Why Hiring Sooner and Coaching Smarter Changed Everything

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What if your biggest business mistakes were the key to your greatest growth?

Jessica and Alex reflect on the most powerful lessons they’ve learned while growing their service-based business together. From the importance of monthly debriefs to avoid burnout, to the critical mistake of waiting too long to hire and implement systems, they share raw insights that shifted their trajectory. They also dive into the game-changing impact of hiring the right coach, strengthening customer service through communication and CRMs, and building a culture of trust through regular team meetings and celebrations.

Their transparency highlights that growth is messy but rewarding when you commit to reflection and alignment. If you're building a business with your partner, this episode is full of wisdom and real talk to help you thrive.
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Alex & Jessica Fortis