What do mobile jigsaw puzzles have to do with tugging on human heartstrings? In this episode, Anastasia Zaiceva, the Chief Communications Officer at ZiMad, a reputable mobile game developer and publisher, reveals how branding can be used as a tool to evoke emotions and build relationships around mobile games.
Questions Anastasia answered in this Episode:
- Why has ZiMad put a big emphasis on communications?
- Where do you put most of your energy? Is there a particular initiative you’ve been focused on over the last year in communications?
- With something like a jigsaw puzzle, how do you approach the idea of emotion? And how do you separate it from entertainment?
Timestamp:
- 6:21 Anastasia’s background in mobile gaming
- 13:50 About ZiMad
- 15:58 Communications vs user acquisition
- 17:50 Building community around games
- 21:48 Puzzle packs & love stories
- 28:30 In-game features that connect people
Mentioned in this Episode:
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