Want your SaaS brand to attract customers without chasing them? Mia Bastos shares how to combine authenticity, platform strategy, and ads that deliver results. In this episode, you’ll discover:
- How to create a brand that generates leads 24/7
- Ways to blend education, entertainment, and sales for higher engagement
- Smart audience warm-up strategies that improve conversions and reduce ad spend
Get full access to our SaaS growth community for just $5/month, step-by-step courses, proven tactics, and peer support: http://masterfulhub.com/
Guest: https://www.linkedin.com/in/mia-bastos/
📚 Book Mentioned:
Steal Like an Artist by Austin Kleon – A powerful read for any founder or creator.
Timecodes:
00:00 Introduction to Building a Brand as a Startup
00:41 The Power of Content Creation
01:30 Building Trust Through Online Presence
03:59 The Importance of Community
05:21 Choosing the Right Channel for Your Product
07:04 Adapting Content for Different Platforms
09:57 Leveraging Influencers and UGC Creators
14:53 Consistency and Overcoming Challenges
17:27 Modeling Successful Brands
20:29 The Value of Authenticity
22:33 Exploring Different Content Types
24:26 Utilizing Data and Ads on Instagram
27:52 Understanding User Experience in Ads
28:40 Creative Ad Strategies and Examples
29:19 Targeting Audiences Effectively
30:31 YouTube vs Instagram Ads
34:44 The Power of TikTok
37:28 Challenges and Strategies for Content Creators
44:09 Building a Brand and Startup Tips
48:15 Final Thoughts and Connecting with Mia
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