Master Your Message: Podcasting Advice for Online Business Owners

Have you ever wondered how a private podcast could elevate your business? Maybe you've heard the term but aren't quite sure what it means or how to leverage it. Well, you're in the right place. In this episode, I'll be sharing four powerful ways to utilize a private podcast to provide valuable content and engage with your audience, whether they’re clients, team members, or general listeners. From using it as a lead magnet to creati...

If you're struggling to find the time to keep your podcast on track, you're not alone. Whether you're handling everything solo or have a helping hand, podcast scheduling can be a daunting challenge. In today's episode, we're tackling this head-on with three actionable steps to help you stay organized and keep your show running smoothly. From creating a content bank to finding the perfect recording schedule and planning ahead, we'll...

Today we're talking about a topic that many aspiring podcasters grapple with: How can your podcast stand out in a sea of millions?

We'll explore why your unique voice and perspective are the key ingredients that differentiate your show from others, even if they're covering similar topics.

Plus, we'll discuss the importance of authenticity and building a genuine connection with your audience. If you've ever hesitated to start a podc...

I’m getting pretty vulnerable in this episode. Ever find yourself stuck, second-guessing your decisions, or paralyzed by the fear of making the wrong move? Well, you're not alone. Recently, I found myself in a similar situation, struggling with guilt and frustration over missing two weeks of podcast episodes due to some personal life upheavals. But then, I remembered hearing something remarkable from Oprah—yes, THE Oprah Winfrey!

In...

One of the most common pitfalls in podcasting is not knowing who you're speaking to. As a host, you might produce fantastic content, but if you don't have a keen understanding of your ideal listener, your message could get lost in translation. In this episode, we delve into the essence of identifying your ideal listener to amplify your podcast's impact.

VISIT THE SHOW NOTES FOR THIS EPISODE:

• 46. Who Should You Be Speakin...

Today, we delve into a question on every podcaster's mind: How often should I be releasing episodes? I share my insights on why a weekly episode schedule can significantly boost your podcast's growth and listener loyalty. I also explore the pros and cons of a biweekly schedule and emphasize the importance of consistency in podcasting. Additionally, we discuss the optimal day of the week to release your episodes to maximize listener...

In today's episode, we're diving into a crucial topic for any podcaster: What makes someone actually press play on your podcast episode? We'll be discussing four key elements that you need to get right to capture potential listeners' attention within seconds. From having eye-catching and professional cover art to crafting a compelling show title and description, and finally, nailing your episode titles, we've got you covered.

Whethe...

Today I dive into the all-too-common struggle of content paralysis and overthinking. I candidly share my recent experiences with overthinking, juggling a busy life with new puppies, and finding myself stuck when planning podcast episodes. I provide tips on how to overcome these challenges, how to create content that resonates with your audience, and why it's crucial to stay authentic and relatable. Whether you're a seasoned podcast...

Have you ever wondered what goes on behind the scenes when launching a podcast, or what it's like to collaborate with a podcast manager? In today's episode, I lift the curtain on the entire process. I share my passion for podcasting and take you through the steps involved in bringing a podcast to life—from initial planning and equipment selection to recording, editing, and finally launching. Whether you're considering starting your...

Today we’re diving into a timely topic: How to Prep Your Podcast for the Summer! As we transition into the summer months, juggling family time, vacations, and your podcast can be challenging. In this episode, I'll share essential tips to help you maintain your podcast's momentum without compromising on the fun and relaxation that summer brings. From adjusting your recording schedule to batching episodes and even revisiting top-perf...

Welcome back to another episode of Master Your Message. Today, I am answering a question I have often heard: Which types of business owners can find the most success with podcasting? This isn’t a straightforward answer, and I explore the wide array of possibilities. Whether you’re a life coach, financial advisor, copywriter, or even a hairstylist, the potential for successful podcasting spans across all professions. Throughout this...

Today we're tackling a big question: Can you really launch a podcast in just a month? If you've ever dreamed of starting your own podcast but felt overwhelmed by what it takes to get it off the ground, this episode is for you. Whether you choose to roll up your sleeves and DIY or hire a podcast manager like me, I'll guide you through a four-week plan that covers everything from planning to launch. Get ready to find out what it take...

Welcome back to Master Your Message. In today’s episode, I dived into the paralyzing trap of perfectionism. As I share my own struggles with waiting for perfection before starting, I explain how this affected me when launching my business. Despite the desire for a flawless launch, I hope to emphasize the importance of starting—imperfectly. Growth and unexpected outcomes come from simply beginning. Whether it's starting a podcast, a...

Welcome back to another episode of Master Your Message. Today, we're taking a unique turn as we delve into a topic not often discussed: who should NOT start a podcast. While the podcasting world is filled with enthusiasm and success stories, it's not the right path for everyone. I’m here to share insights on why podcasting might not be suitable for you, offering five compelling reasons to consider before jumping into this medium. W...

What if I told you that you could launch a podcast by yourself? Yes, you can! So many people have considered having a podcast, but there is one thing that holds them back more than the fear of starting. In this episode I dive deep into the truth about starting a podcast on your own, with limited resources, and share a simplified tool developed to assist you in this journey. A step-by-step guide delivered directly to your inbox, des...

I am thrilled to have Rebecca Peterson join us — a branding expert, whose unique voice and insights have positioned her as a leader in helping coaches and consultants develop their personal brands. In this episode, you'll hear Rebecca's journey from starting her podcast, Aesthetically Speaking, with her sister Abby, to navigating the initial struggles of rebranding before episode 1, to finding her footing in the podcasting world, a...

Have you ever been so excited to start something, but then after a little while you realize it's just not for you? A lot of the time we know we have this message or this knowledge or whatever it might be, and we also know that having a podcast will get that message out there. But what happens when you wanna change your mind about what you're talking about? This causes you to not even start because you are already worried about what...

Why is it that when it comes to podcasting, all we hear about is how to grow your downloads? Most people think that that's what they should be focusing on … how many downloads should I have? What's the best number of podcast downloads? What should I be aiming for? And the truth is, it just depends. What's good for you may not be good for another podcast host, and what's good for another podcast host may not be in your realm of expe...

In this episode, we dive into the topic of shifting our mindset on podcasting. Why do we tend to overthink things? I want us to focus on the importance of embracing a positive mindset. Through my own experiences, I urge you to shift your perspectives from what could go wrong to what could go right. We discuss the fears and doubts that often accompany starting something new, yet emphasizing the potential rewards and positives of pod...