Married to the Startup

Married to the Startup

Married to the Startup is a modern podcast where power couple, George and Alicia McKenzie, navigate the thrilling intersection of marriage, family, and entrepreneurship. With over a 15 years of partnership, this CEO and entrepreneurial coach duo share candid insights on building businesses while fostering a strong family unit.

Episodes

June 29, 2025 39 mins

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In this conversation, George and Alicia discuss various themes related to parenting, youth sports, and societal trends. They explore the dangers of burnout in youth sports, the rising trend of water tastings, changing drinking habits among women, and the impact of economic factors on alcohol consumption. The discussion also touches on the balance between structured summer camps and unstructured play for children, the ...

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In this episode, George and Alicia discuss various themes surrounding mental health, vulnerability, and the pressures faced by gifted individuals and men. They explore the impact of labels on performance, the importance of having a support system, and the challenges of balancing work and personal life. The conversation also highlights the significance of understanding one's purpose in business and the experiences...

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In this episode, Alicia and George discuss the recent acquisition of Hailey Bieber's beauty brand, Road, by Elf Beauty for $1 billion. They explore the implications of celebrity influence in business, the operational roles behind celebrity brands, and the challenges of replicating such success. 

The conversation also delves into the concept of self-made success, the role of privilege, and the importance of strateg...

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June 2, 2025 36 mins

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In this episode, Alicia and George McKenzie explore the implications of AI on creativity, parenting, and the importance of empathy. They discuss the challenges of parenting in a judgmental society, the lessons learned from sports, and the significance of building authentic relationships in business. The conversation also touches on the future of AI and its potential to assist in various fields while emphasizing the ir...

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May 30, 2025 30 mins

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In this episode, Alicia and George discuss their experiences with family legacy, parenting challenges, and the impact of technology on their children's lives. They explore the importance of fostering family bonds and values, the role of philanthropy in their lives, and the struggles of balancing work and personal life amidst the pressures of entrepreneurship. The conversation highlights their candid reflections o...

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In this episode, Alicia and George discuss the realities of navigating the startup landscape, emphasizing the importance of understanding market dynamics and the long-term commitment required for success. They explore the rise of fractional leadership as a viable option for startups seeking expertise without the full-time commitment, and the ethical implications of email marketing in the entrepreneurial space. 

The con...

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In this episode of 'Married to the Startup', Alicia McKenzie and George discuss the intersection of technology and personal life, the success of their recent luncheon event, and the complex relationship between self-care and ambition. They explore how ambition can evolve over time, the challenges of maintaining a work-life balance, and the societal pressures to conform to an 'average' lifestyle. 

Th...

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In this episode of 'Married to the Startup', Alicia and George McKenzie discuss the essential elements for business success, focusing on consistency and value. They share personal experiences regarding family health, particularly addressing seasonal allergies and the proactive measures taken to improve their children's well-being. The conversation shifts to societal concerns about declining birth rates ...

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In this episode of 'Married to the Startup', Alicia and George explore the complexities of psychology, particularly the spectrum of personality traits, the intersection of religion and business, and the concept of openness in personality. They discuss how personal beliefs and experiences shape their views on religion, the challenges of navigating business during holidays, and the importance of understanding ...

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In this episode of Married to the Startup, Alicia and George discuss the challenges of making life choices at a young age, the importance of safety while traveling as women, and the need for better education and preparation for career paths. 

They emphasize the significance of understanding personal passions and the risks involved in various life decisions, particularly in the context of parenting and guiding their chi...

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In this episode, Alicia and George discuss the challenges and joys of managing family life with busy spring sports schedules, the journey of starting a new business, the importance of self-care, and their thoughts on retirement planning. They also delve into the realities of sales and networking, emphasizing the need for perseverance in the face of rejection. In this conversation, George and Alicia explore the complex...

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In this episode of 'Married to the Startup', Alicia and George McKenzie discuss the evolving landscape of content creation, the decline of customer service post-COVID, the importance of passion in work, and the pitfalls of toxic productivity. They explore how the pandemic has affected service industries, the need for genuine engagement in work, and the societal pressures surrounding productivity. The convers...

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In this episode, Alicia and George discuss the implications of a head coach returning to work just a week after giving birth, exploring the societal expectations placed on women and the potential impact on young girls. They delve into the challenges of balancing motherhood and entrepreneurship, emphasizing the importance of self-care and individual choices. The conversation shifts to financial advice, highlighting the...

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January 31, 2025 42 mins

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In this episode, Alicia and George McKenzie discuss their experiences over the winter, including family updates and reflections on their holiday. They delve into their goal-setting process for 2025, emphasizing the importance of travel and family experiences over material gifts. The conversation shifts to financial planning, where they explore budgeting and reallocating funds to enhance happiness. They also touch on t...

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December 22, 2024 37 mins

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This week, Alicia and George dive into the challenges of balancing holiday chaos, raising kids with tech boundaries, and navigating the dynamics of structured versus unstructured time. From debating the pros and cons of gifting a PS5 to discussing how unstructured time fuels creativity and resilience in children, this candid conversation offers valuable insights for parents and entrepreneurs alike. Alicia reflects on ...

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In this week’s episode of Married to the Startup, we chat with Gregg Brunson-Pitts, founder of Advanced Aviation Team, to explore the world of private charter aviation and entrepreneurship. 

Gregg shares his journey from coordinating flights for the White House to building his own aviation company from scratch. Along the way, he reveals the lessons learned from managing high-pressure situations, the challenges of start...

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In this episode of Married to the Startup, we welcome Erin Washington, a dynamic author, entrepreneur, podcaster, and single mom, to discuss her journey of self-discovery, rebranding, and building a life rooted in authenticity and purpose. 

Erin shares her evolution from managing eating disorders and self-worth challenges to creating her foundation, Blue Butterfly, for teen girls struggling with similar issues. She rev...

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November 24, 2024 38 mins

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In this week’s episode of Married to the Startup, Alicia and George chat about the awesome guests they’ve had on the show recently. The couple has ordered a number of peptides but have yet to go through them to try them all. Alicia discusses a number of the benefits to using peptides to increase longevity and health span; notably GLP1, BP157 and Rapamycin. George talks about his experience with GLP1 and avoiding loss ...

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In this episode of Married to the Startup, hosts Alicia and George dive into the power of hiring moms, the journey of scaling a mom-centered community, and the importance of adaptability in entrepreneurship. They’re joined by Erika Hanafin Feldhus, CEO of Hey Mama and co-founder of Hello Mamas, who shares insights on leading organizations that support entrepreneurial mothers and women at every stage of motherhood. 

Eri...

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In Episode 18 of Married to the Startup, we dive deep into the concept of being the "CEO" of your own health and longevity, featuring guest Greg Shindler, known as "The Longevity CEO." 

Greg shares his expertise on why taking ownership of one’s health is essential, especially as we age. By envisioning health as a business, he explains how building a strategic plan that incorporates metrics and miles...

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