In this episode, Tommy interviews Kevin Nemeth, the Chief Digital Officer for Authentic Restaurant Brands, about the evolving landscape of digital loyalty programs for quick-service and casual dining restaurants. You'll learn how Kevin’s team differentiates their loyalty programs by offering value to their customers through special offers, ease of sign-up, and personalized experiences -- without disrupting the established brand's identity. Don’t miss this deep dive into leveraging first-party data to drive customer engagement and create compelling digital strategies for restaurant brands that keep customers coming back.
Questions Kevin Answered in this Episode:
- What staying power did Covid’s effects on restaurants have?
- Is there a cost benefit to bringing customers to your website or app?
- How do you translate in-person restaurant experiences into a digital environment that’s useful for customers?
- How do you drive adoption to your loyalty program?
Timestamp:
- 2:58 Covid’s lasting impact: ordering food through apps
- 6:00 Economics of driving customers to first-party platforms
- 10:10 Overview of Authentic Restaurant Brands
- 12:20 Regional Fortress Brands strategy
- 16:33 Translating in-restaurant experiences to digital
- 21:51 Importance of differentiation in loyalty programs
- 22:02 Overcoming barriers to loyalty program sign-ups
- 22:35 The success of PJ Whelihan's loyalty program
- 25:20 The value exchange in modern loyalty programs
- 27:27 Customer data is currency
- 30:59 Gamification and brand recall strategies
- 37:10 Building digital capabilities for restaurant brands
- 40:17 What's ahead
Mentioned in this Episode:
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
My Favorite Murder with Karen Kilgariff and Georgia Hardstark
My Favorite Murder is a true crime comedy podcast hosted by Karen Kilgariff and Georgia Hardstark. Each week, Karen and Georgia share compelling true crimes and hometown stories from friends and listeners. Since MFM launched in January of 2016, Karen and Georgia have shared their lifelong interest in true crime and have covered stories of infamous serial killers like the Night Stalker, mysterious cold cases, captivating cults, incredible survivor stories and important events from history like the Tulsa race massacre of 1921. My Favorite Murder is part of the Exactly Right podcast network that provides a platform for bold, creative voices to bring to life provocative, entertaining and relatable stories for audiences everywhere. The Exactly Right roster of podcasts covers a variety of topics including historic true crime, comedic interviews and news, science, pop culture and more. Podcasts on the network include Buried Bones with Kate Winkler Dawson and Paul Holes, That's Messed Up: An SVU Podcast, This Podcast Will Kill You, Bananas and more.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com