Married to the Startup
Married to the Startup is a modern podcast where power couple, George and Alicia McKenzie, navigate the thrilling intersection of marriage, family, and entrepreneurship. With over a 15 years of partnership, this CEO and entrepreneurial coach duo share candid insights on building businesses while fostering a strong family unit.
Episodes
In this episode of Married to the Startup, Alicia and George McKenzie dive into how integrity and self-awareness play into both business and personal life. From turning down misaligned opportunities to parenting through modern social challenges, this conversation is uncomfortable but necessary.
They discuss:
- Why saying “no” to the wrong opportunity protects your brand and values
- The blurred lines of respect and disa...
In this episode, Alicia and George pull back the curtain on what it really takes to maintain trust—at home, in business, and everywhere in between. Recorded just after a whirlwind trip to San Francisco for Alicia’s upcoming children’s book launch, the two share their raw impressions of a city in transition (empty hotels, shuttered malls, and the unexpected highlight: a driverless Waymo ride).
From there, the conversati...
Episode snapshot
Functional medicine isn’t “woo”—it’s a systems-level approach that treats root causes, not just symptoms. In this replay, Greg Shindler (aka “The Longevity CEO”) joins Alicia and George to reframe health like a business: set a vision, hire the right team, track the right KPIs, and iterate. We get practical on labs and wearables, epigenetic clocks (Horvath, GrimAge, DunedinPACE), peptides and where they...
In this episode, Alicia and George dive into two conversations that stopped them in their tracks:
- AI & Privacy: Did you know ChatGPT conversations briefly showed up on Google search results? We unpack what that means for your data, why privacy settings matter, and how people are (mis)using AI as therapists, lawyers, and business consultants.
- Life After the Exit: Everyone talks about how to position your company ...
This week on Married to the Startup, Alicia and George open up about navigating big transitions—sending their oldest to college, walking their youngest into preschool, and everything in between. They explore how kids mirror our emotions, why community is essential at every age, and the surprising ways parenting and entrepreneurship overlap.
Inside the episode:
- Parenting through change: helping kids (and yourself) ha...
After a summer pause, Alicia and George are back—refreshed and ready to stir the pot. They break down a buzzy “wealth ladder” that splits the economy into six net-worth levels (not income), talk honestly about what actually helps you level up, and dig into the trade-off between equity and peace of mind. Then they switch gears to marketing: why user-generated content (UGC) is outperforming polished campaign shoots, how...
Overview:
Replaying the most listened to episode. Alicia and George McKenzie share about what “wellness” actually looks like when you're raising five kids, running companies, and still trying to have a conversation that doesn’t involve snack negotiations or Slack notifications.
They dig into cold plunges, ketone shots, and why Alicia only answers emails on Mondays—plus, their take on the California bill that ...
In this episode, Alicia shares her surprising results using a new anxiety patch that actually lowered her daytime stress levels, backed by data from her Oura Ring. George gives it a try too and opens up about his own high-stress moments managing life solo with the kids. The couple also breaks down what it really means to be "busy" versus just living a full life, and they reflect on techniques like tapping, s...
In this episode, Alicia and George McKenzie take you inside their latest wellness routines, including peptide injections and biohacking for recovery, cognitive performance, and longevity. They share how tracking health KPIs is just as important as business KPIs, especially when you're running companies, raising kids, and chasing long-term vitality.
The duo also unpacks the story of a six-month-old SaaS startup tha...
In this raw and powerful episode of Married to the Startup, Alicia McKenzie sits down with Amri Kibbler—entrepreneur, community builder, and founder of HeyMama—to talk about the dual challenges of scaling a company and facing a life-threatening illness. After two successful acquisitions and a diagnosis of stage three colorectal cancer, Amri opens up about the role of self-care, the complexities of founder relationship...
In this conversation, George and Alicia discuss various themes related to parenting, youth sports, and societal trends. They explore the dangers of burnout in youth sports, the rising trend of water tastings, changing drinking habits among women, and the impact of economic factors on alcohol consumption. The discussion also touches on the balance between structured summer camps and unstructured play for children, the ...
In this episode, George and Alicia discuss various themes surrounding mental health, vulnerability, and the pressures faced by gifted individuals and men. They explore the impact of labels on performance, the importance of having a support system, and the challenges of balancing work and personal life. The conversation also highlights the significance of understanding one's purpose in business and the experiences...
In this episode, Alicia and George discuss the recent acquisition of Hailey Bieber's beauty brand, Road, by Elf Beauty for $1 billion. They explore the implications of celebrity influence in business, the operational roles behind celebrity brands, and the challenges of replicating such success.
The conversation also delves into the concept of self-made success, the role of privilege, and the importance of strateg...
In this episode, Alicia and George McKenzie explore the implications of AI on creativity, parenting, and the importance of empathy. They discuss the challenges of parenting in a judgmental society, the lessons learned from sports, and the significance of building authentic relationships in business. The conversation also touches on the future of AI and its potential to assist in various fields while emphasizing the ir...
In this episode, Alicia and George discuss their experiences with family legacy, parenting challenges, and the impact of technology on their children's lives. They explore the importance of fostering family bonds and values, the role of philanthropy in their lives, and the struggles of balancing work and personal life amidst the pressures of entrepreneurship. The conversation highlights their candid reflections o...
In this episode, Alicia and George discuss the realities of navigating the startup landscape, emphasizing the importance of understanding market dynamics and the long-term commitment required for success. They explore the rise of fractional leadership as a viable option for startups seeking expertise without the full-time commitment, and the ethical implications of email marketing in the entrepreneurial space.
The con...
In this episode of 'Married to the Startup', Alicia McKenzie and George discuss the intersection of technology and personal life, the success of their recent luncheon event, and the complex relationship between self-care and ambition. They explore how ambition can evolve over time, the challenges of maintaining a work-life balance, and the societal pressures to conform to an 'average' lifestyle.
Th...
In this episode of 'Married to the Startup', Alicia and George McKenzie discuss the essential elements for business success, focusing on consistency and value. They share personal experiences regarding family health, particularly addressing seasonal allergies and the proactive measures taken to improve their children's well-being. The conversation shifts to societal concerns about declining birth rates ...
In this episode of 'Married to the Startup', Alicia and George explore the complexities of psychology, particularly the spectrum of personality traits, the intersection of religion and business, and the concept of openness in personality. They discuss how personal beliefs and experiences shape their views on religion, the challenges of navigating business during holidays, and the importance of understanding ...
In this episode of Married to the Startup, Alicia and George discuss the challenges of making life choices at a young age, the importance of safety while traveling as women, and the need for better education and preparation for career paths.
They emphasize the significance of understanding personal passions and the risks involved in various life decisions, particularly in the context of parenting and guiding their chi...
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