement can sometime act more like foes than friends, so might the co-hosts of the MarPro Podcast who challenge their guests—and each other—by asking the difficult questions and bringing out important issues to help bridge the gap that often divides marketing and procurement teams. Co-hosts, Dana Small—a top global procurement thought leader—and Rusty Pepper—a recognized sale & marketing professional, and founder of The WHY MARKETING Podcast—bring their unique perspectives, experiences, and opinions to the topics covered in each episode So no matter which side of this equation you find yourself, the MarPro Podcast will help you navigate the rapidly evolving marketing procurement landscape.

Episodes

November 30, 2021 51 min

This week on MarPro we sit down to talk with Stephany Lapierre the CEO and Founder of Tealbook  the leading supplier data foundation that autonomously maintains supplier master data, powers e-procurement technology, drives supplier diversity, and enables supplier performance. Using AI and ML, TealBook gathers, predicts, and refines supplier data to build the world’s most comprehensive supplier intelligence.

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This week on MarPro we talk with Celia Landesberg from EcoVadis, the universal sustainability ratings platform for public and private organizations. that allows companies to assess their suppliers' environmental and social performance.

Listen now... you'll be glad you did!





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This week on MarPro, Dean Arrington from Metro Audio Visual Productions introduces us to HoloPresence Technology for live events that enables busy and high profile keynotes and  presenters who can't be there in person to still participate as live holograms.  

It's an insightful and fun filled 37-minutes that won't disappoint!


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October 6, 2021 38 min

This week we chat with Sarah Scudder from Real Sourcing Network about print and packaging and how companies can make their packaging more sustainable. 

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September 22, 2021 43 min

Our guest this week on MarPro is Jose Molina the Marketing Procurement Manager for Constellation Brands, where he is responsible for supporting the marketing organization to drive value and growth across the beer and wine divisions. 

Key take-a-ways from the episode include...

  • Agency alignment for multi-brand companies
  • Engaging legal into the agency review process
  • Earning a seat at the table by delivering value
  • Pivoting to digital to su...
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    This week on MarPro our guest is Russel Wohlwerth the co-author of "Buying Less For Less" a must-read for all marketing and advertising professionals and for all procurement pros who touch the marketing space!

    In addition to being an author, Russel has been advising companies around the world on all aspects of marketing agency supplier management. He is a serial entrepreneur who was an owner of Select Resources, a founding ...

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    August 26, 2021 30 min

    On this weeks episode of MarPro we talk with Dana's former boss, Tom Bebrin of BioMarin. So besides prodding him about what is what to work with Dana for all those years, we also tackled the following topics...

  • Career Growth
  • Personality Traits between Marketing Procurement & Direct Procurement
  • When You Find the Right Person - Hire Them
  • Lessons Learned of Setting Up a Marketing Procurement Team
  • Leveraging Past Success to Change P...
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    August 11, 2021 34 min

    On this episode of MarPro our guest is Shereen Lannoye, the Associate Director of Global Procurement, Marketing Agencies, and Production at Astellas Pharma US.  

    Key learnings from this episode include...

  • Marketing to marketers to earn a seat at the table
  • Strategic Planning
  • Maximizing the value of QBR's
  • Supplier Relationship Management success
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    July 28, 2021 44 min

    This week on MarPro we chat with Emily Bruhn the Global Sourcing Category Manager  for Marketing at Medtronic about her background as a media buyer at both an agency and also General Mills made her a more well rounded and empathetic Marketing Procurement professional.  

    Key learning from this episode include...

  • Measuring ROI
  • Changing Industries, but Staying in Marketing Procurement
  • Navigating the Agency Landscape
  • Consolidating the Vendo...
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    Once a month our hosts will be doing a segment called 'Office Hours' to share their perspectives on various topics and/or questions. So this week the topics are...

    - The 2021 Deloitte CPO Survey
    - Hard vs. Soft Dollar Savings


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    June 30, 2021 47 min

    On this episode of MarPro we sit down with Tyler Rice from his home in Seattle during his transition from Nestle Coffee Partners to  T-Mobile where he will be the SR Sourcing Technology Manager supporting the Media Services & Media Agency Category.  Tyler is a former media turned procurement professional with over 7 years of experience in the space. With experience on 'both sides of the aisle' in both regional and globa...

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    June 16, 2021 48 min

    On this episode we visit with Beth Pope, the Procurement Manager for Marketing at GoDaddy to discuss her perspective as a UNICORN in the world of marpro since she previously worked as a marketer before crossing over to procurement... or as Rusty likes to say, "the darkside"!  

    Here are the key lessons discussed in this episode…

  • Lessons learned as a marketer working in procurement
  • Simplifying requirements & processes
  • Gaining...
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    May 30, 2021 44 min

    On this episode of MarPro – The Marketing Procurement Podcast we sit down with Kaleigh Wilson, a Marketing Procurement Category Manager at Syngenta to discuss her perspective on the MarPro topic, including…

  • The blending of traditional & digital marketing
  • Structure & goal alignment of MarPro teams 
  • Why the word ‘savings’ should be replaced with ‘value’
  • Explaining the difference between Strategic Sourcing and Purchasing
  • Defining K...
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