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August 7, 2025 57 mins

In this SaaS founder story, Douglas Lim (Memberply) reveals how he rebuilt a bootstrapped SaaS after a co-founder stole the entire codebase, transforming despair into a successful Shopify app while mastering the art of entrepreneurial resilience and handling messy co-founder issues.

What you’ll learn

– The night his co-founder walked off with the repo – and how Doug rewrote the product in 5 a.m. sprints for eight months – Practical guardrails for choosing, managing, and legally protecting co-founders – Why a tightly scoped architecture beats premature microservices for bootstrappers – Leveraging ChatGPT/Copilot as a “first hire” to ship faster without extra payroll – How Memberply turned recurring-revenue psychology into a top-rated Shopify membership app

Join our SaaS founders’ community for $5/month and get step-by-step courses, proven strategies, and peer support: https://masterfulhub.com/

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