In this episode Tommy chats with Bruno Rodrigues, the Regional Digital Marketing Lead at FREENOW, to learn about the European transportation super app’s approach to re-engaging users and measuring the incremental uplift of their campaigns in one of the mobile app industry’s most competitive verticals.
Questions Bruno Answered in this Episode:
- How do you approach engagement and what importance does your business put on engagement as a strategy?
- How do you develop your audience clusters?
- How do you communicate with customers to re-engage them with your app?
- How do you measure incremental uplift?
- What challenges do you have working with different platforms that have different methodologies for measuring incrementality?
Timestamp:
- 2:14 Bruno’s background
- 8:10 Bruno’s approach to engagement
- 9:45 Developing audience clusters
- 11:38 Re-engagement communication tactics
- 13:30 How FREENOW approaches incrementality
- 19:07 Extensive creative testing is key
Mentioned in this Episode:
Popular Podcasts
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
The Breakfast Club
The World's Most Dangerous Morning Show, The Breakfast Club, With DJ Envy And Charlamagne Tha God!
The Joe Rogan Experience
The official podcast of comedian Joe Rogan.