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September 9, 2025 41 mins

Thinking of selling your SaaS startup? In this candid interview, serial entrepreneur Peter Fedoročko shares the unfiltered truth behind two real SaaS exits. Learn what really happens during due diligence, how buyers evaluate your startup, and why selling isn’t the finish line—it’s just the beginning.

Peter shares mistakes to avoid, how to prepare your team, and what makes a SaaS business acquirable. If you’re a founder thinking about your exit strategy, this is a must-watch.

✅ Insider tips on LOIs (Letter of Intent), earnouts, and employee dynamics ✅ Real-life advice from selling to Workday.com and a second upcoming exit ✅ The emotional and strategic layers of startup sales

🔗 Don’t forget to like, subscribe, and share with other SaaS founders!

#SaaSExit #StartupExit #SellYourStartup #SaaSSuccess #PeterFedorocko

understandlabs.com https://www.linkedin.com/in/fedorocko/

We are online: ➧ Website – https://masterful.info ➧ Podcast – https://podcasters.spotify.com/pod/show/masterful-info ➧ LinkedIn of Will (Host) – https://www.linkedin.com/in/wilhelmlaubach ➧ Instagram – https://www.instagram.com/masterful.info ➧ Email – wl.interwebs@gmail.com

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